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Learning Outcome


This Sales: Psychology of Customers is the best way for you to gain deep insight and knowledge of this topic. You will learn from industry experts and obtain an accredited certificate after completing the course. Enrol now for a limited-time discounted price.

Like all the courses of One Education, this Sales: Psychology of Customers is designed with the utmost attention and thorough research. All the topics are broken down into easy to understand bite-sized modules that help our learners to understand each lesson very easily.

We don’t just provide courses at One Education; we provide a rich learning experience. After purchasing a course from One Education, you get complete 1-year access with tutor support. 

Our expert instructors are always available to answer all your questions and make your learning experience exquisite.

After completing the Sales: Psychology of Customers, you will instantly get an e-certificate that will help you get jobs in the relevant field and will enrich your CV.

If you want to learn about this topic and achieve certificates, you should consider this Sales: Psychology of Customers from One Education.

Course design

The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace.

You are taught through a combination of

  • Video lessons
  • Online study materials

Certificate of Achievement

Endorsed Certificate of Achievement from the Quality Licence Scheme

After successfully completing the course, learners will be able to order an endorsed certificate as proof of their new achievement. Endorsed certificates can be ordered and get delivered to your home by post for only £79. There is an additional £10 postage charge for international students.

CPD Certification from One Education

After successfully completing the MCQ assessment of this course, you will qualify for the CPD Certificate from One Education, as proof of your continued professional development. Certification is available in PDF format, at the cost of £9, or a hard copy can be sent to you via post, at the cost of £15.


This course has been endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. This course is not regulated by Ofqual and is not an accredited qualification. Your training provider will be able to advise you on any further recognition, for example, progression routes into further and/or higher education. For further information please visit the Learner FAQs on the Quality Licence Scheme website.

Method of Assessment

To assess your learning, you have to complete the assignment questions provided at the end of the course. You have to score at least 60% to pass the exam and to qualify for Quality Licence Scheme endorsed and CPD accredited certificates.

After submitting the assignment, our expert tutor will assess your assignment and will give you feedback on your performance.

After passing the assignment exam, you will be able to apply for a certificate.

Why study this course

Whether you’re an existing practitioner or aspiring professional, this course will enhance your expertise and boost your CV with key skills and certificates attesting to your knowledge.

The Sales: Psychology of Customers is open to all, with no formal entry requirements. All you need is a passion for learning, a good understanding of the English language, numeracy and IT, and to be over the age of 16.

Course Curriculum

Promotional video 00:03:00
Introduction 00:05:00
Don’t buy this unless… 00:03:00
What are we, if not salespeople? 00:04:00
Good and bad salespeople 00:04:00
Commercial realities 00:04:00
Dysfunctional selling has led to dysfunctional buying 00:03:00
Who is your ‘Avatar’? 00:05:00
Your customer’s journey 00:05:00
Introducing A.S.K - concentrating on 'A' for ATTRACT.
Section 2 lecture 1: Introduction to ASK 00:05:00
Section 2 Lecture 2: The Marketing Function 00:06:00
S2 L3 The Hunter 00:06:00
S2 L4 Referrals 00:06:00
S2 L5 How your marketing ‘lands’ with your customer 00:05:00
S2 L6 Leveraging your contacts 00:04:00
Section 3 The 'S' of A.S.K. - SERVING
S3 L1 00:04:00
S3 L2 The Decision Making Unit (DMU) 00:04:00
S3 L3 The value of VALUE 00:05:00
S3 L4 00:06:00
S3 L5 Customer Care – a conversation (not a ‘sale’) 00:07:00
S3 L6 00:04:00
S3 L7 00:04:00
S3 L8 How to get back IN with a client 00:06:00
Section 4 The K of A.S.K
S4 L1 Introduction the the K or KEEP element 00:06:00
S4 L2 Your authority 00:05:00
S4 L3 00:06:00
S4 L4 NON sales contact 00:05:00
S4 L5 Why ASKING for referrals works so well 00:04:00
Section 5 ...And lastly...
S5 L1 00:01:00
Resources – Sales Training 00:00:00
Assignment – Sales Training 1 week, 1 day
Order Your Certificate
Order Your Certificate QLS 00:00:00

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