Search Engine Optimisation for Business


How can I optimise my landing pages to appear on the first page of Google search? What tools can I utilise to drive traffic to my site? Which keywords should I use in my blog posts? All these questions and more will be answered in this best-selling Search Engine Optimisation for Business course.

Search engine optimization (SEO) is one of the most important tools for marketing. Without it, your business or blog would struggle to reach your niche audience and will find itself drowning in a sea of competitors.

This course is designed to provide learners with the essential skills to optimise their blog posts, web pages and online content to gain maximum traffic and exposure. Topics include local search vs organic SEO, how to set up a PPC campaign and on-site SEO techniques.

Highlights of the Search Engine Optimisation for Business :

  • Fast track your career in marketing with a recognised qualification in Search Engine Optimisation for Business
  • Learn how search engine optimisation works and why it is so important for driving business online
  • Understand how to use keywords and key terms to reach your target audience and stay ahead of your competitors
  • Know how to use inbound and outbound links to drive traffic to your website
  • Optimise your web pages with on-site SEO techniques used by experienced marketers
  •  Understand the difference between local and organic SEO and their key benefits
  • Learn how pay-per-click (PPC) marketing works create a PPC campaign for your business
  • Familiarise with the latest SEO trends and techniques to stay ahead of your competitors

Course Design

The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace.

You are taught through a combination of

  • Video lessons
  • Online study materials


We offer fully-accredited online courses and comprehensive training on necessary skills and knowledge, so you can get ahead in your professional life.


Upon successful completion of your course, you’ll receive an instant e-certificate. You can receive printed certificates by post (with a shipping cost of £3.99) if you want which will be delivered right to your doorstep.
There’s no expiry date of any sort for our certificates, but we recommend that you renew them every 12 months for up-to-date information and credibility in this competitive job market.

Career Path

Once, you have successfully completed the course, you will have the practical skills and knowledge to fast track your career in the following professions:

  • PPC executive
  • Search Marketing Manager
  • Digital Marketing Assistant
  • Content Strategist
  • Digital Copywriter

Course Curriculum

Search Engine Optimisation for Business
Search Engine Optimisation for Business 01:20:00
Module 1: Introduction to SEO
Module 2: Link Building
Module 3: On-Site SEO
Module 4: Social Media as part of SEO
Module 5: Local Search
Module 6: Pay Per Click (PPC)

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