Marketing For Small Businesses

Marketing For Small Businesses

Learning Outcome


Marketing for Small Businesses is the perfect course for small business owner, startup owners, marketing professionals, marketing executives or any aspiring individual who wants to learn the key techniques of marketing for small businesses. Marketing is the key to any business success, without effective marketing techniques, no business can not thrive in the market. This comprehensive Marketing for Small Businesses is designed by an expert that shares the key techniques to survive and thrive in the market as a small business owner.

In this comprehensive Marketing for Small Business course you will learn positioning strategy, product differentiation strategies, key techniques to develop marketing pitch for a product, branding techniques, distribution techniques for small business and much more. By the end of this course, you will gain professional skill in marketing small business and will be able to apply your skills and knowledge in real-life situation.

Course Design

The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace.

You are taught through a combination of

  • Video lessons
  • Online study materials

Will I receive a certificate of completion?

Endorsed Certificate of Achievement from the Quality Licence Scheme

After successfully completing the course, learners will be able to order an endorsed certificate as proof of their new achievement. Endorsed certificates can be ordered and get delivered to your home by post for only £79. There is an additional £10 postage charge for international students.

CPD Certification from One Education

After successfully completing the MCQ assessment of this course, you will qualify for the CPD Certificate from One Education, as proof of your continued professional development. Certification is available in PDF format, at the cost of £9, or a hard copy can be sent to you via post, at the cost of £15.


This course has been endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. This course is not regulated by Ofqual and is not an accredited qualification. Your training provider will be able to advise you on any further recognition, for example, progression routes into further and/or higher education. For further information please visit the Learner FAQs on the Quality Licence Scheme website.

Method of Assessment

To assess your learning, you have to complete the assignment questions provided at the end of the course. You have to score at least 60% to pass the exam and to qualify for Quality Licence Scheme endorsed and CPD accredited certificates.

After submitting the assignment, our expert tutor will assess your assignment and will give you feedback on your performance.

After passing the assignment exam, you will be able to apply for a certificate.

Why study this course

Whether you’re an existing practitioner or aspiring professional, this course will enhance your expertise and boost your CV with key skills and certificates attesting to your knowledge.

The Marketing For Small Businesses is open to all, with no formal entry requirements. All you need is a passion for learning, a good understanding of the English language, numeracy and IT, and to be over the age of 16.

Course Curriculum

Marketing For Small Businesses
1. 7 Goals and 5 Steps to Building Your Successful Brand 00:05:00
2. What Is Branding? 00:03:00
3. Brand Experience Process 00:05:00
4. Price Competition Vs Branding Strategy 00:07:00
5. Deciding Your Brand Type 00:03:00
6. Designing Your Brand Strategy 00:06:00
7. Creating a Strong USP For a Specific Audience 00:10:00
8. Define Your Brand Vision and Mission 00:04:00
9. Communicate Through a Meaningful Story 00:05:00
10. Understanding Consumers’ Desires and Needs 00:03:00
11. Creating A Strong Brand Personality 00:02:00
12. Brands Archetypes: 1.Innocent – 2.Explorer – 3.Sage 00:04:00
13. Brands Archetypes: 4.Hero – 5.Outlaw – 6.Caregiver 00:04:00
14. Brands Archetypes: 7.Magician – 8.Ruler – 9.Regular Brand 00:04:00
15. Brands Archetypes: 10. Creator – 11.Lover – 12.Jester 00:04:00
16. The Art Of Logo Design and Colors 00:07:00
17. The Art of Brand Photography 00:03:00
18. Putting It All Together: Case Study – Honest Tea 00:03:00
19. Bonus: 11 Core Principles For Creating Successful Brands 00:07:00
20. Congrats, You Made It To The End! 00:01:00
Resources – Marketing For Small Businesses 00:00:00
Assignment – Marketing For Small Businesses 1 week
Order Your Certificate
Order Your Certificate QLS 00:00:00

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