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1 Year Access 
Intermediate
2 Students 
2 hours, 14 minutes 
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Marketing Básico is a complete introduction to Marketing Basics, Branding, Audience Research, and Strategy for beginners. Students learn how Digital Advertising works, how Segmentation improves targeting, and how a Sales Funnel guides customers. The program builds a strong foundation in modern marketing principles and practical skills for real-world business growth and success.
Throughout the Marketing Básico curriculum, students explore What Is Marketing, Types of Marketing, and the Marketing Mix. The course also covers Communication with Customers, Marketing Goals, and the Marketing Funnel. Each module strengthens understanding of Digital strategy, helping learners avoid common Marketing Errors and build effective campaigns for audience engagement and growth.
This Marketing Básico program is ideal for mastering Marketing, Branding, Audience Segmentation, and Research-driven Strategy. It prepares learners to design Digital Advertising campaigns and optimize the Sales Funnel. By applying practical knowledge, students gain confidence in building strong brand presence, increasing engagement, and achieving measurable business results in competitive markets.
Learners can complete a mock exam to practice and assess their understanding before taking the final exam. The final multiple-choice exam is automatically marked, and learners must achieve at least 60% to pass. Successful learners receive a CPD-certified certificate.
After completing the Marketing Basico course assessment, you will be eligible to receive a CPD-accredited certificate worth £9 from One Education to demonstrate your achievement.
The certificate is also available as a printed hard copy delivered by post for £15.
Why Study This Marketing Básico Course? Marketing is essential for connecting products and services with the right audience in today’s competitive business environment. This course helps learners understand the fundamental principles of marketing and how businesses attract and retain customers.
Studying this course develops skills in market awareness, customer understanding, and basic promotional strategies. It equips learners to support marketing activities effectively and build a strong foundation for further study or careers in marketing and business.
The Marketing Basico course has a total study time of 2 hours, 14 minutes. Learners can complete the training at a flexible pace, gaining essential foundational marketing knowledge, including basic strategies, customer understanding, and promotional concepts within a structured and practical learning timeframe.
Requirements for the Marketing Básico course are simple and beginner-friendly. Learners should have basic communication skills, an interest in marketing, and a willingness to learn about promotional strategies and digital tools. No prior marketing experience is required, and the course is designed for flexible, self-paced learning suitable for all beginners.
It is the introduction to how products and services are promoted and sold.
It helps businesses reach customers and increase sales.
Product, Price, Place, and Promotion.
It is the specific group of people a business wants to reach.
It is marketing done through online channels like social media and websites.
| Módulo Uno: Inicio | |||
| Inicio | 00:04:00 | ||
| Módulo Dos: ¿Qué Es El Marketing? | |||
| ¿Qué Es El Marketing | 00:10:00 | ||
| Módulo Tres: Tipos Comunes De Marketing (I) | |||
| Tipos Comunes De Marketing (I) | 00:11:00 | ||
| Módulo Cuatro: Tipos Comunes De Marketing (II) | |||
| Tipos Comunes De Marketing (II) | 00:09:00 | ||
| Módulo Cinco: La Mezcla De Marketing | |||
| La Mezcla De Marketing | 00:08:00 | ||
| Módulo Seis: Comunicarse De Forma Correcta | |||
| Comunicarse De Forma Correcta | 00:09:00 | ||
| Módulo Siete: Comunicaciones Con El Cliente | |||
| Comunicaciones Con El Cliente | 00:08:00 | ||
| Módulo Ocho: Metas De Marketing | |||
| Metas De Marketing | 00:10:00 | ||
| Módulo Nueve: El Embudo De Marketing | |||
| El Embudo De Marketing | 00:07:00 | ||
| Módulo Diez: Errores De Marketing (I) | |||
| Errores De Marketing (I) | 00:09:00 | ||
| Módulo Once: Errores De Marketing (II) | |||
| Errores De Marketing (II) | 00:09:00 | ||
| Mock Exam | |||
| Mock Exam – Marketing Basico | 00:20:00 | ||
| Final Exam | |||
| Final Exam – Marketing Basico | 00:20:00 | ||
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