PR : Public Relation
Public Relations (PR) shapes and protects organisational reputation through strategic communication, media engagement, stakeholder relationships, and crisis management. Effective PR builds trust, strengthens brand visibility, and fosters long-term credibility across diverse audiences.
PR : Public Relation
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1 Year Access 
Level 4
29 Students -
2 weeks, 2 days
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Learning Outcome
- Understand the fundamental principles of Public Relations
- Learn how to differentiate between PR, advertising, and publicity
- Be able to organise and manage a PR department
- Use tactics and research when working with a client
- Gain the trust and honest opinion of a community
- Utilise the media to work positively for your client
- Appreciate the power of online media in PR projects
- Become skilled at handling potential PR crises
Overview
Learn how to work with clients and positively manage their image by letting us train you to become a first-class Public Relations representative. The proliferation of social media and subsequent online public awareness means that your role in Public Relations can be the lynchpin to success or failure for a product, service, or person. We can coach you in this dynamic sector and ensure that you have the skills and knowledge to succeed in it. By taking this course, you will have every concept and tactic at your disposal.
This PR: Public Relations course will explain the definition and purpose of Public Relations, and what you can contribute to it. You will be taught proper tactics and research that can be applied to a client, along with ways to manage a potential crisis or interact directly with social media. Interactions with mainstream media will also be covered, as well as the social perception of Public Relations as “Spin Doctors”, and the ethics that will need to be considered in your role.
Why People Love and Enrol in Pr: Public Relation From One Education
- Instantly accessible CPD-entrusted certificate on successful completion of this PR: Public Relation
- 24/7 access to the course for 12 months
- Study at your own pace
- No hidden fees or exam charges
- Full Tutor support on weekdays (Monday – Friday)
- Efficient assessment and instant results
Certificate of Achievement
Endorsed Certificate of Achievement from the Quality Licence Scheme
After successfully completing the course, learners will be able to order an endorsed certificate as proof of their new achievement. Endorsed certificates can be ordered and get delivered to your home by post for only £89. There is an additional £10 postage charge for international students.
CPD Certification from One Education
After successfully completing the MCQ assessment of this course, you will qualify for the CPD Certificate from One Education, as proof of your continued skill development. Certification is available in PDF format, at the cost of £9, or a hard copy can be sent to you via post, at the cost of £15.
Endorsement
This course has been endorsed by the Quality Licence Scheme for its high-quality, non-monitored provision and training programmes. This course is not supervised by Ofqual and is not an acknowledged competence. One Education will be able to advise you on any further recognition, for example, progression routes into further and/or higher education. For further information please visit the Learner FAQs on the Quality Licence Scheme website.
Method of Assessment
To assess your learning, you have to participate in an automated multiple-choice question exam. You have to score at least 60% to pass the exam and to qualify for Quality Licence Scheme endorsed and CPD acknowledged certificates. After passing the exam, you will be able to apply for a certificate.
In addition, to enhance the depth of your knowledge regarding the course and further assess your learning, you are advised to complete the assignment questions provided at the end of the course, which you can complete anytime you wish. After submitting the assignment, our expert tutor will assess your assignment and will give you feedback on your performance.
Who is This course for?
This course will benefit any individual who wants to work in Public Relations or wishes to train in the associated protocols.
Requirements
There are no specific prerequisites to enrol in this PR: Public Relation. Anyone and everyone can take this course.
The PR: Public Relation is fully accessible from any internet-enabled smart device. So, you can study from the comfort of your home!
All you need is a passion for learning, literacy, and being over the age of 16.
Career Path
This course is designed to give training and knowledge to an individual wishing to start a career in Public Relations. As such, it would be appropriate for the following professions and roles:
- PR Specialist
- Publicity Consultant
- Head of PR (Company-based)
- Media Manager
- Communications Manager
Course Curriculum
| PR : Public Relation | |||
| Introduction to Public Relations | 00:19:00 | ||
| Concepts of Public Relations | 00:20:00 | ||
| Management and Organisation of Public Relations | 00:19:00 | ||
| Public Relations Tactics and Research | 00:28:00 | ||
| Major Fields of Public Relations Practice Part I | 00:22:00 | ||
| Major Fields of Public Relations Practice Part II | 00:22:00 | ||
| Social Media and PR | 00:20:00 | ||
| Crisis management | 00:28:00 | ||
| Ethics & Professionalism in Public Relations | 00:14:00 | ||
| Mock | |||
| Mock Exam – PR : Public Relation | 00:20:00 | ||
| Final | |||
| Final Exam – PR : Public Relation | 00:20:00 | ||
| Assignment | |||
| Assignment – PR : Public Relation | 2 weeks, 2 days | ||
| Order Your Certificate | |||
| Order Your Certificate QLS | 00:00:00 | ||
Hear What Our Learners Say About Us
With a team of industry professionals producing and delivering our course content, you can be sure the skills and knowledge you learn are applicable to your career aspirations, whether that’s in management, administration or beyond.
