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Marketing Executive Course

Marketing Executive Course

3 STUDENTS ENROLLED

Overview

As a marketing executive, you are the brains behind the brand, who knows your target market inside and out, and what will appeal to your core customers. This marketing executive course is a complete introduction to marketing and sales and will equip you with the necessary skills and knowledge to kick-start your career in this field.

In this course, you will learn how to boost brand awareness, conduct market research, build your company’s presence on social media, plus much more. You will explore the role and responsibilities of a marketing executive in detail, and learn how to identify opportunities for advertising to stay one step ahead of your competitors. 

Enrol today, and fast-track your career!

Highlights  of The Marketing Executive Course:

  • Learn how to plan, develop and execute effective marketing communication campaigns
  • Be able to identify advertising opportunities and have a clear understanding of customers’ needs
  • Discover effective marketing strategies and techniques to boost brand awareness
  • Understand how to conduct thorough market research and analyse data
  • Be able to develop strong customer and client relationships 
  • Have a solid knowledge of social media and how to engage your target audience through various channels
  • Gain an understanding of the different types of marketing materials
  • Develop strong relationships with stakeholders and understand the basics of stakeholder management

Course design

The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace.

You are taught through a combination of

  • Video lessons
  • Online study materials
  • Mock exams
  • Multiple-choice assessment

How is the course assessed?

To successfully complete the course you must pass an automated, multiple-choice assessment. The assessment is delivered through our online learning platform. You will receive the results of your assessment immediately upon completion.

Will I receive a certificate of completion?

Upon successful completion, you will qualify for the UK and internationally-recognised professional qualification and you can choose to make your achievement formal by obtaining your PDF Certificate at a cost of £9 and Hardcopy Certificate for £15.

Why study this course

Whether you’re an existing practitioner or aspiring professional, this course will enhance your expertise and boost your CV with key skills and an accredited qualification attesting to your knowledge.

The Marketing Executive Course is open to all, with no formal entry requirements. All you need is a passion for learning, a good understanding of the English language, numeracy and IT, and to be over the age of 16.

Course Curriculum

Introduction to Sales
Sales Management- Part 1 01:00:00
Sales Management- Part 2 01:00:00
Sales Management- Part 3 01:00:00
Sales Management- part 4 01:00:00
Sales Management- Part 5 01:00:00
Sales Management- Part 6 01:00:00
Sales Management- Part 7 01:00:00
Sales Management
Module One – Getting Started 01:00:00
Module Two – Understanding the Talk 01:00:00
Module Three – Getting Prepared to Make the Call 01:00:00
Module Four – Creative Openings 01:00:00
Module Five – Making Your Pitch 01:00:00
Module Six – Handling Objections 01:00:00
Module Seven – Sealing the Deal 00:30:00
Module Eight – Following Up 01:00:00
Module Nine – Setting Goals 01:00:00
Module Ten – Managing Your Data 00:30:00
Module Eleven – Using a Prospect Board 01:00:00
Module Twelve – Wrapping Up 01:00:00
Introduction to Marketing
Module One – Getting Started 00:30:00
Module Two – What is Marketing 00:30:00
Module Three – Common Marketing Types (I) 00:30:00
Module Four – Common Marketing Types (II) 00:30:00
Module Five – The Marketing Mix 00:30:00
Module Six – Communicating the Right Way 01:00:00
Module Seven – Customer Communications 00:30:00
Module Eight – Marketing Goals 00:30:00
Module Nine – The Marketing Funnel 01:00:00
Module Ten – Marketing Mistakes (I) 01:00:00
Module Eleven – Marketing Mistakes (II) 01:00:00
Module Twelve – Wrapping Up 00:30:00
Diploma in Marketing- Activities 00:00:00
Sales and Marketing
Defining Marketing 00:30:00
Recognising Trends 00:15:00
Doing Market Research 00:00:00
Strategies for Success 00:15:00
Mission Statements 00:15:00
Trade Shows 00:15:00
Developing a Marketing Plan 00:30:00
Increasing Business 00:15:00
Saying No to New Business 00:30:00
Advertising Myths 00:30:00
Networking Tips 00:30:00
Sales Strategies
Selling Skills 00:15:00
The Sales Cycle 00:30:00
Framing Success 00:15:00
Setting Goals with SPIRIT! 00:15:00
The Path to Efficiency 00:15:00
Customer Service 00:15:00
Selling More 00:15:00
Selling Price 00:15:00
Recommended Reading
Recommended Reading : Marketing Executive Course 00:00:00
Mock Exam
Mock Exam – Marketing Executive Course 00:30:00
Final Exam
Final Exam – Marketing Executive Course 00:30:00

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