Retail Sales Assistant Course

Retail Sales Assistant Course

This course has been updated by the Instructor. Click here to get the updated version.


An efficient retail sales assistant has to be a genius organiser with the flexibility to do different tasks, able to work individually or in a group, ability to be friendly and polite, having enough stamina to keep going even when tired, or under pressure.

We have carefully outlined this course to teach everything you need to know about becoming an efficient retail sales assistant.


In this course, you will understand the functions and responsibilities of a retail assistant and acquire the essential skills, and give yourself a competitive advantage over your fellow petitioners.

Check out our Retail Sales Assistant Course, find out every ins and outs of the retail industry. You will also equip with a broad knowledge regarding handle customer service, ensure transactions go smoothly and operate process payments and maintain a high level of customer service, records and accounts and more.

Course design

The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace.

You are taught through a combination of

  • Video lessons
  • Online study materials
  • Mock exams
  • Multiple-choice assessment

How is the course assessed?

To successfully complete the course you must pass an automated, multiple-choice assessment. The assessment is delivered through our online learning platform. You will receive the results of your assessment immediately upon completion.

Will I receive a certificate of completion?

Upon successful completion, you will qualify for the UK and internationally-recognised certificate and you can choose to make your achievement formal by obtaining your PDF Certificate at a cost of £9 and Hardcopy Certificate for £15.

Why study this course

Whether you’re an existing practitioner or aspiring professional, this course will enhance your expertise and boost your CV with key skills and an accredited qualification attesting to your knowledge.

The Retail Sales Assistant Course is open to all, with no formal entry requirements. All you need is a passion for learning, a good understanding of the English language, numeracy and IT, and to be over the age of 16.

Course Curriculum

Retail Sales Assistant Course - Updated Version
Module 01: Introduction to Retail Associate 00:15:00
Module 02: Qualities of a Retail Associate 00:23:00
Module 03: Retail Psychology 00:12:00
Module 04: Importance of Consumer Behaviour 00:12:00
Module 05: The Importance of Communicating with Customers 00:18:00
Module 06: Taking Trends and Targeting Customers Effectively 00:11:00
Module 07: The Sales Process and Dealing with Customers at the Checkout 00:10:00
Module 08: Consumer Rights Act 00:15:00
Module 09: Introduction to Visual Merchandising 00:19:00
Module 10: In-Store Design 00:17:00
Module 11: Exterior Design 00:20:00
Module 12: Health & Safety for Retail Stores 00:21:00
Module 13: Management Skills for Leading Your Team 00:17:00
Mock Exam
Mock Exam – Retail Sales Assistant Course 00:20:00
Final Exam
Final Exam – Retail Sales Assistant Course 00:20:00
Retail Sales Assistant Course - Old Version
Module 01
Introduction to Retail Management 00:30:00
Handling Merchandise in Retail Management 00:30:00
Structure of Your Business 01:00:00
The Sales Process and Checkout 00:30:00
POS (Point of Sale) Retail System 00:15:00
Importance of Consumer Behaviour 00:30:00
Importance of Communication in Retail Industry 00:15:00
Module 02
Understanding Customer Expectations 00:10:00
Customer Service And Customer Satisfaction In Retailing 00:10:00
Customer Value And Satisfaction 00:15:00
Effective Inventory Management 01:00:00
Choosing a Retail Store Location 00:30:00
Provide Customer Service Excellence To The External Customer 00:30:00
Provide Customer Service Excellence To The Internal Customer 00:10:00
Standards of Performance 00:30:00
Module 03
Retail Psychology 00:30:00
Manage Your Suppliers 00:30:00
Negotiate The Right Deal With Suppliers 00:30:00
Develop Store Security Procedures 00:15:00
Management Skills For Leading Your Team 00:15:00
Retail Marketing 00:15:00
Module 04
The Retail Marketing Mix 00:30:00
Levels Of Customer Satisfaction 00:15:00
Brand Loyalty 00:15:00
Customer Satisfaction Questionnaire 00:15:00
Role of Coupons in Retail Marketing 00:15:00
Retail Brand Management 00:15:00
Health And Safety Obligations For Retailers 00:15:00
Consumer Rights Act 00:30:00
Mock Exam – Retail Sales Assistant Course 00:20:00
Final Exam – Retail Sales Assistant Course 00:20:00

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