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Learning Outcome

Overview

Learn how to ensure that the consumer knows about your business and wants what it offers by taking this comprehensive course on Marketing Principles. Even if you have the best company globally, no one will interact with it if they don’t know what it has to offer. With this expert tuition, you will resolve this potential stumbling block and be prepared to welcome a supportive user base.      

This Marketing Training covers all of the critical components that are needed to analyse the audience and satisfy the stakeholders. You will be shown the very best techniques needed to understand the industry and formulate a marketing plan that will evolve over time. For this foundation, you will be able to build marketing teams and work methodology that will keep the company in the commercial spotlight. Never stand at the back again; enrol now and keep your business booming.

Course design

The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace.

You are taught through a combination of

  • Video lessons
  • Online study materials

Will I receive a certificate of completion?

Upon successful completion, you will qualify for the UK and internationally-recognised CPD accredited certification. You can choose to make your achievement formal by obtaining your PDF Certificate at the cost of £9 and Hard Copy Certificate for £15.

Why study this course

It doesn’t matter if you are an aspiring professional or absolute beginner; this course will enhance your expertise and boost your CV with critical skills and an accredited certification attesting to your knowledge.

The Marketing Principles is fully available to anyone, and no previous qualifications are needed to enrol. All One Education needs to know is that you are eager to learn and are over 16.

Course Curriculum

Section 01: Marketing and the Firm
Marketing and the Firm 00:01:00
Marketing Orientation and Context 00:01:00
Creating Value and Competitive Advantage #1 00:01:00
Creating Value and Competitive Advantage #2 00:01:00
Marketing Definition 00:01:00
Marketing Exchange 00:01:00
Marketing Interactions #1 00:01:00
Marketing Interactions #2 00:02:00
BCG’s Advantage Matrix Model 00:01:00
Section 02: Situational Marketing Analysis
External Environment – Analysis #1 00:01:00
External Environment – Analysis #2 00:01:00
External Environment – Analysis #3 00:01:00
External Forces Facing Marketing 00:01:00
Demographic Shift 00:01:00
Demographic Changes 00:02:00
Stakeholder Mapping #1 00:01:00
Stakeholder Mapping #2 00:01:00
Section 03: Microenvironments – Industry and Market
Microenvironments – Industry and Market 00:01:00
Difference between an Industry and a Sector 00:02:00
Common Mistakes #1 00:02:00
Common Mistakes #2 00:01:00
Market Analysis #1 00:01:00
Market Analysis #2 00:01:00
Internal Firm Analysis and Environment Analysis 00:02:00
Enterprise Value Chain Analysis #1 00:01:00
Enterprise Value Chain Analysis #2 00:01:00
Enterprise Value Chain Analysis #3 00:01:00
Porter’s Value Chain 00:01:00
Elements in Porter’s Value Chain #1 00:01:00
Elements in Porter’s Value Chain #2 00:01:00
SWOT – Gap Analysis 00:02:00
TOWS and Building Conversion Strategies 00:01:00
Section 04: Formulating a Marketing Plan – Building Components
Formulating a Marketing Plan – Building Components #1 00:01:00
Formulating a Marketing Plan – Building Components #2 00:02:00
Formulating a Marketing Plan – Building Components #3 00:01:00
Product Life Cycle and Building a Product Strategy 00:01:00
Segmentation and Targeting– Geography, Consumer Behaviour and Cultures 00:01:00
Positioning Your Market Offering 00:01:00
Pricing Your Product for the Market 00:01:00
Channels and Distribution 00:01:00
Promotion and Brand Advertising 00:01:00
Business Development and Customer Relationship Marketing (CRM) 00:01:00
Hard-selling 00:01:00
Sales Funnel 00:01:00
Stages in the Sales Funnel 00:02:00
Section 05: Executing the Marketing Plan
Action Planning, Roles and Responsibilities 00:01:00
Metrics and Measures 00:02:00
Marketing and Information Technology 00:01:00
Marketing Information (MIS) Systems: Sorting Data and Reporting 00:02:00
Marketing and Information Technology 00:01:00
The Marketing Profession and Building the Marketing Team 00:01:00
Assignment
Assignment -Marketing Principles 00:00:00

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