Develop essential marketing skills with this dynamic Marketing Course, covering digital strategy, branding, consumer behaviour, market research, and campaign planning to drive measurable growth and strengthen competitive business positioning.
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1 Year Access 
Level 7
8 Students 
3 weeks, 4 days 
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The Marketing Course provides a strong foundation in marketing fundamentals, helping learners understand the complete marketing process, market research, consumer behavior, and business marketing. Gain practical knowledge of market segmentation, product strategy, pricing, and branding while developing the essential skills needed to create effective marketing plans.
Explore advanced topics including brand strategy, advertising principles, content marketing, and social media marketing to build impactful campaigns. Learn how integrated marketing communications, sales promotion, public relations, and personal selling work together to strengthen customer engagement and increase brand visibility across competitive markets.
Master digital marketing techniques alongside a results-driven sales strategy to achieve business growth in today's digital landscape. This comprehensive Marketing Course equips students with industry-relevant knowledge, practical insights, and strategic marketing skills, preparing them for successful careers in marketing, branding, and business development.
Learners complete an assignment and can take a mock exam to practice and improve their understanding before the final multiple-choice exam. Tutors provide personalised feedback on the assignment. The final exam is automatically marked, and learners must achieve at least 60% to receive a CPD-certified certificate.
After completing the Marketing Course assessment, you will be eligible to receive a CPD-accredited certificate worth £9 from One Education to demonstrate your achievement.
The certificate is also available as a printed hard copy delivered by post for £15.
Quality Licence Scheme Endorsed Certificate
Learners also have the option to order a Quality Licence Scheme (QLS) Endorsed Certificate as additional proof of achievement. The QLS Endorsed Certificate can be delivered by post for £129, with an additional £10 postage charge for international students.
This course has been endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. This course is not regulated by Ofqual and is not an accredited qualification. Your training provider will be able to advise you on any further recognition, for example progression routes into further and/or higher education. For further information please visit the Learner FAQs on the Quality Licence Scheme website.
Studying the Marketing Course helps learners gain a solid understanding of the principles and practices used to promote products, services, and brands successfully. It covers essential topics such as market research, consumer behaviour, branding, pricing, promotion, and digital marketing fundamentals.
This course strengthens strategic thinking, communication, and analytical skills, enabling learners to develop effective marketing plans and engage target audiences with confidence. It also supports career and business growth by providing practical knowledge to increase brand visibility, drive customer acquisition, and achieve long-term marketing success.
The Marketing Course has a total study time of 3 weeks, 4 days. This comprehensive programme is designed for flexible learning, allowing learners to progress at their own pace while developing a broad understanding of modern marketing principles, strategic planning, consumer behaviour, and practical marketing techniques across multiple channels.
The Marketing Course is designed for beginners, entrepreneurs, business owners, and aspiring marketing professionals who want to learn the fundamentals of marketing and develop practical promotional strategies. No prior experience is required, though basic computer and communication skills are helpful. Learners should have access to an internet-enabled device and a stable internet connection to complete the fully online course at their own flexible pace.
This course teaches the core principles of marketing, including market research, branding, customer engagement, and promotional strategies to grow a business.
No. It is suitable for beginners with no prior marketing experience required.
The course is delivered online, allowing you to learn at your own pace.
Yes. Quizzes, practical exercises, and assignments may be included to reinforce learning.
You will receive a certificate of completion after successfully finishing the course.
This course supports careers in marketing, digital marketing, sales, brand management, advertising, business development, and customer relationship management.
| Marketing | |||
| Module 01: Basics of Marketing | |||
| Basics of Marketing | 00:46:00 | ||
| Module 02: The Marketing Process | |||
| The Marketing Process | 00:49:00 | ||
| Module 03: Strategic Marketing | |||
| Strategic Marketing | 01:11:00 | ||
| Module 04: Marketing Environment | |||
| Marketing Environment | 00:29:00 | ||
| Module 05: Market Segmentations | |||
| Market Segmentations | 00:52:00 | ||
| Module 06: Consumer Buying Behaviour | |||
| Consumer Buying Behaviour | 01:12:00 | ||
| Module 07: Business Markets and Buying Behaviour | |||
| Business Markets and Buying Behaviour | 00:52:00 | ||
| Module 08: Marketing Research | |||
| Marketing Research | 00:48:00 | ||
| Module 09: Product Strategy | |||
| Product Strategy | 00:55:00 | ||
| Module 10: Branding Strategy | |||
| Branding Strategy | 00:39:00 | ||
| Module 11: Product Life Cycle | |||
| Product Life Cycle | 00:33:00 | ||
| Module 12: Pricing Strategy | |||
| Pricing Strategy | 01:15:00 | ||
| Module 13: Marketing Channels | |||
| Marketing Channels | 01:14:00 | ||
| Module 14: Integrated Marketing Communications | |||
| Integrated Marketing Communications | 01:00:00 | ||
| Module 15: Advertising and Sales Promotion | |||
| Advertising and Sales Promotion | 01:00:00 | ||
| Module 16: Personal Selling and Public Relations | |||
| Personal Selling and Public Relations | 01:16:00 | ||
| Module 17: Direct and Digital Marketing | |||
| Direct and Digital Marketing | 00:54:00 | ||
| Mock Exam | |||
| Mock Exam – Marketing | 00:20:00 | ||
| Final Exam | |||
| Final Exam – Marketing | 00:20:00 | ||
| Assignment | |||
| Assignment – Marketing | 3 weeks, 3 days | ||
| Order Your Certificate | |||
| Order Your Certificate QLS | 00:00:00 | ||
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