Marketing For Small Businesses

Marketing For Small Businesses



Marketing for Small Businesses is the perfect course for the small business owner, startup owners, marketing professionals, marketing executives or any aspiring individual who wants to learn the key techniques of marketing for small businesses. Marketing is the key to any business success, without effective marketing techniques, no business can not thrive in the market. This comprehensive Marketing for Small Businesses is designed by the expert that shares the key techniques to survive and thrive in the market as a small business owner.

In this comprehensive Marketing for Small Business course you will learn positioning strategy, product differentiation strategies, key techniques to develop marketing pitch for a product, branding techniques, distribution techniques for small business and much more. By the end of this course, you will gain professional skill in marketing small business and will be able to apply your skills and knowledge in the real life situation.

Course Design

The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace.

You are taught through a combination of

  • Video lessons
  • Online study materials

Will I receive a certificate of completion?

Upon successful completion, you will qualify for the UK and internationally-recognized professional qualification and you can choose to make your achievement formal by obtaining your PDF Certificate at a cost of £9 and Hard Copy Certificate for £15.

Why study this course

Whether you’re an existing practitioner or aspiring professional, this course will enhance your expertise and boost your CV with key skills and an accredited qualification attesting to your knowledge.

The Marketing For Small Businesses is open to all, with no formal entry requirements. All you need is a passion for learning, a good understanding of the English language, numeracy and IT, and to be over the age of 16.

Course Curriculum

Marketing For Small Businesses
1. 7 Goals and 5 Steps to Building Your Successful Brand 00:05:00
2. What Is Branding? 00:03:00
3. Brand Experience Process 00:05:00
4. Price Competition Vs Branding Strategy 00:07:00
5. Deciding Your Brand Type 00:03:00
6. Designing Your Brand Strategy 00:06:00
7. Creating a Strong USP For a Specific Audience 00:10:00
8. Define Your Brand Vision and Mission 00:04:00
9. Communicate Through a Meaningful Story 00:05:00
10. Understanding Consumers’ Desires and Needs 00:03:00
11. Creating A Strong Brand Personality 00:02:00
12. Brands Archetypes: 1.Innocent – 2.Explorer – 3.Sage 00:04:00
13. Brands Archetypes: 4.Hero – 5.Outlaw – 6.Caregiver 00:04:00
14. Brands Archetypes: 7.Magician – 8.Ruler – 9.Regular Brand 00:04:00
15. Brands Archetypes: 10. Creator – 11.Lover – 12.Jester 00:04:00
16. The Art Of Logo Design and Colors 00:07:00
17. The Art of Brand Photography 00:03:00
18. Putting It All Together: Case Study – Honest Tea 00:03:00
19. Bonus: 11 Core Principles For Creating Successful Brands 00:07:00
20. Congrats, You Made It To The End! 00:01:00



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