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1 Year Access 
Intermediate
3 Students 
2 hours, 1 minute 
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The Marketing & CRM course introduces modern Marketing CRM concepts with a focus on Customer relationship management strategies that improve lead management and customer engagement. Learners explore market segmentation, digital marketing, and CRM foundations to build effective connections with customers while developing practical skills for business growth through structured learning and real-world marketing applications.
This course covers sales automation, CRM strategy, and data-driven marketing techniques designed to enhance customer retention and improve overall performance. Through modules on Customer Relationship Management, CRM systems, and digital technologies, participants learn how to use marketing analytics for smarter decisions and stronger customer experiences. The curriculum helps businesses optimize processes and achieve sustainable growth.
The Marketing & CRM program equips learners with essential knowledge of digital technologies and advanced CRM practices to manage customer journeys effectively. By mastering customer relationship management tools and strategies, students can support sales automation and create impactful campaigns using marketing analytics. This SEO-optimized course prepares professionals for scalable business growth through innovative solutions and measurable marketing success.
After completing the Marketing & CRM course assessment, you will be eligible to receive a CPD-accredited certificate worth £9 from One Education to demonstrate your achievement.
The certificate is also available as a printed hard copy delivered by post for £15.
Studying the Marketing & CRM course helps learners understand how to combine effective marketing strategies with customer relationship management systems to attract, retain, and grow customer relationships. It covers customer data management, segmentation, personalised communication, lead nurturing, and CRM-driven marketing campaigns.
This course strengthens digital marketing, customer management, and analytical skills, enabling learners to improve customer engagement and build long-term loyalty. It also supports career and business growth by providing practical knowledge to optimise marketing efforts, increase customer satisfaction, and drive sustainable business success.
The Marketing & CRM course has a total study time of 2 hours, 1 minute. This practical programme is designed for flexible learning, allowing learners to progress at their own pace while developing essential skills in customer relationship management, marketing strategies, customer engagement, and techniques to improve business relationships and retention.
The Marketing & CRM course requirements are simple and beginner friendly. Learners should have basic computer skills, an interest in customer relationship management and marketing strategies, and a willingness to learn business communication techniques. Access to an internet-enabled device and basic understanding of customer engagement concepts are recommended for effective learning.
This course teaches how to use marketing strategies and Customer Relationship Management (CRM) systems to attract, engage, and retain customers effectively.
No. It is suitable for beginners, though basic marketing or business knowledge is helpful.
The course is delivered online, allowing you to learn at your own pace.
Yes. Practical CRM exercises, customer management tasks, and quizzes may be included to reinforce learning.
You will receive a certificate of completion after successfully finishing the course.
This course supports careers in CRM management, digital marketing, customer relationship management, sales, marketing operations, and business development.
| Module 01: Market Segmentation | |||
| Market Segmentation | 00:19:00 | ||
| Module 02: Role of Marketing in Enhancing the Sale of Products and Services | |||
| Role of Marketing in Enhancing the Sale of Products and Services | 00:17:00 | ||
| Module 03: Digital Marketing | |||
| Digital Marketing | 00:16:00 | ||
| Module 04: Advantages and Disadvantages of Digital Marketing | |||
| Advantages and Disadvantages of Digital Marketing | 00:18:00 | ||
| Module 05: Customer Relationship Management | |||
| Customer Relationship Management | 00:18:00 | ||
| Module 06: CRM System and Digital Technologies | |||
| CRM System and Digital Technologies | 00:17:00 | ||
| Module 07: Digital Technologies and Data Cleansing | |||
| Digital Technologies and Data Cleansing | 00:16:00 | ||
| Order Your Certificate | |||
| Order Your Certificate Now | 00:00:00 | ||
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