Or
1 Year Access 
Intermediate 
1 Students 
4 hours, 21 minutes Get access to 5000+ courses including this for only £49. Learn More.
Search Marketing (SEO, SEM) course teaches powerful search marketing techniques combining SEO strategy and SEM campaigns. You will learn keyword research, SERP optimization, and improving search engine ranking through organic traffic and paid search ads. Master Google Ads, PPC advertising, and modern strategies to dominate search results effectively online visibility and growth.
Explore practical modules covering keyword research, SEO strategy implementation, and Google Ads optimization for SEM campaigns. The curriculum focuses on boosting organic traffic, improving search engine ranking, and mastering PPC advertising. Learn SERP optimization, analytics, and real-world techniques to scale paid search ads and sustainable search marketing performance across digital platforms and websites.
This course helps you build advanced SEO strategy skills, run high-performing SEM campaigns, and increase organic traffic through keyword research and SERP optimization. Gain expertise in paid search ads, Google Ads management, PPC advertising, and search engine ranking improvements to achieve long-term search marketing success in competitive digital marketplaces worldwide.
Learners complete an assignment designed to evaluate their understanding of the course content. The assignment is reviewed by qualified tutors who provide personalised feedback, allowing learners to demonstrate their applied knowledge and skills.
After completing the Search Marketing (SEO, SEM) course assessment, you will be eligible to receive a CPD-accredited certificate worth £9 from One Education to demonstrate your achievement.
The certificate is also available as a printed hard copy delivered by post for £15.
Studying the Search Marketing (SEO, SEM) course helps learners understand how to increase online visibility and drive targeted traffic through search engines. It covers both organic search engine optimisation (SEO) and paid search marketing (SEM), including keyword research, ad campaign setup, bidding strategies, and performance tracking.
This course strengthens digital marketing, analytical, and strategic thinking skills, enabling learners to improve website rankings and run effective paid advertising campaigns. It also supports career and business growth by providing practical techniques to increase visibility, attract qualified leads, and achieve measurable results through search marketing.
The Search Marketing (SEO, SEM) course has a total study time of 4 hours, 21 minutes. This practical programme is designed for flexible learning, allowing learners to progress at their own pace while developing essential skills in search engine optimisation (SEO) and search engine marketing (SEM), including keyword research, paid advertising, and performance optimisation strategies.
The Search Marketing (SEO, SEM) course is designed for beginners, marketers, entrepreneurs, and business owners who want to master search engine optimization (SEO) and search engine marketing (SEM) to increase online visibility and traffic. No prior experience is required, though basic knowledge of websites and digital marketing is helpful. Learners should have access to an internet-enabled device and a stable internet connection to complete the fully online course at their own flexible pace.
This course teaches how to increase website visibility using Search Engine Optimization (SEO) and Search Engine Marketing (SEM), including both organic and paid search strategies.
No. It is suitable for beginners, though basic digital marketing knowledge is helpful.
The course is delivered online, allowing you to learn at your own pace.
Yes. Practical SEO audits, SEM campaign exercises, and quizzes may be included to reinforce learning.
You will receive a certificate of completion after successfully finishing the course.
This course supports careers in SEO, SEM, digital marketing, PPC advertising, search marketing, content strategy, and online business growth.
| Search Marketing (SEO, SEM) | |||
| Section 01: | |||
| Become a Master of Search Engine Optimization and Inbound Marketing Today | 00:05:00 | ||
| Transcending keywords and link building with a mindset of serving viewers and solving | 00:10:00 | ||
| How I get 2 5+ million impressions a month on Google and YouTube | 00:19:00 | ||
| How To Get 1,000 Clicks A Day From Google Organic Search | 00:15:00 | ||
| Top 25 SEO Tips for 2020! | 00:23:00 | ||
| Worst SEO strategies I have confirmed are terrible | 00:11:00 | ||
| Section 02: | |||
| Aiming for Lifetime Connections | 00:07:00 | ||
| Where to start Fix and improve what we see! | 00:06:00 | ||
| Play nice with others! Haters and competitors are friends! | 00:08:00 | ||
| Tutorials build a rock solid foundation | 00:04:00 | ||
| Entertain to keep people coming back and have fun | 00:07:00 | ||
| Stories stick with us | 00:06:00 | ||
| Long videos, posts, and descriptions ideal like Wikipedia | 00:05:00 | ||
| Section 03: | |||
| Scalable web host makes viral growth possible and high ranking easier | 00:13:00 | ||
| Email marketing helps build relationships and links naturally | 00:12:00 | ||
| Word Press Plug-in Setup + Best Dashboard Performance Settings | 00:20:00 | ||
| HTTPS is included as a ranking factor in Google | 00:01:00 | ||
| Ensure complete coverage of your own name in search results | 00:05:00 | ||
| Register your domain for a long time to show stability over time | 00:04:00 | ||
| Edit the date published when making any changes | 00:02:00 | ||
| Setup automatic sharing on social media to help get viewers | 00:04:00 | ||
| Section 04: | |||
| Google analytics introduction for beginners | 00:04:00 | ||
| Google analytics admin dashboard for account and property creation plus Ad Words link | 00:07:00 | ||
| Google analytics home dashboard from users, sessions, channel, and device | 00:12:00 | ||
| Site speed and suggestions to improve user experience and rank higher | 00:09:00 | ||
| Behaviour tab with all pages to see where more traffic is | 00:05:00 | ||
| Acquisition source medium and referrals for understanding how we get traffic | 00:10:00 | ||
| Conversion tracking and advanced features | 00:04:00 | ||
| Section 05: | |||
| Google webmaster tools settings to become a verified owner | 00:03:00 | ||
| New Google search console overview | 00:04:00 | ||
| Submit a Word Press XML sitemap fast with Yoast SEO plugin | 00:03:00 | ||
| Performance reports for queries, pages, countries, and devices | 00:10:00 | ||
| Welcome to the top! | 00:03:00 | ||
| Assignment | |||
| Assignment – Search Marketing (SEO, SEM) | 00:00:00 | ||
Take All courses for £49