Develop essential analytical and data interpretation skills to become a Market Research Analyst. Learn market trends, consumer behaviour insights, reporting techniques, and strategic decision-making to support business growth.
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1 Year Access 
Intermediate 
7 Students 
4 hours, 49 minutes Get access to 5000+ courses including this for only £49. Learn More.
Become a Market Research Analyst course equips learners with essential skills in market research, data analysis, consumer insights, and business intelligence. You will explore market trends, survey analysis, competitive analysis, research methodology, and data interpretation to generate strategic insights for informed business decisions and real-world analytical problem-solving in professional environments.
Module-based curriculum builds strong expertise in strategic planning, marketing analysis, internal analysis, external analysis, market segmentation, targeting and positioning. Learners develop skills in customer analysis, competitor analysis, survey analysis, and data interpretation. This phase strengthens strategic insights, market trends understanding, and real-world business intelligence for effective decision-making across industries globally.
Graduates of this course gain practical expertise in market research, data analysis, consumer insights, and business intelligence. They are trained to interpret market trends, perform survey analysis, conduct competitive analysis, and apply research methodology. The program delivers strategic insights and strong capabilities in data interpretation for business growth and career success.
Learners can complete a mock exam to practice and assess their understanding before taking the final exam. The final multiple-choice exam is automatically marked, and learners must achieve at least 60% to pass. Successful learners receive a CPD-certified certificate.
After completing the Become a Market Research Analyst course assessment, you will be eligible to receive a CPD-accredited certificate worth £9 from One Education to demonstrate your achievement.
The certificate is also available as a printed hard copy delivered by post for £15.
Studying the Become a Market Research Analyst course helps learners understand how to collect, analyse, and interpret data to support effective business decisions. It covers research methodologies, data collection techniques, competitor analysis, and reporting insights that guide marketing and product strategies.
This course strengthens analytical, critical thinking, and data interpretation skills, enabling learners to identify market trends and consumer needs accurately. It also supports career development by preparing individuals for roles in market research, business intelligence, and strategic planning across various industries.
The Become a Market Research Analyst course has a total study time of 4 hours, 49 minutes. This practical programme is designed for flexible learning, allowing learners to progress at their own pace while developing essential skills in market research, data analysis, and consumer insights to support informed business decision-making.
The Become a Market Research Analyst course is designed for aspiring analysts, entrepreneurs, marketers, and business professionals who want to understand market trends, consumer behaviour, and data-driven decision making. No prior experience is required, though basic analytical and computer skills are helpful. Learners should have access to an internet-enabled device and a stable internet connection to complete the fully online course at their own flexible pace.
This course teaches how to collect, analyze, and interpret market data to help businesses make informed decisions.
No. It is suitable for beginners, though basic business or analytical knowledge is helpful.
The course is delivered online, allowing you to learn at your own pace.
Yes. Data analysis exercises and quizzes may be included to reinforce learning.
You will receive a certificate of completion after successfully finishing the course.
This course supports careers in market research, data analysis, business intelligence, marketing strategy, and consulting
| Module 01: An Introduction to Strategic Planning | |||
| An Introduction to Strategic Planning | 00:17:00 | ||
| Module 02: Development of a Strategic Plan | |||
| Development of a Strategic Plan | 00:24:00 | ||
| Module 03: Strategic Planning for Marketing | |||
| Strategic Planning for Marketing | 00:12:00 | ||
| Module 04: Strategic and Marketing Analysis | |||
| Strategic and Marketing Analysis | 00:14:00 | ||
| Module 05: Internal Analysis | |||
| Internal Analysis | 00:24:00 | ||
| Module 06: External Analysis | |||
| External Analysis | 00:24:00 | ||
| Module 07: Market Segmentation, Targeting and Positioning | |||
| Market Segmentation, Targeting and Positioning | 00:18:00 | ||
| Module 08: Approaches to Customer Analysis | |||
| Approaches to Customer Analysis | 00:22:00 | ||
| Module 09: Approaches to Competitor Analysis | |||
| Approaches to Competitor Analysis | 00:25:00 | ||
| Module 10: Introduction to Business Analysis | |||
| Introduction to Business Analysis | 00:14:00 | ||
| Module 11: Business Analysis Planning and Monitoring | |||
| Business Analysis Planning and Monitoring | 00:27:00 | ||
| Module 12: Strategic Analysis and Product Scope | |||
| Strategic Analysis and Product Scope | 00:28:00 | ||
| Mock Exam | |||
| Mock Exam – Market Research Analyst | 00:20:00 | ||
| Final Exam | |||
| Final Exam – Market Research Analyst | 00:20:00 | ||
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