Introduction | |||
Introduction | 00:03:00 | ||
Part I. The What and the So What | |||
Lesson 01: The Importance of “What” | 00:08:00 | ||
Lesson 02: 6 Ways to Clarify the “What” | 00:10:00 | ||
Lesson 03: Benefits – the “So What” | 00:08:00 | ||
Part II. Capture Attention | |||
Lesson 04: The Top 8 Types of Headlines | 00:13:00 | ||
Lesson 05: 8 Leads That Set the Hook | 00:10:00 | ||
Part III. Differentiate and Dramatize | |||
Lesson 06: Differentiate from the Competition | 00:09:00 | ||
Lesson 07: 10 Ways to Dramatize Differences | 00:08:00 | ||
Lesson 08: Now You Try #1 | 00:09:00 | ||
Part IV. Credibility and Proof | |||
Lesson 09: Credibility Builders | 00:15:00 | ||
Lesson 10: The Top 5 Types of Social Proof | 00:07:00 | ||
Lesson 11: Credibility Killers | 00:06:00 | ||
Part V. Offers | |||
Lesson 12: What Is an Offer? | 00:10:00 | ||
Lesson 13: Elements of Offers | 00:08:00 | ||
Lesson 14: Now You Try #2 | 00:07:00 | ||
Part VI. Putting It All Together | |||
Lesson 15: Tone | 00:11:00 | ||
Lesson 16: Formatting Copy | 00:08:00 | ||
Lesson 17: Now You Try #3 | 00:12:00 | ||
Conclusion | |||
Conclusion | 00:01:00 | ||
Downloadable Resources | |||
Resource – Learn the Fundamentals of Copywriting | 00:00:00 | ||
Order Your Certificate | |||
Order Your Certificate Now | 00:00:00 |
No reviews found for this course.
Upgrade to get UNLIMITED ACCESS to ALL COURSES for only £49/year
Claim Offer & UpgradeMembership renews after 12 months. You can cancel anytime from your account.