Principles of Marketing Theory
Principles of Marketing Theory
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Learning Outcome
- Understand how to segment the market.
- Learn about the use of customer relationship management (CRM) activities and systems.
- Acknowledge the role of marketing in enhancing the sale of products and services.
- Know the importance of customer loyalty for the achievement of marketing objectives.
- Understand the principles of socially responsible marketing.
- Develop an in-depth understanding of the core values that are expressed through coherent branding and communication methods.
Description
Imagine a bustling marketplace where every vendor is vying for attention. Amidst the noise, one brand stands out—not because of flashy ads or loud promotions, but because it resonates with customers on a deeper level. It understands their needs, speaks their language, and embodies values they care about. This is the power of strategic marketing, and it’s what sets successful businesses apart from the rest.
Our “Principles of Marketing Theory” course takes you on a journey through the essential concepts and strategies that drive effective marketing. From understanding your customers to crafting campaigns that resonate, this course equips you with the tools to turn marketing theory into practical, impactful actions. Discover how to measure success, build lasting relationships, and contribute to a better world through socially responsible marketing through the meticulously crafted curriculum.
The diversity of this Marketing ciurse ensures that participants have a well-rounded skill set that is aligned with the demands of the modern business landscape.
Wait no more! Join us to learn how to create marketing campaigns that not only capture attention but also build lasting connections with your customers, driving sustainable growth for your business.
Will I receive a certificate of completion?
Upon successful completion, you will qualify for a CPD-accredited certificate, which is available in the form of a PDF Certificate for £9 and a Hard Copy Certificate for £15.
Why study this course
Whether you’re an existing practitioner or aspiring professional, this course will enhance your expertise and boost your CV with key skills and a certificate attesting to your knowledge.
The Principles of Marketing Theory is open to all, with no formal entry requirements. All you need is a passion for learning, a good understanding of the English language, numeracy and IT, and to be over the age of 16.
FREQUENTLY ASKED QUESTIONS
To learn about what each qualification means, please check out this file.
To learn about the differences between Award, Diploma and Certificate, please read this file.
After enrolling, you will receive your log in details for our learning platform. Here you will find the resources, guidance, assignments and tips you need to succeed with your studies. You will get dedicated support from a student mentor who will provide you with the tips and guidance throughout the course. The mentor will guide you in understanding the guidance, learning outcomes and assessment criteria for the course and will also suggest additional study materials so that you can study the topics thoroughly. You will have a clear understanding of the requirements of each unit for getting qualified. You can contact with the mentor through email any time. After submitting all the assignments, you will get detailed feedback from our qualified assessor, if needed. It will help you prepare in the best possible way and find out any flaws that can prevent you getting qualified.
Yes, all the costs are included in the price. However, you may have to pay some extra for certain condition and qualification.
Yes. As well as being accredited by an industry leading Institute, your course is also regulated and approved by Ofqual, the governing body for Qualifications in the UK. This means you can study any of our courses safe in the knowledge that upon completion of your studies you will receive a certificate of your educational achievement which will be recognised globally.
To learn about the difference between CPD course and Regulated Qualification, please read this file.
UCAS points (also known as UCAS Tariff points) are a way of measuring the relative value of all post-16 qualifications in the UK.
Course Curriculum
| Support Materials | |||
| Cluster Customers With Similar Characteristics | 02:00:00 | ||
| Customer Relationship Management (CRM) Activities and Systems | 02:00:00 | ||
| How a Range of Products May Appeal to Different Market Segments | 02:00:00 | ||
| How Core Values Are Expressed | 00:00:00 | ||
| Importance of Involving Stakeholders in Socially Responsible Marketing Activitie | 02:00:00 | ||
| Market Segmentation | 02:00:00 | ||
| Marketing Data Collection Methods | 02:00:00 | ||
| Marketing Key Performance Indicators | 02:00:00 | ||
| Role of Marketing in Enhancing the Sale of Products andor Services | 02:00:00 | ||
| Scope and Purpose of Socially Responsible Marketing | 02:00:00 | ||
| Significance of Brand and Reputation to Sales Performance | 02:00:00 | ||
| Significance of Customer Loyalty to the Achievement of Marketing Objectives | 02:00:00 | ||
| The Requirements of Socially Responsible Marketing Campaigns | 02:00:00 | ||
| Valid and Reliable Marketing Data to Segmenting the Market | 02:00:00 | ||
| Downloadable Resources | |||
| 1. Market Segmentation Importance of Defining and Difference Between Market Segments and Customer Classifications | 00:00:00 | ||
| 2. Cluster Customers With Similar Characteristics | 00:00:00 | ||
| 3. How a Range of Products May Appeal to Different Market Segments | 00:00:00 | ||
| 4. Valid and Reliable Marketing Data to Segmenting the Market | 00:00:00 | ||
| 5. Marketing Data Collection Methods | 00:00:00 | ||
| 6. Customer Relationship Management (Crm) Activities and Systems | 00:00:00 | ||
| 7. Role of Marketing in Enhancing the Sale of Products And or Services | 00:00:00 | ||
| 8. Significance of Customer Loyalty to the Achievement of Marketing Objectives | 00:00:00 | ||
| 9. Marketing Key Performance Indicators and Factors of Assessing the Cost and Value of Marketing Activities | 00:00:00 | ||
| 10. Significance of Brand and Reputation to Sales Performance | 00:00:00 | ||
| 11. Scope and Purpose of Socially Responsible Marketing | 00:00:00 | ||
| 12. Importance of Involving Stakeholders in Socially Responsible Marketing Activities | 00:00:00 | ||
| 13. How Core Values Are Expressed Through Coherent Branding and Chosen Communication Methods | 00:00:00 | ||
| 14. The Requirements of Socially Responsible Marketing Campaigns | 00:00:00 | ||
| Assignment | |||
| Assignment | 00:00:00 | ||
Important Links
With a team of industry professionals producing and delivering our course content, you can be sure the skills and knowledge you learn are applicable to your career aspirations, whether that’s in management, administration or beyond.
