Landing Page Design and Conversion Rate Optimisation
Landing Page Design and Conversion Rate Optimisation
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Intermediate
7 Students -
11 hours, 6 minutes
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Learning Outcome
- Get groundbreaking knowledge on landing pages
- Choose the best type of landing page
- Get a grasp on common business models
- Learn the tactics of online business and decide wisely
- Get a deeper understanding about principles of persuasion
- Learn how to create attractive logo with photoshop
- Know how to utilise Unbounce Image Uploader Tool
Description
The Landing Page Design and Conversion Rate Optimisation is the best way for you to gain deep insight and knowledge of this topic. You will learn from industry experts and obtain an accredited certificate after completing the course. Enrol now for a limited-time discounted price.
Like all the courses of One Education, this Landing Page Design and Conversion Rate Optimisation is designed with the utmost attention and thorough research. All the topics are broken down into easy to understand bite-sized modules that help our learners to understand each lesson very easily.
We don’t just provide courses at One Education; we provide a rich learning experience. After purchasing a course from One Education, you get complete 1-year access with tutor support.
Our expert instructors are always available to answer all your questions and make your learning experience exquisite.
After completing the Landing Page Design and Conversion Rate Optimisation, you will instantly get an e-certificate that will help you get jobs in the relevant field and will enrich your CV.
If you want to learn about this topic and achieve certifications, you should consider this Landing Page Design and Conversion Rate Optimisation from One Education.
There are no hidden fees or exam charges. We are very upfront and clear about all the costs of the course.
Course design
The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace.
You are taught through a combination of
- Video lessons
- Online study materials
Will I receive a certificate of completion?
Upon successful completion, you will qualify for the UK and internationally-recognised certification and you can choose to make your achievement formal by obtaining your PDF Certificate at a cost of £9 and Hard Copy Certificate for £15.
Why study this course
Whether you’re an existing practitioner or aspiring professional, this course will enhance your expertise and boost your CV with key skills and an accredited qualification attesting to your knowledge.
The Landing Page Design and Conversion Rate Optimisation is open to all, with no formal entry requirements. All you need is a passion for learning, a good understanding of the English language, numeracy and IT, and to be over the age of 16.
Course Curriculum
| Module 01: Landing Page Design and Optimisation Fundamentals | |||
| Download all Section One Slides | 00:48:00 | ||
| Welcome to this course! Let’s lay the groundwork for good landing page design | 00:13:00 | ||
| The Myth Of The Perfect Landing Page Conversion Rate | 00:12:00 | ||
| The 3 Main Types of Landing Pages and How To Use Them Effectively | 00:19:00 | ||
| Common Business Models and Understanding Your Conversion Actions | 00:19:00 | ||
| The AIDA Sales Funnel and The Online Decision Making Process | 00:17:00 | ||
| The Awareness Stage of the Funnel: Where It All Begins | 00:18:00 | ||
| The Interest Stage of the Funnel … Tell Me More | 00:14:00 | ||
| The Desire Stage of the Funnel … I Want What You Sell | 00:13:00 | ||
| The Action Stage of the Funnel … I’m Going to Buy What You Sell | 00:09:00 | ||
| The Fogg Behavior Model and how it Applies to Good Landing Page Design | 00:20:00 | ||
| Making Your Landing Page Design Memorable | 00:14:00 | ||
| Module 02: Principles of Good Landing Page Design: Examples, Case Studies & Best Practices | |||
| Download all Section Two Slides | 00:06:00 | ||
| The Primacy of Product and The Concept of Usability in Landing Page Design | 00:15:00 | ||
| Eschew Obfuscation: Clarity and the Quest for Fewer Question Marks | 00:11:00 | ||
| The 5 Second Usability Test in Landing Page Design (and how you can use it now) | 00:13:00 | ||
| The Art and Science Behind Designing High-Converting Calls To Action (CTA’s) | 00:19:00 | ||
| Readability and Visual Hierarchy Landing Page Design | 00:20:00 | ||
| Respecting Web Conventions in Landing Page Design | 00:13:00 | ||
| Using Videos, Graphics and Imagery to Increase Landing Page Conversion Rates | 00:20:00 | ||
| Information Architecture and Accessibility – Landing Page Design Best Practices | 00:20:00 | ||
| Trust, Safety and Credibility (Part 1) Landing Page Design Best Practices | 00:16:00 | ||
| Trust, Safety and Credibility (Part 2) Landing Page Design Best Practices | 00:09:00 | ||
| Dedicated Landing Page Design Best Practices (Part 1) | 00:15:00 | ||
| Dedicated Landing Page Design Best Practices (Part 2) | 00:12:00 | ||
| Module 03: Principles of Persuasion in Landing Page Design | |||
| Download all Section Three Slides | 00:32:00 | ||
| Using Scarcity to Improve Conversion Rates on Your Landing Pages | 00:10:00 | ||
| Principles of Persuasion – Reciprocal Concessions & Reciprocity in Landing Pages | 00:12:00 | ||
| Principles of Persuasion … Anchoring and Cognitive Dissonance Theory | 00:19:00 | ||
| Module 04: Designing and Building a Landing Page Step by Step in Unbounce | |||
| My Favorite Landing Page Builders and Getting Started With Our Unbounce Page | 00:10:00 | ||
| Getting Familiar With the Unbounce Page Builder and Adding Our Header Section | 00:07:00 | ||
| Creating a Logo in Photoshop and Using the Unbounce Image Uploader Tool | 00:16:00 | ||
| Working With Background Imagery in Landing Pages and Developing Our Hero Section | 00:16:00 | ||
| Creating a Form, Action Block, and Finishing the Hero Section in Unbounce | 00:19:00 | ||
| Discussing Landing Page Design Changes and Creating our Primary Content Section | 00:16:00 | ||
| Finishing Page Content, Adding Icons, Footer and Working With Buttons Unbounce | 00:11:00 | ||
| Publishing Your Unbounce Landing Page on Your Custom Domain | 00:04:00 | ||
| Adding Custom CSS in Unbounce to Create Professional Drop Shadows | 00:06:00 | ||
| Making Your Landing Page Design Work Better With Custom Javascript Snippets | 00:08:00 | ||
| Mobile Site Layout in Unbounce Based on Mobile Landing Page Design Guidelines | 00:02:00 | ||
| Designing Your Form Confirmation Dialogue in Unbounce and Testing Your Live Form | 00:03:00 | ||
| Assigning A/B Testing Variants in Unbounce and Assigning Traffic Weights | 00:12:00 | ||
| Integrating Your Unbounce Form Submissions With Your Mailchimp Account | 00:09:00 | ||
| Module 05: Bonus | |||
| Goodbye For Now … I Will Miss You Dearly | 00:03:00 | ||
| Module 06: Bonus Content: Real-Life Audits – Landing Page Design Best Practices | |||
| Western Computer Audit Part 1 | 00:08:00 | ||
| Western Computer Audit Part 2 | 00:09:00 | ||
| Western Computer Audit Part 3 | 00:15:00 | ||
| Western Computer Audit Part 4 | 00:14:00 | ||
| Assignment | |||
| Assignment – Landing Page Design and Conversion Rate Optimisation | 00:00:00 | ||
Important Links
With a team of industry professionals producing and delivering our course content, you can be sure the skills and knowledge you learn are applicable to your career aspirations, whether that’s in management, administration or beyond.
