Marketing Communication

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Marketing Communication focuses on delivering clear, persuasive messages that connect organisations with their target audience. It integrates advertising, digital media, public relations, and branding to build trust, engagement, and sustainable business growth.

Marketing Communication

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Overview of Marketing Communication

Marketing CommunicationPPC is a comprehensive course designed to build strong foundations in marketing communication, integrated marketing, and brand messaging. It helps learners understand content strategy, media communication, and customer engagement to boost brand awareness. The program focuses on practical advertising strategy and campaign planning for modern digital and traditional marketing environments.

The curriculum covers Integrated Marketing Communication (IMC), promotion mix, advertising strategy, public relations, sales promotion, and personal selling. Learners explore campaign planning and media communication techniques to strengthen customer engagement. This module builds practical skills in brand messaging, content strategy, and advertising execution across multiple channels for effective marketing communication.

This course enhances expertise in marketing communication, integrated marketing, and advertising strategy, preparing learners for careers in brand management, public relations, and digital marketing. It strengthens skills in content strategy, campaign planning, and customer engagement, enabling professionals to build impactful brand awareness and effective media communication across competitive markets globally.

The course was audited and updated on: 7th May, 2026

Learning Outcomes of Marketing Communication

Method Of Assessment​

Learners complete an assignment designed to evaluate their understanding of the course content. The assignment is reviewed by qualified tutors who provide personalised feedback, allowing learners to demonstrate their applied knowledge and skills.

Certification

one education Certificate

After completing the Marketing Communication course assessment, you will be eligible to receive a CPD-accredited certificate worth £9 from One Education to demonstrate your achievement.

The certificate is also available as a printed hard copy delivered by post for £15.

EXAMPLE - QLS Certificate 2020 1

Quality Licence Scheme Endorsed Certificate

Learners also have the option to order a Quality Licence Scheme (QLS) Endorsed Certificate as additional proof of achievement. The QLS Endorsed Certificate can be delivered by post for £69, with an additional £10 postage charge for international students.

Endorsement

This course has been endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. This course is not regulated by Ofqual and is not an accredited qualification. Your training provider will be able to advise you on any further recognition, for example progression routes into further and/or higher education. For further information please visit the Learner FAQs on the Quality Licence Scheme website.

Why Study This Marketing Communication Course?

Studying the Marketing Communication course helps learners understand how businesses deliver clear, consistent, and persuasive messages across different channels to connect with their target audience. It covers branding, advertising, public relations, and integrated communication strategies.

This course strengthens communication, strategic thinking, and creative skills, enabling learners to build strong brand identities and engage customers effectively. It also supports career development by preparing individuals for roles in marketing, media, corporate communication, and brand management.

Course Duration

The Marketing Communication course has a total study time of 2 days, 11 hours. This comprehensive programme is designed for flexible learning, allowing learners to progress at their own pace while developing a strong understanding of marketing communication strategies, brand messaging, and effective audience engagement across multiple channels.

Requirements

The Marketing Communication course is designed for students, marketers, and professionals who want to improve their skills in brand messaging, advertising, and audience engagement. No prior experience is required, though basic communication and business understanding is helpful. Learners should have access to an internet-enabled device to complete the fully online course at their own flexible pace.

Career Path

Frequently Asked Questions

This course teaches how to create clear and effective messaging to promote brands, products, and services across different channels.

No. It is suitable for beginners with no prior marketing experience required.

The course is delivered online, allowing you to learn at your own pace.

Yes. Short quizzes or practical tasks may be included to reinforce learning.

You will receive a certificate of completion after successfully finishing the course.

This course supports careers in marketing, communications, public relations, brand management, and advertising.

Course Curriculum

Marketing Communication
Module 01: Introduction & Welcome 00:02:00
Module 02: Definition of Communication 00:04:00
Module 03: Components of Communication 00:06:00
Module 04: Def of IMC 00:04:00
Module 05: Goals of IMC 00:05:00
Module 06: Promotion Mix 00:05:00
Module 07: Advertising 00:06:00
Module 08: Objectives of Advertising 00:04:00
Module 09: Sales Promotion 00:04:00
Module 10: Personal Selling 00:04:00
Module 11: Public Relations 00:04:00
Module 12: Direct & Digital Marketing 00:04:00
Assignment
Assignment -Marketing Communication 2 days, 11 hours
Order Your Certificate
Order Your Certificate QLS 00:00:00
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