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SEO and Social Media Marketing

SEO and Social Media Marketing

10 STUDENTS ENROLLED

Introduction

SEO is one of the most cost-productive marketing tactics that deliver hundreds of targeted leads per day to your business.

On the contrary, many marketers believe that links to your website via social media accounts do have a significant impact on your rankings. In particular, social media profiles are often seen amongst the top results in search listings.

Description

This SEO and Social Media Marketing course is intended to intensify your knowledge of SEO and explain you the benefits of social media marketing. Learn to compose and implement effective marketing strategies, and receive a detailed overview of how the search engine operated efficiently. Moreover, you will discover marketing techniques by using different social media platforms and connect with your customers in the right place and at the right time.

Course design

The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace.

You are taught through a combination of

  • Video lessons
  • Online study materials
  • Mock exams
  • Multiple-choice assessment

How is the course assessed?

To successfully complete the course you must pass an automated, multiple-choice assessment. The assessment is delivered through our online learning platform. You will receive the results of your assessment immediately upon completion.

While I receive a certificate of completion?

Upon successful completion you will qualify for the UK and internationally-recognised professional qualification and you can choose to make your achievement formal by obtaining your PDF Certificate at a cost of £9 and Hardcopy Certificate for £15.

Why study this course

Whether you’re an existing practitioner or aspiring professional, this course will enhance your expertise and boost your CV with key skills and an accredited qualification attesting to your knowledge.

The SEO and Social Media Marketing is open to all, with no formal entry requirements. All you need is a passion for learning, a good understanding of the English language, numeracy and IT, and to be over the age of 16.

 

Course Curriculum

SEO Basics
What Is Search Engine Optimization? 01:00:00
Search Engines That Use SEO 01:00:00
Using SEO In Website Text 01:00:00
Using SEO For Google Ads 01:00:00
Using SEO For Article Marketing 01:00:00
Using SEO In Press Releases 00:30:00
Using Longtail Keywords 00:30:00
Using Google To Discover The Best Keywords 00:30:00
SEO For Video Ads 00:30:00
SEO In Photos 00:30:00
Blogging With SEO Marketing 01:00:00
Using A SEO Company 01:00:00
SEO Techniques
Introduction to SEO 00:30:00
Improve Engagement to Improve Rankings 01:00:00
Make Your Existing Pages Longer 00:30:00
Focus on YouTube SEO 00:30:00
Improve Site Speed 00:30:00
Focus on Topics Instead of Keywords 00:30:00
Build Backlinks 00:15:00
Reporting and Analytics 00:30:00
Technical Optimization 00:30:00
Local SEO and Listings 00:30:00
Guest posting 00:30:00
Effective Seo Tools 01:00:00
Google Adwords
Benefits of online advertising and AdWords 00:30:00
Choosing a campaign type 00:30:00
Measure your results 00:30:00
The Rise of Social Media
What is Social Media 00:18:00
The Growth of Social Media 00:10:00
Conducting Market Analysis 00:16:00
Auditing Social Media 00:26:00
Corporate Culture and Social Media 00:12:00
Social Media Goals vs. Business Goals 00:10:00
Types of Social Media Platforms 00:08:00
Creating the Social Media Policy
The Social Media Policy 00:40:00
Creative Commons 00:21:00
Brand Marketing 00:27:00
Keyword Selection 00:17:00
Content Marketing on Social Media 00:26:00
Content Development 00:23:00
Understanding the Popular Platforms 03:34:00
Launching Successful Campaigns
Traditional Website Advertising 00:37:00
Social Media Documentation and Schedules 00:29:00
Project Management Software 00:39:00
The Community Manager Role 00:26:00
Importance of Voice Consistency 00:30:00
Organizational Customer Servicen 00:28:00
Social Media Triage 00:14:00
Online versus Personal Interactions 00:26:00
Social Media Analytics 00:27:00
Goal Value 00:43:00
Mock Exam
Mock Exam – SEO and Social Media Marketing 00:20:00
Final Exam
Final Exam – SEO and Social Media Marketing 00:20:00
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