Persuasive Writing
Persuasive Writing
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Intermediate
10 Students -
5 hours, 15 minutes
Overview
Learn the art of persuasive copywriting and the secrets to writing winning headlines, with this complete masterclass.
Are you looking to kickstart a career in copywriting, content writing or marketing? Then you’ll need to have an excellent understanding of the power of persuasion and its importance in website engagement. Through the Persuasive Writing, you will learn about the personal journey of writing, what kind of writing suits your personality, and the steps to becoming a successful writer. This course will introduce formulas and techniques used by experts in the field to write content that informs, engages and turns clicks into customers.
The end of the course includes a special Q&A bonus module which will answer all your most important questions. Get enrolled today and learn about the power of persuasive writing.
Course design
The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace.
You are taught through a combination of
- Video lessons
- Online study materials
Will I receive a certificate of completion?
Upon successful completion, you will qualify for the UK and internationally-recognised CPD accredited certification. You can choose to make your achievement formal by obtaining your PDF Certificate at the cost of £9 and Hard Copy Certificate for £15.
Why study this course
It doesn’t matter if you are an aspiring professional or absolute beginner; this course will enhance your expertise and boost your CV with critical skills and an accredited certification attesting to your knowledge.
The Persuasive Writing is fully available to anyone, and no previous qualifications are needed to enrol. All One Education needs to know is that you are eager to learn and are over 16.
Course Curriculum
| Section 01: Introduction | |||
| Introduction | 00:05:00 | ||
| Section 02: The Personal Journey of Writing | |||
| Introduction to the Personal Journey of Writing | 00:01:00 | ||
| Are you a Writer? | 00:01:00 | ||
| You’re an Observer of Life | 00:01:00 | ||
| You’re Always Analyzing This…and That | 00:01:00 | ||
| You Live to Write Another Day | 00:01:00 | ||
| You Have Doubts | 00:01:00 | ||
| You have an Ongoing Love Affair with Books | 00:01:00 | ||
| You’re a Lifelong Collector of Tales | 00:01:00 | ||
| You Need Space | 00:01:00 | ||
| What Defines a Writer? | 00:01:00 | ||
| Constancy or Committed | 00:01:00 | ||
| Tenacity and Determination | 00:01:00 | ||
| Hunger and Passion | 00:01:00 | ||
| A Missive or Tenor | 00:01:00 | ||
| Section 03: What Kind of Writing Suits Your Personality | |||
| Introduction to the Kind of Writing Styles that Suit Your Personality | 00:03:00 | ||
| The Closet Writer | 00:02:00 | ||
| The Eternal Writer | 00:02:00 | ||
| The Hesitant Writer | 00:02:00 | ||
| The Innovative Writer | 00:01:00 | ||
| The Inspired Writer | 00:01:00 | ||
| The Literate Writer | 00:02:00 | ||
| The Logical Writer | 00:01:00 | ||
| The Savvy Writer | 00:02:00 | ||
| Section 04: The Exceptional Writing Journey | |||
| Introduction to the Exceptional Writing Journey | 00:01:00 | ||
| Perspectives of the Exceptional Writer | 00:01:00 | ||
| Worst Case Scenario | 00:01:00 | ||
| Don’t be a People Pleaser | 00:01:00 | ||
| Writing is for an Audience of One | 00:01:00 | ||
| Writing in your Own Voice is Crucial | 00:01:00 | ||
| Your Own Created Space | 00:01:00 | ||
| Avoid Pretense | 00:01:00 | ||
| Section 05: How to Become an Exceptional Writer | |||
| Introduction to becoming an Exceptional Writer | 00:01:00 | ||
| Importance of Reading | 00:01:00 | ||
| Define your Audience | 00:01:00 | ||
| Get Inspired | 00:01:00 | ||
| Write Daily | 00:01:00 | ||
| Rewrite | 00:01:00 | ||
| Challenge Yourself | 00:01:00 | ||
| Section 06: Keys to Exceptional Writing | |||
| Introduction to the Keys to Exceptional Writing | 00:01:00 | ||
| Don’t be Obsessed with Grammar | 00:01:00 | ||
| Conquer the Art of Description | 00:01:00 | ||
| Limit Background Information | 00:01:00 | ||
| Be Relatable | 00:01:00 | ||
| Take Risks | 00:01:00 | ||
| Writing is Telepathic | 00:01:00 | ||
| Be Serious | 00:01:00 | ||
| Set Deadlines | 00:01:00 | ||
| Re-Evaluate Your Work | 00:01:00 | ||
| Feel Good and Be Good | 00:01:00 | ||
| Section 07: Exceptional Writing Deterrents | |||
| Introduction to Exceptional Writing Deterrents | 00:01:00 | ||
| A Lackadaisical Attitude | 00:01:00 | ||
| Feeling Entitled | 00:01:00 | ||
| Romanticizing the Writing Craft | 00:01:00 | ||
| Fearing Marketing | 00:01:00 | ||
| An Unreasonable Timeline | 00:01:00 | ||
| Expecting an ‘Easy-Bake’ Outline | 00:01:00 | ||
| Writer’s Envy | 00:01:00 | ||
| A Need for Approval | 00:01:00 | ||
| Section 08: Practical Guide to Persuasive Copywriting | |||
| Introduction to the Copywriting Sections of the Course | 00:02:00 | ||
| Section 09: Headlining Copywriting Formulas | |||
| Introduction to Headline Copywriting Formulas | 00:01:00 | ||
| “Who Else Wants…” Formula | 00:01:00 | ||
| “The Secret of…” Formula | 00:01:00 | ||
| The “Method, Target and Benefit” Formula | 00:01:00 | ||
| “Little-Known Ways to…” Formula | 00:01:00 | ||
| “Get Rid of [Problem] Once and For All” Formula | 00:01:00 | ||
| “Here’s a Quick Way to [Solve a problem]” Formula | 00:01:00 | ||
| “Now You Can Have/Do Something Desirable/Great Circumstance” Formula | 00:01:00 | ||
| The “[Do something] Like [World-class example]” Formula | 00:01:00 | ||
| The “[Have a /Build a]… You Can Be Proud Of” Formula | 00:01:00 | ||
| The “What Everybody Ought to Know About______” Formula | 00:01:00 | ||
| The “[number] [item] [persona] Will Love (Hint: [statement])” Formula | 00:02:00 | ||
| The “How To [action] When [statement]: [persona] Edition” Formula | 00:01:00 | ||
| The “[persona]-Friendly Guide To [activity] (statement)” Formula | 00:01:00 | ||
| The “Why I Got [action]: Every [persona] Should Be Aware Of [statement]” Formula | 00:01:00 | ||
| The “[number] Ways To [action] Your [blank] Without Having To..” Formula | 00:02:00 | ||
| The “[number] Signs [action] (Don’t Worry: [statement])” Formula | 00:01:00 | ||
| The “[action] for [time] [result]” Formula | 00:01:00 | ||
| The “Even The [persona] Can [action] [statement]” Formula | 00:01:00 | ||
| The “[power word] Your [persona] At [activity] [result]” Formula | 00:01:00 | ||
| The “We [verb] [object]: Here’s What We Learned” Formula | 00:01:00 | ||
| Section 10: Organizational Copywriting Formulas | |||
| Introduction to Organizational Copywriting Formulas | 00:01:00 | ||
| The AIDA: Attention, Interest, Desire, Action Formula | 00:02:00 | ||
| The PAS: Problem, Agitate, Solution Formula | 00:03:00 | ||
| The IDCA: Interest, Desire, Conviction, Action Formula | 00:02:00 | ||
| The ACCA: Awareness, Comprehension, Conviction, Action Formula | 00:03:00 | ||
| The AIDPPC: Attention, Interest, Description, Persuasion, Proof, Close Formula | 00:04:00 | ||
| The AAPPA: Attention, Advantage, Proof, Persuasion, Action Formula | 00:05:00 | ||
| The PPPP: Picture, Promise, Prove, Push Formula | 00:04:00 | ||
| The QUEST: Qualify, Understand, Educate, Stimulate/Sell, Transition Formula | 00:05:00 | ||
| The AICPBSAWN Formula | 00:04:00 | ||
| The PASTOR: Problem, Amplify, Story, Transformation, Offer, Response Formula | 00:03:00 | ||
| The FACE: Familiar, Audience, Cost, Education Formula | 00:03:00 | ||
| Section 11: Action Copywriting Formulas | |||
| Introduction to Action Copywriting Formulas | 00:01:00 | ||
| The TPSC: Text, Placement, Size, Color Formula | 00:02:00 | ||
| The Elements of an Offer Formula | 00:02:00 | ||
| The RAD: Require, Acquire, Desire Formula | 00:02:00 | ||
| The “I Want Button” Formula | 00:01:00 | ||
| The “Get…Formula” | 00:01:00 | ||
| Section 12: Email Copywriting Formulas | |||
| Introduction to Email Copywriting Formulas | 00:01:00 | ||
| The Report Formula | 00:02:00 | ||
| The Data Formula | 00:01:00 | ||
| The How-To Formula | 00:02:00 | ||
| The Inquiry Formula | 00:01:00 | ||
| The Endorsement Formula | 00:02:00 | ||
| The This/That Formula | 00:01:00 | ||
| The Shorty Formula | 00:01:00 | ||
| Section 13: Q&A with Renee Sylvestre-Williams (Forbes Contributor) | |||
| Q&A Introduction to Renee Sylvestre-Williams | 00:02:00 | ||
| Meet Renee | 00:01:00 | ||
| Renee’s Hobbies and Interests | 00:03:00 | ||
| The Evolution of Renee’s Work Life | 00:01:00 | ||
| Renee’s Passion for Writing | 00:08:00 | ||
| Content Strategy as a Career Path | 00:01:00 | ||
| The Implications of SEO and Keywords | 00:01:00 | ||
| How does a Writer go Viral? | 00:01:00 | ||
| Ranking Content in Search Engines | 00:01:00 | ||
| Getting Published | 00:02:00 | ||
| Press Distribution (PR Web, PR Newswire) | 00:02:00 | ||
| Renee’s most Memorable Experiences | 00:01:00 | ||
| Renee’s Sources of Inspiration | 00:01:00 | ||
| Written vs. Video Content | 00:01:00 | ||
| Thoughts on Paid Advertising | 00:01:00 | ||
| Components of Good Quality Web Content | 00:01:00 | ||
| Deciding on a Topic or Subject | 00:01:00 | ||
| Does Tone Matter? | 00:02:00 | ||
| Are CMS’ effective? | 00:01:00 | ||
| Gauging Success | 00:01:00 | ||
| How to Promote Content | 00:01:00 | ||
| Blog Post vs. Article | 00:02:00 | ||
| Content Writing vs. Copywriting | 00:01:00 | ||
| Making Content Unique | 00:01:00 | ||
| What is Writer’s Block? | 00:04:00 | ||
| Does Writing Get Repetitive? | 00:03:00 | ||
| Renee’s Passion for Reading | 00:04:00 | ||
| What is “Storytelling”? | 00:07:00 | ||
| Mechanics of Strategy | 00:05:00 | ||
| Is Blogging Lucrative? | 00:01:00 | ||
| Renee’s Role as a Finance Columnist | 00:04:00 | ||
| Renee’s Professional Hurdles | 00:02:00 | ||
| Content Strategy for Big vs. Small Brands | 00:02:00 | ||
| Five Strengths and Weaknesses as a Content Strategist | 00:04:00 | ||
| Handling Feedback and Criticism | 00:01:00 | ||
| Working as Part of a Team vs. Independently | 00:01:00 | ||
| Introvert vs. Extrovert | 00:01:00 | ||
| Finding Inspiration for Content | 00:01:00 | ||
| Renee’s Career Aspirations | 00:01:00 | ||
| Advice for Aspiring Writers | 00:01:00 | ||
| Going back in Time | 00:01:00 | ||
| Top Three Content Marketing Strategies for Long-term Growth | 00:01:00 | ||
| Thoughts on Google Trends | 00:02:00 | ||
| Targeting a Global Audience | 00:01:00 | ||
| Ethically Policing Social Media Content | 00:02:00 | ||
| Sparking Curiosity with the First Sentence | 00:02:00 | ||
| Thoughts on Infographics as the new King of Content | 00:03:00 | ||
| Social Media, Email. & SEO for Driving Sales | 00:01:00 | ||
| The Importance of Research before Publishing | 00:02:00 | ||
| Defining a Call-to-Action | 00:01:00 | ||
| Ideal Length for Content | 00:02:00 | ||
| 10 Words that Trigger an Emotional Reaction | 00:02:00 | ||
| Importance of Crediting a Source | 00:03:00 | ||
| Section 14: Q&A with Matthew Rolnick (Forbes Council Member & Columnist) | |||
| Q&A Introduction to Matthew Rolnick | 00:03:00 | ||
| Matthew Rolnick: Contributor and Council Member at Forbes | 00:01:00 | ||
| Matthew’s role as VP of Sales at Yaymaker | 00:01:00 | ||
| Matthew’s main area of Focus as a Content Writer | 00:01:00 | ||
| Hooking your Reader, as a Writer | 00:01:00 | ||
| Defining “Copywriting” | 00:01:00 | ||
| Persuasive Writing Tips for Selling | 00:01:00 | ||
| Examples of Effective Copy | 00:02:00 | ||
| Building an Emotional Connection with the Reader | 00:04:00 | ||
| Defining a “Call-to-Action” | 00:02:00 | ||
| The importance of a Headline and Examples | 00:03:00 | ||
| Tips on writing News Worthy articles | 00:01:00 | ||
| 10 Keyword Formulas that Trigger a Response | 00:01:00 | ||
| Writing “Viral” Content | 00:03:00 | ||
| Defining AIDA & Examples | 00:03:00 | ||
| Elements of an Offer with High Conversion Rates | 00:02:00 | ||
| The Effectiveness of Deep Discounts in Copy | 00:01:00 | ||
| Defining Social Proof and Use Cases | 00:03:00 | ||
| The Concept of “Scarcity” & “Urgency” in Copy | 00:01:00 | ||
| Using the “Storytelling” Approach in Copy | 00:02:00 | ||
| The Importance of Building Reader Profiles | 00:02:00 | ||
| Building a Relationship in less than 200 Words | 00:01:00 | ||
| The “PAS” Copywriting Formula – Problem, Agitate, Solution | 00:01:00 | ||
| The “IDCA” Copywriting Formula – Interest, Desire, Conviction, Action | 00:02:00 | ||
| The “ACCA” Copywriting Formula – Awareness, Comprehension, Conviction, Action | 00:01:00 | ||
| The “FAB” Copywriting Formula – Features, Advantages, Benefits | 00:03:00 | ||
| The “4 P’s” Copywriting Formula – Promise, Picture, Proof, Push | 00:02:00 | ||
| Additional Writing Tips from Matthew Rolnick | 00:09:00 | ||
| Assignment | |||
| Assignment – Persuasive Writing | 00:00:00 | ||
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