SEO and Digital Media Marketing Diploma

SEO and Digital Media Marketing Diploma

296 STUDENTS ENROLLED

Overview

This course is endorsed by TQUK, an established Ofqual-regulated Awarding Organisation which assures your qualification is professional and recognised. This course is also accredited by CPD and 40 CPD points available without any further studies.

This SEO and Digital Media Marketing Diploma includes modules in email marketing, SEO and social media platforms such as Facebook, Twitter and Pinterest. If you’re an individual looking to excel within the exciting world of SEO and digital media marketing, then this diploma is for you.

Course description

The SEO and Digital Media Marketing Diploma is a complete training course in contemporary marketing practice. Through video tutorials, online study materials, recommended reading and automated assessments, you will acquire role-specific knowledge and expertise in data analytics, SEO keywords, website auditing, keywords analysis, monetising websites and plugin installation. This course also aims to teach you practical skills in building an online following through a wide array of social media sites, including Facebook, YouTube, LinkedIn and Twitter.

Course design

The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace.

You are taught through a combination of

  • Video lessons
  • Online study materials
  • Mock exams
  • Multiple-choice assessment

Total Endorsed Certification Time

The demonstrated time is the estimated time that is expected to be taken by a learner to pursue all the learning outcomes of the course. The Total Qualification Time is comprised of the time a learner will take to cover all the course materials along with the quizzes and assignment completion.

Total Endorsed Certification time for this course is 320 hours.

Guided Learning Hours

These hours are made up of all real-time contact time and guidance of a learner by One Education. This is a self-paced online course. You will get 12 months access to our learning portal, so it can be studied in your own time at your own pace.

GLH for this Endorsed Certification is 45 hours.

Method of Assessment

To assess your learning, you have to participate in an automated multiple choice question exam. You have to score at least 60% to pass the exam and to qualify for TQUK endorsed and CPD accredited certificates. After passing the exam, you will be able to apply for a certificate.

In addition, to enhance the depth of your knowledge regarding the course and further assess your learning, you are advised to complete the assignment questions provided at the end of the course, which you can complete anytime you wish. After submitting the assignment, our expert tutor will assess your assignment and will give you feedback on your performance.

Certification

CPD Certification from One Education

After successfully completing the MCQ assessment, you will qualify for the CPD Certificate from One Education, as proof of your continued professional development. Certification is available in PDF format, at the cost of £9, or a hard copy can be sent to you via post, at the cost of £15.

Endorsed Certification from TQUK 

Upon successful completion of the MCQ assessment, learners can order their TQUK Endorsed Certification by paying an accreditation fee of £59. International students will be required to pay an additional £10 postal charge.

Why study this course

Whether you’re an existing practitioner or aspiring professional, this course will enhance your expertise and boost your CV with key skills and an accredited qualification attesting to your knowledge.

The SEO and Digital Media Marketing Diploma is open to all, with no formal entry requirements. All you need is a passion for learning, a good understanding of the English language, numeracy and IT, and to be over the age of 16.

Course Curriculum

Module 01: Introduction
Welcome 00:01:00
Module 02: General Tips & Tricks Series
How to register your company 00:04:00
How to see Email Sender’s Company and Logo in Your Gmail 00:02:00
How to Generate sitemap of a website 00:03:00
How to protect a website from Spam on WordPress 00:02:00
Quick way to identify whether the website is Mobile optimized 00:03:00
How to identify registration data of website 00:01:00
How to identify duplicate content from the web 00:03:00
How to create google alerts 00:03:00
How to find the age of the domin 00:02:00
How to check if the website server is down 00:01:00
How to create text notes thatwill self destruct after being read 00:02:00
How to send google search information to your friends 00:03:00
How to find webhost of any website 00:02:00
Discover new sites that are similar to what you like alredy 00:03:00
How to easily highlight the important parts of a web page 00:01:00
How to share you email online without worrying about spam 00:02:00
How to get compute level answers without searching 00:03:00
The easiest way to setup email reminders 00:03:00
How to find the original URL tht’s hiding behind a short URL 00:02:00
How to corrupt a file you shared online 00:01:00
How to create a throwaway email 00:02:00
How to check if your email account has been compromised 00:01:00
Module 03: SEO (Search Engine Optimisation)
How to register website on Google search console 00:06:00
How to Optimize your website homepage 00:06:00
How to add a sitemap on google search 00:07:00
How to shortlist targeted keyword list in google keyword planner 00:08:00
How to set international targeting on google search 00:02:00
How to remove a URL from google search engine 00:03:00
How to identify competitors keyword 00:08:00
How to leverage top sites to get on google search results 00:04:00
Discover powerful data analytics to mesure SEO performance 00:06:00
How to do keyword research 00:11:00
How to write perfect title tags for search engines 00:05:00
How to optimise heading tags, external and internal links 00:08:00
What are backlinks & how to get them 00:06:00
How to write a perfect Meta description 00:06:00
How to enhance speed & performance of your website 00:04:00
Module 04: YouTube
Youtube account setup 00:04:00
Account optimization 00:09:00
How to create & setup Youtube channel banner 00:05:00
Youtube channel tags, thumbnails & custom thumbnails 00:08:00
Analyse Youtube keyword research 00:05:00
Youtube SEO techniques 00:07:00
What are Youtube cards & how does it work 00:06:00
How to optimise comments & reply them in bulk 00:03:00
How to grow your channel with competitor Analysis 00:07:00
How to manage multiple YouTube accounts 00:02:00
A simple yet powerful trick to increase your subscribers list 00:03:00
Youtube Paid Advertising 00:13:00
How to monetise your YouTube channel 00:02:00
Module 05: Google Adwords
What are Google Ads & how does it work 00:16:00
Account setup 00:04:00
Competitors analysis 00:08:00
Campaign types & how to select the right campaign 00:07:00
Bids & Budgets 00:08:00
How to target the right audience 00:07:00
Google Ads advance campaign settings 00:07:00
Choosing the right keywords 00:05:00
How to write ads that gets more clicks 00:06:00
Module 06: Google Analytics
How to install tracking code on your website 00:04:00
How to add filters & remove internal traffic 00:04:00
How to track paid campaigns 00:04:00
How to look and analyse different segment data 00:06:00
How to configure goals in google analysics 00:05:00
How to link google Adwords account 00:03:00
How to manage multiple analytics accounts 00:02:00
How to remove spam traffic 00:04:00
Module 07: Email Marketing
Email marketing tools set up ( Mailchimp and Gestresponse) 00:10:00
How to install signup or popup forms on the website 00:17:00
How to collect email address without a wbsite 00:05:00
How to create a ‘Hook’ to your signup forms 00:08:00
Discover the psychology behind acquiring more leads 00:09:00
Email marketing automation process 00:08:00
Email analytics 00:07:00
Module 08: Linkedln
How to increase your connections in no time 00:08:00
Secret of LinkedIn InMails 00:05:00
Discover the best ways to use Linkedin Groups 00:09:00
How to setup a company page on Linkedin 00:04:00
How to increase traffic to your website using Linkedin blog 00:07:00
Module 09: Twitter
Twitter Account setup 00:03:00
Knowing Twitter features 00:06:00
Following twitter accounts 00:03:00
Twitter profile optimisation 00:06:00
How to get Twitter followers 00:10:00
Posting first 5 tweets for engagement 00:05:00
Leveraging Hashtags to increase your tweets visibility 00:04:00
What are twitter polls & how do you use them 00:05:00
A powerful trick to acquire customers on twitter 00:03:00
How to get followers retweet your post 00:03:00
How to embed a twitter button to your website or post 00:02:00
Twitter analytics 00:04:00
Module 10: Facebook
Set your Facebook page 00:05:00
Facebook Icon, cover image & description 00:06:00
How to get your first page likes 00:08:00
Discover how to increase your page likes 00:02:00
How to manage multiple Facebook page 00:03:00
Facebook comments 00:05:00
Leveraging Facebook groups 00:05:00
Facebook Autoposting 00:04:00
Run a competition 00:06:00
Facebook Ads 00:04:00
How to get best out of Facebook 00:15:00
Facebook pixel & Re-marketing 00:04:00
Module 11: Instagram
How to setup a Instagram business profile 00:07:00
Set up Instagram bio & profile image 00:03:00
Leveraging Instagram accounts 00:06:00
A simple way to create free content on Instagram 00:05:00
Secret of hashtags on Instagram 00:04:00
Reposting Instagram App 00:04:00
How to get genuine Instagram followers 00:05:00
Discover how to grow your business through Instagram stories 00:05:00
How to get your posts reposted on Instgram by influncers 00:05:00
Module 12: Mobile App
A quick way to do App store marketing research 00:16:00
How to discover the estimate size of your market 00:08:00
Discover the best ways to promote your app 00:15:00
App installs via Facebook Ads 00:16:00
App installs via Google Ads 00:14:00
How to make money from your app 00:08:00
How to optimise your App store listing ? 00:14:00
Discover growth hacking techniques for App downloads 00:09:00
Techniques to get to the top of App store ranking 00:07:00
Assignment
Assignment – SEO and Digital Media Marketing Diploma Unlimited
Refer a Friend
Refer a Friend and Claim One Course for FREE 00:00:00

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