| Introduction | |||
| Introduction | 00:03:00 | ||
| Part I. The What and the So What | |||
| Lesson 01: The Importance of “What” | 00:08:00 | ||
| Lesson 02: 6 Ways to Clarify the “What” | 00:10:00 | ||
| Lesson 03: Benefits – the “So What” | 00:08:00 | ||
| Part II. Capture Attention | |||
| Lesson 04: The Top 8 Types of Headlines | 00:13:00 | ||
| Lesson 05: 8 Leads That Set the Hook | 00:10:00 | ||
| Part III. Differentiate and Dramatize | |||
| Lesson 06: Differentiate from the Competition | 00:09:00 | ||
| Lesson 07: 10 Ways to Dramatize Differences | 00:08:00 | ||
| Lesson 08: Now You Try #1 | 00:09:00 | ||
| Part IV. Credibility and Proof | |||
| Lesson 09: Credibility Builders | 00:15:00 | ||
| Lesson 10: The Top 5 Types of Social Proof | 00:07:00 | ||
| Lesson 11: Credibility Killers | 00:06:00 | ||
| Part V. Offers | |||
| Lesson 12: What Is an Offer? | 00:10:00 | ||
| Lesson 13: Elements of Offers | 00:08:00 | ||
| Lesson 14: Now You Try #2 | 00:07:00 | ||
| Part VI. Putting It All Together | |||
| Lesson 15: Tone | 00:11:00 | ||
| Lesson 16: Formatting Copy | 00:08:00 | ||
| Lesson 17: Now You Try #3 | 00:12:00 | ||
| Conclusion | |||
| Conclusion | 00:01:00 | ||
| Downloadable Resources | |||
| Resource – Learn the Fundamentals of Copywriting | 00:00:00 | ||
| Order Your Certificate | |||
| Order Your Certificate Now | 00:00:00 | ||