Section 01: Introduction |
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Introduction |
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00:02:00 |
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Welcome, here’s What You’ll Learn |
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00:02:00 |
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Meet Your Instructor |
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00:01:00 |
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Course Requirements |
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00:02:00 |
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What You’ll Be Able to Accomplish with This Course |
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00:02:00 |
Section 02: Getting Started |
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Introduction To Getting Started |
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00:01:00 |
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An Introduction To Logo Design |
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00:04:00 |
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What Exactly Is A Logo? |
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00:14:00 |
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Why Do Logos Even Exist? What Is Their Purpose? |
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00:06:00 |
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Most Logos Are Meaningless |
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00:07:00 |
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Logos Identify Our Tribe |
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00:04:00 |
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A Metaphor For Logos |
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00:04:00 |
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Logos For Small Business |
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00:05:00 |
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Successful Logo Requirements |
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00:09:00 |
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A Brief History Of Logo Design |
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00:04:00 |
Section 03: Logo Fundamentals: Understanding The Basics |
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Introduction To Logo Fundamentals: Understanding The Basics |
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00:01:00 |
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Can Only Artists Design Great Logos? |
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00:10:00 |
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Why Small Business Needs Your Logo Design Skills |
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00:05:00 |
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Guidelines And Best Practices For Logo Design |
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00:11:00 |
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Analyzing Globally Recognizable Logos |
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00:09:00 |
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Trends In Logo Design |
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00:06:00 |
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Copying, Stealing…Plagiarism! |
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00:04:00 |
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Avoid The Cliche |
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00:12:00 |
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Why Bad Logos Don’t Work |
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00:09:00 |
Section 04: A Logo's Visual Elements |
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Introduction To A Logo’s Visual Elements |
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00:01:00 |
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Organizing A Logo’s Visual Information |
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00:06:00 |
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Using Alignment Within Logos |
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00:09:00 |
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Using Whitespace To Your Advantage |
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00:05:00 |
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Creating Visual Interest With Movement |
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00:09:00 |
Section 05: The Power Of Typography |
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Introduction To The Power Of Typography |
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00:01:00 |
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Type-Only Logos |
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00:06:00 |
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Understanding Typeface Styles |
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00:05:00 |
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Typography Terminology |
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00:04:00 |
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Choosing A Typeface Hierarchy |
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00:04:00 |
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Forbidden Fonts! |
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00:04:00 |
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Font Resources |
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00:06:00 |
Section 06: Understanding Colour |
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Introduction To Understanding Colour |
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00:01:00 |
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How Colour Is Interpreted |
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00:10:00 |
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Brand Differentiation Via Color |
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00:05:00 |
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How Many Colours Should A Logo Have? |
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00:04:00 |
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Understanding Colour Spaces |
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00:06:00 |
Section 07: The Logo Design Process |
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Introduction To The Logo Design Process |
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00:01:00 |
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Step 1: Getting Started With Client Questions |
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00:10:00 |
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Step 2: Research And Information Gathering |
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00:05:00 |
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Step 3: Brainstorming Ideas |
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00:09:00 |
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Step 4: Moving To The Computer |
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00:05:00 |
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Step 5: Presenting Your Best Ideas |
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00:03:00 |
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Step 6: Final Logo Delivery |
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00:05:00 |
Section 08: Graphics Fundamentals |
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Introduction To Graphics Fundamentals |
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00:01:00 |
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Raster vs Vector Graphics |
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00:08:00 |
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Alternatives To Photoshop |
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00:02:00 |
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Alternatives To Illustrator |
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00:02:00 |
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How Does InDesign Fit Into All This? |
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00:02:00 |
Section 09: Adobe Illustrator Primer |
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Introduction To Adobe Illustrator Primer |
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00:01:00 |
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Getting Started With Illustrator |
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00:08:00 |
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Understanding Paths And Anchor Points |
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00:08:00 |
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Aligning And Spacing Objects |
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00:06:00 |
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Grouping, Locking, Stacking, And Duplicating Objects |
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00:11:00 |
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Working With Colour |
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00:09:00 |
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Building Colour Schemes And Palettes |
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00:07:00 |
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Illustrator Typography |
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00:07:00 |
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Advanced Typography Techniques |
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00:09:00 |
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Mastering The Pen Tool |
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00:20:00 |
Section 10: Adobe Photoshop Primer |
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Introduction To Adobe Photoshop Primer |
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00:01:00 |
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Getting Started With Photoshop |
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00:08:00 |
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Understanding Resolution And Resizing |
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00:06:00 |
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Using Photoshop Layers |
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00:08:00 |
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Creating And Modifying Selections |
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00:07:00 |
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Handling And Formatting Text |
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00:12:00 |
Section 11: Creating A Logo With Photoshop and Illustrator |
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Introduction To Creating A Logo With Photoshop and Illustrator |
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00:01:00 |
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Clean Up With Photoshop |
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00:05:00 |
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Automatically Converting Pixels To Vector Shapes |
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00:05:00 |
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Manually Tracing Pixels To Create Vector Shapes |
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00:09:00 |
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Ideas For Logo Variations |
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00:13:00 |
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Saving To Different File Formats From Illustrator |
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00:09:00 |
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Saving To Different File Formats From Photoshop |
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00:07:00 |
Section 12: Additional Resources |
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Introduction To Additional Resources |
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00:01:00 |
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Inspirational Resources For Logo Designers |
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00:05:00 |
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How Much Should You Charge? |
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00:06:00 |
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How To Find Clients |
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00:04:00 |
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Conclusion |
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00:01:00 |
Assignment |
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Assignment – Professional Logo Design |
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00:00:00 |