SEO and Social Media Marketing
SEO (Search Engine Optimization) improves website visibility on search engines, while Social Media Marketing uses platforms like Facebook, Instagram, and Twitter to engage audiences and drive traffic.
SEO and Social Media Marketing
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1 Year Access 
Level 3 - Diploma
46 Students -
1 day, 7 hours
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Overview
Stay one step ahead of your competitors with digital content and ad campaigns that really work. Whether you are a small business owner, aspiring marketing professional or freelance blogger, this SEO and Social Media Marketing course will teach you the techniques and tools to engage your audience and drive maximum traffic to your web pages.
We will show you the winning formula for turning clicks into conversions, by introducing best practices that every digital marketer should know. Learn how to optimise your content through keywords, analyse audience engagement, utilise link-building, and so much more.
By the end of this course, you’ll be able to navigate each social media platform with ease, making the most of their key features and tools. Not only that, but you will become an expert in monitoring web page performance, with step-by-step guidance on Google Analytics.
Enrol in this best-selling course today and watch your web page rankings increase in no time!
Learning Outcomes
- Fast track your career in digital marketing with an accredited, formal qualification
- Understand the importance and benefits of search engine optimisation
- Discover winning techniques & strategies to improve audience engagement
- Learn how to optimise web content with long and short tail keywords
- Know how to analyse web page performance and measure your results
- Understand how in-bound and out-bound link-building works and why it is important
- Create impactful ad campaigns and utilise online advertising tools effectively
- Learn how to conduct market analysis and how to prepare marketing audits
- Identify the main social media platforms and their unique features
- Deepen your knowledge of the social media landscape and its growth in recent years
Who is This Course for?
This course applies to the following:
- Anyone interested in a career in digital marketing
- Marketing professionals who wish to build their skillset & existing knowledge
- Freelance writers and bloggers who want to learn how to utilise SEO tools
- Small business owners who wish to understand online marketing trends
Career Path
A certificate in SEO and Social Media Marketing will equip you with the core skills required for the following roles:
- Digital Marketing Manager
- Digital Marketing Assistant
- SEO Copywriter
- Digital Content Writer
- Blogger
- PPC Executive
Course Curriculum
| SEO Basics | |||
| What Is Search Engine Optimization? | 01:00:00 | ||
| Search Engines That Use SEO | 01:00:00 | ||
| Using SEO In Website Text | 01:00:00 | ||
| Using SEO For Google Ads | 01:00:00 | ||
| Using SEO For Article Marketing | 01:00:00 | ||
| Using SEO In Press Releases | 00:30:00 | ||
| Using Longtail Keywords | 00:30:00 | ||
| Using Google To Discover The Best Keywords | 00:30:00 | ||
| SEO For Video Ads | 00:30:00 | ||
| SEO In Photos | 00:30:00 | ||
| Blogging With SEO Marketing | 01:00:00 | ||
| Using A SEO Company | 01:00:00 | ||
| SEO Techniques | |||
| Introduction to SEO | 00:30:00 | ||
| Improve Engagement to Improve Rankings | 01:00:00 | ||
| Make Your Existing Pages Longer | 00:30:00 | ||
| Focus on YouTube SEO | 00:30:00 | ||
| Improve Site Speed | 00:30:00 | ||
| Focus on Topics Instead of Keywords | 00:30:00 | ||
| Build Backlinks | 00:15:00 | ||
| Reporting and Analytics | 00:30:00 | ||
| Technical Optimization | 00:30:00 | ||
| Local SEO and Listings | 00:30:00 | ||
| Guest posting | 00:30:00 | ||
| Effective Seo Tools | 01:00:00 | ||
| Google Adwords | |||
| Benefits of online advertising and AdWords | 00:30:00 | ||
| Choosing a campaign type | 00:30:00 | ||
| Measure your results | 00:30:00 | ||
| The Rise of Social Media | |||
| What is Social Media | 00:18:00 | ||
| The Growth of Social Media | 00:10:00 | ||
| Conducting Market Analysis | 00:16:00 | ||
| Auditing Social Media | 00:26:00 | ||
| Corporate Culture and Social Media | 00:12:00 | ||
| Social Media Goals vs. Business Goals | 00:10:00 | ||
| Types of Social Media Platforms | 00:08:00 | ||
| Creating the Social Media Policy | |||
| The Social Media Policy | 00:40:00 | ||
| Creative Commons | 00:21:00 | ||
| Brand Marketing | 00:27:00 | ||
| Keyword Selection | 00:17:00 | ||
| Content Marketing on Social Media | 00:26:00 | ||
| Content Development | 00:23:00 | ||
| Understanding the Popular Platforms | 03:34:00 | ||
| Launching Successful Campaigns | |||
| Traditional Website Advertising | 00:37:00 | ||
| Social Media Documentation and Schedules | 00:29:00 | ||
| Project Management Software | 00:39:00 | ||
| The Community Manager Role | 00:26:00 | ||
| Importance of Voice Consistency | 00:30:00 | ||
| Organizational Customer Servicen | 00:28:00 | ||
| Social Media Triage | 00:14:00 | ||
| Online versus Personal Interactions | 00:26:00 | ||
| Social Media Analytics | 00:27:00 | ||
| Goal Value | 00:43:00 | ||
| Mock Exam | |||
| Mock Exam – SEO and Social Media Marketing | 00:20:00 | ||
| Final Exam | |||
| Final Exam – SEO and Social Media Marketing | 00:20:00 | ||
With a team of industry professionals producing and delivering our course content, you can be sure the skills and knowledge you learn are applicable to your career aspirations, whether that’s in management, administration or beyond.
