| Section 01: Introduction | |||
| Introduction | 00:02:00 | ||
| Welcome, here’s What You’ll Learn | 00:02:00 | ||
| Meet Your Instructor | 00:01:00 | ||
| Course Requirements | 00:02:00 | ||
| What You’ll Be Able to Accomplish with This Course | 00:02:00 | ||
| Section 02: Getting Started | |||
| Introduction To Getting Started | 00:01:00 | ||
| An Introduction To Logo Design | 00:04:00 | ||
| What Exactly Is A Logo? | 00:14:00 | ||
| Why Do Logos Even Exist? What Is Their Purpose? | 00:06:00 | ||
| Most Logos Are Meaningless | 00:07:00 | ||
| Logos Identify Our Tribe | 00:04:00 | ||
| A Metaphor For Logos | 00:04:00 | ||
| Logos For Small Business | 00:05:00 | ||
| Successful Logo Requirements | 00:09:00 | ||
| A Brief History Of Logo Design | 00:04:00 | ||
| Section 03: Logo Fundamentals: Understanding The Basics | |||
| Introduction To Logo Fundamentals: Understanding The Basics | 00:01:00 | ||
| Can Only Artists Design Great Logos? | 00:10:00 | ||
| Why Small Business Needs Your Logo Design Skills | 00:05:00 | ||
| Guidelines And Best Practices For Logo Design | 00:11:00 | ||
| Analyzing Globally Recognizable Logos | 00:09:00 | ||
| Trends In Logo Design | 00:06:00 | ||
| Copying, Stealing…Plagiarism! | 00:04:00 | ||
| Avoid The Cliche | 00:12:00 | ||
| Why Bad Logos Don’t Work | 00:09:00 | ||
| Section 04: A Logo's Visual Elements | |||
| Introduction To A Logo’s Visual Elements | 00:01:00 | ||
| Organizing A Logo’s Visual Information | 00:06:00 | ||
| Using Alignment Within Logos | 00:09:00 | ||
| Using Whitespace To Your Advantage | 00:05:00 | ||
| Creating Visual Interest With Movement | 00:09:00 | ||
| Section 05: The Power Of Typography | |||
| Introduction To The Power Of Typography | 00:01:00 | ||
| Type-Only Logos | 00:06:00 | ||
| Understanding Typeface Styles | 00:05:00 | ||
| Typography Terminology | 00:04:00 | ||
| Choosing A Typeface Hierarchy | 00:04:00 | ||
| Forbidden Fonts! | 00:04:00 | ||
| Font Resources | 00:06:00 | ||
| Section 06: Understanding Colour | |||
| Introduction To Understanding Colour | 00:01:00 | ||
| How Colour Is Interpreted | 00:10:00 | ||
| Brand Differentiation Via Color | 00:05:00 | ||
| How Many Colours Should A Logo Have? | 00:04:00 | ||
| Understanding Colour Spaces | 00:06:00 | ||
| Section 07: The Logo Design Process | |||
| Introduction To The Logo Design Process | 00:01:00 | ||
| Step 1: Getting Started With Client Questions | 00:10:00 | ||
| Step 2: Research And Information Gathering | 00:05:00 | ||
| Step 3: Brainstorming Ideas | 00:09:00 | ||
| Step 4: Moving To The Computer | 00:05:00 | ||
| Step 5: Presenting Your Best Ideas | 00:03:00 | ||
| Step 6: Final Logo Delivery | 00:05:00 | ||
| Section 08: Graphics Fundamentals | |||
| Introduction To Graphics Fundamentals | 00:01:00 | ||
| Raster vs Vector Graphics | 00:08:00 | ||
| Alternatives To Photoshop | 00:02:00 | ||
| Alternatives To Illustrator | 00:02:00 | ||
| How Does InDesign Fit Into All This? | 00:02:00 | ||
| Section 09: Adobe Illustrator Primer | |||
| Introduction To Adobe Illustrator Primer | 00:01:00 | ||
| Getting Started With Illustrator | 00:08:00 | ||
| Understanding Paths And Anchor Points | 00:08:00 | ||
| Aligning And Spacing Objects | 00:06:00 | ||
| Grouping, Locking, Stacking, And Duplicating Objects | 00:11:00 | ||
| Working With Colour | 00:09:00 | ||
| Building Colour Schemes And Palettes | 00:07:00 | ||
| Illustrator Typography | 00:07:00 | ||
| Advanced Typography Techniques | 00:09:00 | ||
| Mastering The Pen Tool | 00:20:00 | ||
| Section 10: Adobe Photoshop Primer | |||
| Introduction To Adobe Photoshop Primer | 00:01:00 | ||
| Getting Started With Photoshop | 00:08:00 | ||
| Understanding Resolution And Resizing | 00:06:00 | ||
| Using Photoshop Layers | 00:08:00 | ||
| Creating And Modifying Selections | 00:07:00 | ||
| Handling And Formatting Text | 00:12:00 | ||
| Section 11: Creating A Logo With Photoshop and Illustrator | |||
| Introduction To Creating A Logo With Photoshop and Illustrator | 00:01:00 | ||
| Clean Up With Photoshop | 00:05:00 | ||
| Automatically Converting Pixels To Vector Shapes | 00:05:00 | ||
| Manually Tracing Pixels To Create Vector Shapes | 00:09:00 | ||
| Ideas For Logo Variations | 00:13:00 | ||
| Saving To Different File Formats From Illustrator | 00:09:00 | ||
| Saving To Different File Formats From Photoshop | 00:07:00 | ||
| Section 12: Additional Resources | |||
| Introduction To Additional Resources | 00:01:00 | ||
| Inspirational Resources For Logo Designers | 00:05:00 | ||
| How Much Should You Charge? | 00:06:00 | ||
| How To Find Clients | 00:04:00 | ||
| Conclusion | 00:01:00 | ||
| Assignment | |||
| Assignment – Professional Logo Design | 00:00:00 | ||