Section 01: Introduction | |||
Introduction | 00:02:00 | ||
Welcome, here’s What You’ll Learn | 00:02:00 | ||
Meet Your Instructor | 00:01:00 | ||
Course Requirements | 00:02:00 | ||
What You’ll Be Able to Accomplish with This Course | 00:02:00 | ||
Section 02: Getting Started | |||
Introduction To Getting Started | 00:01:00 | ||
An Introduction To Logo Design | 00:04:00 | ||
What Exactly Is A Logo? | 00:14:00 | ||
Why Do Logos Even Exist? What Is Their Purpose? | 00:06:00 | ||
Most Logos Are Meaningless | 00:07:00 | ||
Logos Identify Our Tribe | 00:04:00 | ||
A Metaphor For Logos | 00:04:00 | ||
Logos For Small Business | 00:05:00 | ||
Successful Logo Requirements | 00:09:00 | ||
A Brief History Of Logo Design | 00:04:00 | ||
Section 03: Logo Fundamentals: Understanding The Basics | |||
Introduction To Logo Fundamentals: Understanding The Basics | 00:01:00 | ||
Can Only Artists Design Great Logos? | 00:10:00 | ||
Why Small Business Needs Your Logo Design Skills | 00:05:00 | ||
Guidelines And Best Practices For Logo Design | 00:11:00 | ||
Analyzing Globally Recognizable Logos | 00:09:00 | ||
Trends In Logo Design | 00:06:00 | ||
Copying, Stealing…Plagiarism! | 00:04:00 | ||
Avoid The Cliche | 00:12:00 | ||
Why Bad Logos Don’t Work | 00:09:00 | ||
Section 04: A Logo's Visual Elements | |||
Introduction To A Logo’s Visual Elements | 00:01:00 | ||
Organizing A Logo’s Visual Information | 00:06:00 | ||
Using Alignment Within Logos | 00:09:00 | ||
Using Whitespace To Your Advantage | 00:05:00 | ||
Creating Visual Interest With Movement | 00:09:00 | ||
Section 05: The Power Of Typography | |||
Introduction To The Power Of Typography | 00:01:00 | ||
Type-Only Logos | 00:06:00 | ||
Understanding Typeface Styles | 00:05:00 | ||
Typography Terminology | 00:04:00 | ||
Choosing A Typeface Hierarchy | 00:04:00 | ||
Forbidden Fonts! | 00:04:00 | ||
Font Resources | 00:06:00 | ||
Section 06: Understanding Colour | |||
Introduction To Understanding Colour | 00:01:00 | ||
How Colour Is Interpreted | 00:10:00 | ||
Brand Differentiation Via Color | 00:05:00 | ||
How Many Colours Should A Logo Have? | 00:04:00 | ||
Understanding Colour Spaces | 00:06:00 | ||
Section 07: The Logo Design Process | |||
Introduction To The Logo Design Process | 00:01:00 | ||
Step 1: Getting Started With Client Questions | 00:10:00 | ||
Step 2: Research And Information Gathering | 00:05:00 | ||
Step 3: Brainstorming Ideas | 00:09:00 | ||
Step 4: Moving To The Computer | 00:05:00 | ||
Step 5: Presenting Your Best Ideas | 00:03:00 | ||
Step 6: Final Logo Delivery | 00:05:00 | ||
Section 08: Graphics Fundamentals | |||
Introduction To Graphics Fundamentals | 00:01:00 | ||
Raster vs Vector Graphics | 00:08:00 | ||
Alternatives To Photoshop | 00:02:00 | ||
Alternatives To Illustrator | 00:02:00 | ||
How Does InDesign Fit Into All This? | 00:02:00 | ||
Section 09: Adobe Illustrator Primer | |||
Introduction To Adobe Illustrator Primer | 00:01:00 | ||
Getting Started With Illustrator | 00:08:00 | ||
Understanding Paths And Anchor Points | 00:08:00 | ||
Aligning And Spacing Objects | 00:06:00 | ||
Grouping, Locking, Stacking, And Duplicating Objects | 00:11:00 | ||
Working With Colour | 00:09:00 | ||
Building Colour Schemes And Palettes | 00:07:00 | ||
Illustrator Typography | 00:07:00 | ||
Advanced Typography Techniques | 00:09:00 | ||
Mastering The Pen Tool | 00:20:00 | ||
Section 10: Adobe Photoshop Primer | |||
Introduction To Adobe Photoshop Primer | 00:01:00 | ||
Getting Started With Photoshop | 00:08:00 | ||
Understanding Resolution And Resizing | 00:06:00 | ||
Using Photoshop Layers | 00:08:00 | ||
Creating And Modifying Selections | 00:07:00 | ||
Handling And Formatting Text | 00:12:00 | ||
Section 11: Creating A Logo With Photoshop and Illustrator | |||
Introduction To Creating A Logo With Photoshop and Illustrator | 00:01:00 | ||
Clean Up With Photoshop | 00:05:00 | ||
Automatically Converting Pixels To Vector Shapes | 00:05:00 | ||
Manually Tracing Pixels To Create Vector Shapes | 00:09:00 | ||
Ideas For Logo Variations | 00:13:00 | ||
Saving To Different File Formats From Illustrator | 00:09:00 | ||
Saving To Different File Formats From Photoshop | 00:07:00 | ||
Section 12: Additional Resources | |||
Introduction To Additional Resources | 00:01:00 | ||
Inspirational Resources For Logo Designers | 00:05:00 | ||
How Much Should You Charge? | 00:06:00 | ||
How To Find Clients | 00:04:00 | ||
Conclusion | 00:01:00 | ||
Assignment | |||
Assignment – Professional Logo Design | 00:00:00 |
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