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Search Marketing (SEO, SEM)
Search Marketing (SEO, SEM)
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Intermediate
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4 hours, 21 minutes
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Overview
To promote your business online and reach your content to your potential customers, optimizing the content is crucial. Learn the skill of SEO Optimisation from the Search Marketing (SEO, SEM) course and ensure your content reaches your potential customers.
You will learn about the basics of Search Engine Optimisation, organic search, lifetime connection, YouTube marketing, email marketing, Google Analytics, Google Webmaster Tools, WordPress, edit and publishing data, and many other tools and functions from this Search Marketing (SEO, SEM) course. This course will help you understand SEO functions and how you can use them to your benefit.
The course is ideal for social media marketers, marketing executives, digital marketers, small business owners, online retailers, or anyone who wants to learn about online marketing and SEO.
Course design
The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace.
You are taught through a combination of
- Video lessons
- Online study materials
Will I receive a certificate of completion?
Upon successful completion, you will qualify for the UK and internationally-recognised CPD accredited certification. You can choose to make your achievement formal by obtaining your PDF Certificate at the cost of £9 and Hard Copy Certificate for £15.
Why study this course
It doesn’t matter if you are an aspiring professional or absolute beginner; this course will enhance your expertise and boost your CV with critical skills and an accredited certification attesting to your knowledge.
The Search Marketing (SEO, SEM) is fully available to anyone, and no previous qualifications are needed to enrol. All One Education needs to know is that you are eager to learn and are over 16.
Course Curriculum
| Search Marketing (SEO, SEM) | |||
| Section 01: | |||
| Become a Master of Search Engine Optimization and Inbound Marketing Today | 00:05:00 | ||
| Transcending keywords and link building with a mindset of serving viewers and solving | 00:10:00 | ||
| How I get 2 5+ million impressions a month on Google and YouTube | 00:19:00 | ||
| How To Get 1,000 Clicks A Day From Google Organic Search | 00:15:00 | ||
| Top 25 SEO Tips for 2020! | 00:23:00 | ||
| Worst SEO strategies I have confirmed are terrible | 00:11:00 | ||
| Section 02: | |||
| Aiming for Lifetime Connections | 00:07:00 | ||
| Where to start Fix and improve what we see! | 00:06:00 | ||
| Play nice with others! Haters and competitors are friends! | 00:08:00 | ||
| Tutorials build a rock solid foundation | 00:04:00 | ||
| Entertain to keep people coming back and have fun | 00:07:00 | ||
| Stories stick with us | 00:06:00 | ||
| Long videos, posts, and descriptions ideal like Wikipedia | 00:05:00 | ||
| Section 03: | |||
| Scalable web host makes viral growth possible and high ranking easier | 00:13:00 | ||
| Email marketing helps build relationships and links naturally | 00:12:00 | ||
| Word Press Plug-in Setup + Best Dashboard Performance Settings | 00:20:00 | ||
| HTTPS is included as a ranking factor in Google | 00:01:00 | ||
| Ensure complete coverage of your own name in search results | 00:05:00 | ||
| Register your domain for a long time to show stability over time | 00:04:00 | ||
| Edit the date published when making any changes | 00:02:00 | ||
| Setup automatic sharing on social media to help get viewers | 00:04:00 | ||
| Section 04: | |||
| Google analytics introduction for beginners | 00:04:00 | ||
| Google analytics admin dashboard for account and property creation plus Ad Words link | 00:07:00 | ||
| Google analytics home dashboard from users, sessions, channel, and device | 00:12:00 | ||
| Site speed and suggestions to improve user experience and rank higher | 00:09:00 | ||
| Behaviour tab with all pages to see where more traffic is | 00:05:00 | ||
| Acquisition source medium and referrals for understanding how we get traffic | 00:10:00 | ||
| Conversion tracking and advanced features | 00:04:00 | ||
| Section 05: | |||
| Google webmaster tools settings to become a verified owner | 00:03:00 | ||
| New Google search console overview | 00:04:00 | ||
| Submit a Word Press XML sitemap fast with Yoast SEO plugin | 00:03:00 | ||
| Performance reports for queries, pages, countries, and devices | 00:10:00 | ||
| Welcome to the top! | 00:03:00 | ||
| Assignment | |||
| Assignment – Search Marketing (SEO, SEM) | 00:00:00 | ||
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