This SEO and Digital Marketing Diploma includes modules in email marketing, SEO and social media platforms such as Facebook, Twitter and Pinterest. If you’re an individual looking to excel within the exciting world of SEO and digital marketing, then this diploma is for you.
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This SEO and Digital Marketing Diploma introduces Search Engine Optimization (SEO), keyword research, link building and web analytics, building strong foundations for data-driven online growth across search and content channels.
Through Pay-Per-Click (PPC) Advertising, conversion rate optimization (CRO) and Google Adwords, learners develop campaign planning skills, budget control and performance tracking using web analytics to improve measurable marketing results outcomes.
Social media marketing, content marketing, email marketing and affiliate marketing are explored across YouTube, LinkedIn, Facebook, Instagram and mobile platforms, supporting audience engagement, brand visibility and practical digital strategy execution.
Learners complete an assignment designed to evaluate their understanding of the course content. The assignment is reviewed by qualified tutors who provide personalised feedback, allowing learners to demonstrate their applied knowledge and skills.
After completing the SEO and Digital Marketing Diploma assessments, learners qualify for a CPD QS accredited certificate from One Education.
The certificate is available in two formats: a PDF version for £9 or a printed hard copy delivered by post for £15.
Quality Licence Scheme Endorsed Certificate
Learners also have the option to order a Quality Licence Scheme (QLS) Endorsed Certificate as additional proof of achievement. The QLS Endorsed Certificate can be delivered by post for £129, with an additional £10 postage charge for international students.
This course has been endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. This course is not regulated by Ofqual and is not an accredited qualification. Your training provider will be able to advise you on any further recognition, for example progression routes into further and/or higher education. For further information please visit the Learner FAQs on the Quality Licence Scheme website.
Digital skills are now essential across almost every industry, with organisations increasingly relying on online visibility, data-driven strategies, and targeted campaigns to reach customers. Demand continues to grow for professionals who understand search engines, paid advertising, social media, and performance analytics.
Studying the SEO and Digital Marketing Diploma builds practical knowledge of modern marketing techniques, strengthens strategic thinking, and supports career development in a competitive digital landscape. CPD certification demonstrates commitment to continuous professional development and adds measurable value to marketing, business, and entrepreneurial career paths.
The SEO and Digital Marketing Diploma is designed to be completed over 3 weeks and 3 days. This duration allows learners to progress steadily through each module, balancing study with other commitments. The structured timeframe supports consistent learning while giving flexibility to engage with practical topics such as SEO, social media, and digital advertising at a comfortable and manageable pace.
The SEO and Digital Marketing Diploma has straightforward entry requirements and is open to learners from all backgrounds. A basic understanding of online platforms, digital tools, and an interest in marketing strategies is helpful but not essential. The course is delivered fully online and can be accessed on any internet-enabled device, allowing learners to study from home with flexibility around their existing commitments.
An SEO and Digital Marketing Diploma is an online professional course designed to develop practical skills in search engine optimisation, paid advertising, social media marketing, content strategy, and web analytics for real-world digital platforms.
Yes, the course is suitable for beginners with no prior marketing experience, as well as individuals who want to improve existing digital marketing knowledge using structured, step-by-step learning.
Learners gain skills in SEO, keyword research, PPC advertising, social media marketing, email marketing, content creation, web analytics, and conversion rate optimisation.
The course focuses on practical techniques, industry tools, and applied strategies that reflect current digital marketing practices used across businesses and online platforms.
Completion time depends on personal study availability, as the course is delivered online and allows learners to progress according to their own schedule.
This course is CPD-accredited, meaning it supports continuous professional development and skills enhancement, though it does not provide a formal academic qualification.
| Module 01: Introduction | |||
| Welcome | 00:01:00 | ||
| Module 02: General Tips & Tricks Series | |||
| How to register your company | 00:04:00 | ||
| How to see Email Sender’s Company and Logo in Your Gmail | 00:02:00 | ||
| How to Generate sitemap of a website | 00:03:00 | ||
| How to protect a website from Spam on WordPress | 00:02:00 | ||
| Quick way to identify whether the website is Mobile optimized | 00:03:00 | ||
| How to identify registration data of website | 00:01:00 | ||
| How to identify duplicate content from the web | 00:03:00 | ||
| How to create google alerts | 00:03:00 | ||
| How to find the age of the domin | 00:02:00 | ||
| How to check if the website server is down | 00:01:00 | ||
| How to create text notes thatwill self destruct after being read | 00:02:00 | ||
| How to send google search information to your friends | 00:03:00 | ||
| How to find webhost of any website | 00:02:00 | ||
| Discover new sites that are similar to what you like alredy | 00:03:00 | ||
| How to easily highlight the important parts of a web page | 00:01:00 | ||
| How to share you email online without worrying about spam | 00:02:00 | ||
| How to get compute level answers without searching | 00:03:00 | ||
| The easiest way to setup email reminders | 00:03:00 | ||
| How to find the original URL tht’s hiding behind a short URL | 00:02:00 | ||
| How to corrupt a file you shared online | 00:01:00 | ||
| How to create a throwaway email | 00:02:00 | ||
| How to check if your email account has been compromised | 00:01:00 | ||
| Module 03: SEO (Search Engine Optimisation) | |||
| How to register website on Google search console | 00:06:00 | ||
| How to Optimize your website homepage | 00:06:00 | ||
| How to add a sitemap on google search | 00:07:00 | ||
| How to shortlist targeted keyword list in google keyword planner | 00:08:00 | ||
| How to set international targeting on google search | 00:02:00 | ||
| How to remove a URL from google search engine | 00:03:00 | ||
| How to identify competitors keyword | 00:08:00 | ||
| How to leverage top sites to get on google search results | 00:04:00 | ||
| Discover powerful data analytics to mesure SEO performance | 00:06:00 | ||
| How to do keyword research | 00:11:00 | ||
| How to write perfect title tags for search engines | 00:05:00 | ||
| How to optimise heading tags, external and internal links | 00:08:00 | ||
| What are backlinks & how to get them | 00:06:00 | ||
| How to write a perfect Meta description | 00:06:00 | ||
| How to enhance speed & performance of your website | 00:04:00 | ||
| Module 04: YouTube | |||
| Youtube account setup | 00:04:00 | ||
| Account optimization | 00:09:00 | ||
| How to create & setup Youtube channel banner | 00:05:00 | ||
| Youtube channel tags, thumbnails & custom thumbnails | 00:08:00 | ||
| Analyse Youtube keyword research | 00:05:00 | ||
| Youtube SEO techniques | 00:07:00 | ||
| What are Youtube cards & how does it work | 00:06:00 | ||
| How to optimise comments & reply them in bulk | 00:03:00 | ||
| How to grow your channel with competitor Analysis | 00:07:00 | ||
| How to manage multiple YouTube accounts | 00:02:00 | ||
| A simple yet powerful trick to increase your subscribers list | 00:03:00 | ||
| Youtube Paid Advertising | 00:13:00 | ||
| How to monetise your YouTube channel | 00:02:00 | ||
| Module 05: Google Adwords | |||
| What are Google Ads & how does it work | 00:16:00 | ||
| Account setup | 00:04:00 | ||
| Competitors analysis | 00:08:00 | ||
| Campaign types & how to select the right campaign | 00:07:00 | ||
| Bids & Budgets | 00:08:00 | ||
| How to target the right audience | 00:07:00 | ||
| Google Ads advance campaign settings | 00:07:00 | ||
| Choosing the right keywords | 00:05:00 | ||
| How to write ads that gets more clicks | 00:06:00 | ||
| Module 06: Google Analytics | |||
| How to install tracking code on your website | 00:04:00 | ||
| How to add filters & remove internal traffic | 00:04:00 | ||
| How to track paid campaigns | 00:04:00 | ||
| How to look and analyse different segment data | 00:06:00 | ||
| How to configure goals in google analysics | 00:05:00 | ||
| How to link google Adwords account | 00:03:00 | ||
| How to manage multiple analytics accounts | 00:02:00 | ||
| How to remove spam traffic | 00:04:00 | ||
| Module 07: Email Marketing | |||
| Email marketing tools set up ( Mailchimp and Gestresponse) | 00:10:00 | ||
| How to install signup or popup forms on the website | 00:17:00 | ||
| How to collect email address without a website | 00:05:00 | ||
| How to create a ‘Hook’ to your signup forms | 00:08:00 | ||
| Discover the psychology behind acquiring more leads | 00:09:00 | ||
| Email marketing automation process | 00:08:00 | ||
| Email analytics | 00:07:00 | ||
| Module 08: Linkedln | |||
| How to increase your connections in no time | 00:08:00 | ||
| Secret of LinkedIn InMails | 00:05:00 | ||
| Discover the best ways to use Linkedin Groups | 00:09:00 | ||
| How to setup a company page on Linkedin | 00:04:00 | ||
| How to increase traffic to your website using Linkedin blog | 00:07:00 | ||
| Module 09: Twitter | |||
| Twitter Account setup | 00:03:00 | ||
| Knowing Twitter features | 00:06:00 | ||
| Following twitter accounts | 00:03:00 | ||
| Twitter profile optimisation | 00:06:00 | ||
| How to get Twitter followers | 00:10:00 | ||
| Posting first 5 tweets for engagement | 00:05:00 | ||
| Leveraging Hashtags to increase your tweets visibility | 00:04:00 | ||
| What are twitter polls & how do you use them | 00:05:00 | ||
| A powerful trick to acquire customers on twitter | 00:03:00 | ||
| How to get followers retweet your post | 00:03:00 | ||
| How to embed a twitter button to your website or post | 00:02:00 | ||
| Twitter analytics | 00:04:00 | ||
| Module 10: Facebook | |||
| Set your Facebook page | 00:05:00 | ||
| Facebook Icon, cover image & description | 00:06:00 | ||
| How to get your first page likes | 00:08:00 | ||
| Discover how to increase your page likes | 00:02:00 | ||
| How to manage multiple Facebook page | 00:03:00 | ||
| Facebook comments | 00:05:00 | ||
| Leveraging Facebook groups | 00:05:00 | ||
| Facebook Autoposting | 00:04:00 | ||
| Run a competition | 00:06:00 | ||
| Facebook Ads | 00:04:00 | ||
| How to get best out of Facebook | 00:15:00 | ||
| Facebook pixel & Re-marketing | 00:04:00 | ||
| Module 11: Instagram | |||
| How to setup a Instagram business profile | 00:07:00 | ||
| Set up Instagram bio & profile image | 00:03:00 | ||
| Leveraging Instagram accounts | 00:06:00 | ||
| A simple way to create free content on Instagram | 00:05:00 | ||
| Secret of hashtags on Instagram | 00:04:00 | ||
| Reposting Instagram App | 00:04:00 | ||
| How to get genuine Instagram followers | 00:05:00 | ||
| Discover how to grow your business through Instagram stories | 00:05:00 | ||
| How to get your posts reposted on Instgram by influncers | 00:05:00 | ||
| Module 12: Mobile App | |||
| A quick way to do App store marketing research | 00:16:00 | ||
| How to discover the estimate size of your market | 00:08:00 | ||
| Discover the best ways to promote your app | 00:15:00 | ||
| App installs via Facebook Ads | 00:16:00 | ||
| App installs via Google Ads | 00:14:00 | ||
| How to make money from your app | 00:08:00 | ||
| How to optimise your App store listing ? | 00:14:00 | ||
| Discover growth hacking techniques for App downloads | 00:09:00 | ||
| Techniques to get to the top of App store ranking | 00:07:00 | ||
| Assignment | |||
| Assignment – SEO and Digital Media Marketing Diploma | 3 weeks, 3 days | ||
| Order Your Certificate | |||
| Order Your Certificate QLS | 00:00:00 | ||
| Trustpilot Review | |||
| Trustpilot Review | 00:00:00 | ||
With a team of industry professionals producing and delivering our course content, you can be sure the skills and knowledge you learn are applicable to your career aspirations, whether that’s in management, administration or beyond.
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