Search Marketing (SEO, SEM)

SEO Training Kit


To promote your business online and reach your content to your potential customers, optimizing the content is crucial. Learn the skill of SEO Optimisation from the Search Marketing (SEO, SEM) course and ensure your content reaches your potential customers.

You will learn about the basics of Search Engine Optimisation, organic search, lifetime connection, YouTube marketing, email marketing, Google Analytics, Google Webmaster Tools, WordPress, edit and publishing data, and many other tools and functions from this Search Marketing (SEO, SEM) course. This course will help you understand SEO functions and how you can use them to your benefit. 

The course is ideal for social media marketers, marketing executives, digital marketers, small business owners, online retailers, or anyone who wants to learn about online marketing and SEO.

Course design

The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace.

You are taught through a combination of

  • Video lessons
  • Online study materials

Will I receive a certificate of completion?

Upon successful completion, you will qualify for the UK and internationally-recognised CPD accredited certification. You can choose to make your achievement formal by obtaining your PDF Certificate at the cost of £9 and Hard Copy Certificate for £15.

Why study this course

It doesn’t matter if you are an aspiring professional or absolute beginner; this course will enhance your expertise and boost your CV with critical skills and an accredited certification attesting to your knowledge.

The Search Marketing (SEO, SEM) is fully available to anyone, and no previous qualifications are needed to enrol. All One Education needs to know is that you are eager to learn and are over 16.

Course Curriculum

Search Marketing (SEO, SEM)
Section 01:
Become a Master of Search Engine Optimization and Inbound Marketing Today 00:05:00
Transcending keywords and link building with a mindset of serving viewers and solving 00:10:00
How I get 2 5+ million impressions a month on Google and YouTube 00:19:00
How To Get 1,000 Clicks A Day From Google Organic Search 00:15:00
Top 25 SEO Tips for 2020! 00:23:00
Worst SEO strategies I have confirmed are terrible 00:11:00
Section 02:
Aiming for Lifetime Connections 00:07:00
Where to start Fix and improve what we see! 00:06:00
Play nice with others! Haters and competitors are friends! 00:08:00
Tutorials build a rock solid foundation 00:04:00
Entertain to keep people coming back and have fun 00:07:00
Stories stick with us 00:06:00
Long videos, posts, and descriptions ideal like Wikipedia 00:05:00
Section 03:
Scalable web host makes viral growth possible and high ranking easier 00:13:00
Email marketing helps build relationships and links naturally 00:12:00
Word Press Plug-in Setup + Best Dashboard Performance Settings 00:20:00
HTTPS is included as a ranking factor in Google 00:01:00
Ensure complete coverage of your own name in search results 00:05:00
Register your domain for a long time to show stability over time 00:04:00
Edit the date published when making any changes 00:02:00
Setup automatic sharing on social media to help get viewers 00:04:00
Section 04:
Google analytics introduction for beginners 00:04:00
Google analytics admin dashboard for account and property creation plus Ad Words link 00:07:00
Google analytics home dashboard from users, sessions, channel, and device 00:12:00
Site speed and suggestions to improve user experience and rank higher 00:09:00
Behaviour tab with all pages to see where more traffic is 00:05:00
Acquisition source medium and referrals for understanding how we get traffic 00:10:00
Conversion tracking and advanced features 00:04:00
Section 05:
Google webmaster tools settings to become a verified owner 00:03:00
New Google search console overview 00:04:00
Submit a Word Press XML sitemap fast with Yoast SEO plugin 00:03:00
Performance reports for queries, pages, countries, and devices 00:10:00
Welcome to the top! 00:03:00
Assignment – Search Marketing (SEO, SEM) 00:00:00

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