Develop skills to become an SEO (Search Engine Optimization) Specialist, mastering keyword research, on-page optimisation, technical SEO, and analytics to improve website visibility, rankings, traffic, and business growth sustainable success.
Save 88.47 % - OFFER ENDS SOON
Or
1 Year Access 
Intermediate
8 Students 
2 hours, 57 minutes 
Get access to 5000+ courses including this for only £49. Learn More.
The SEO (Search Engine Optimization) Specialist course is designed to build strong expertise in modern digital marketing practices. It covers keyword research, on-page SEO, off-page SEO, and technical SEO to improve search ranking on Google. Learners understand Google algorithms, content optimization, backlinks, and analytics for performance tracking and growth strategies.
Module-based curriculum starts with SEO Blueprint Introduction and progresses through Google SEO Ranking Factors. Students learn Keyword Research Foundations, On-Page SEO Foundations, and Off-Page SEO Foundations. The training focuses on link building, content optimization, and technical SEO implementation to strengthen search ranking and improve visibility in Google search results.
This SEO Specialist training equips learners with practical skills in analytics, keyword research, backlinks, and link building strategies. Graduates can execute on-page SEO and off-page SEO campaigns, optimize content, and adapt to Google algorithms updates. The program enhances technical SEO knowledge for improving search ranking and driving organic traffic growth.
After completing the SEO (Search Engine Optimization) Specialist course assessment, you will be eligible to receive a CPD-accredited certificate worth £9 from One Education to demonstrate your achievement.
The certificate is also available as a printed hard copy delivered by post for £15.
Quality Licence Scheme Endorsed Certificate
Learners also have the option to order a Quality Licence Scheme (QLS) Endorsed Certificate as additional proof of achievement. The QLS Endorsed Certificate can be delivered by post for £79, with an additional £10 postage charge for international students.
This course has been endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. This course is not regulated by Ofqual and is not an accredited qualification. Your training provider will be able to advise you on any further recognition, for example progression routes into further and/or higher education. For further information please visit the Learner FAQs on the Quality Licence Scheme website.
Why Study This SEO (Search Engine Optimization) Specialist course online? This course helps learners understand how search engines work and how websites can be optimised to improve visibility and ranking in search results. It covers keyword research, on-page and off-page SEO, and content optimisation strategies.
It also builds awareness of analytics, technical SEO, and performance tracking tools. Ideal for digital marketing and business roles, it supports career development and helps learners improve website traffic, online presence, and brand visibility.
The SEO (Search Engine Optimization) Specialist Course has a total study time of 2 hours, 57 minutes. Learners can complete the programme at a flexible, self-paced schedule, allowing them to build essential knowledge of SEO strategies, tools, and best practices in a way that fits comfortably around their availability and learning needs.
The SEO (Search Engine Optimization) Specialist course is suitable for learners interested in digital marketing, website growth, and online visibility strategies. No prior qualifications are required, though basic computer literacy is helpful. Participants need internet access and a device for online study. An interest in search engines, content optimisation, and online marketing performance is essential.
An SEO Specialist improves website visibility on search engines like Google by optimizing content, keywords, and technical performance to increase organic traffic.
It is suitable for beginners, digital marketers, business owners, freelancers, and anyone interested in online marketing and website growth.
You will learn keyword research, on-page and off-page SEO, technical SEO, content optimization, link building, and performance tracking tools.
No, it is designed for beginners, although basic computer and internet knowledge is helpful.
It helps websites rank higher in search results, attract more visitors, and improve online visibility and business growth.
| SEO Blueprint Introduction | |||
| SEO Blueprint Overview | 00:17:00 | ||
| Who This Course For ? | 00:03:00 | ||
| What is SEO ? | 00:02:00 | ||
| SEO vs Paid Ads | 00:04:00 | ||
| Google SEO Ranking Factors | |||
| Google SEO Ranking Algorithm | 00:06:00 | ||
| SEO Ranking Factor #1 | 00:06:00 | ||
| SEO Ranking Factor #2 | 00:03:00 | ||
| SEO Ranking Factor #3 | 00:03:00 | ||
| SEO Ranking Factor #4 | 00:03:00 | ||
| SEO Ranking Factor #5 | 00:01:00 | ||
| Keyword Research Foundations | |||
| Types of Search Intent | 00:02:00 | ||
| 3b Keyword Research | 00:13:00 | ||
| Competitor Analysis | 00:05:00 | ||
| On-Page SEO Foundations | |||
| Website Structure | 00:03:00 | ||
| On-Page SEO Optimization | 00:04:00 | ||
| Advanced On-Page SEO Optimization | 00:17:00 | ||
| Page Title and URL Optimization | 00:06:00 | ||
| Where To Get High-Quality Content | 00:02:00 | ||
| Off- Page SEO Foundations | |||
| Brand Building Foundation Links | 00:03:00 | ||
| Where To Get High-Quality Links Part 1 | 00:04:00 | ||
| Where To Get High-Quality Links Part 2 | 00:02:00 | ||
| Private Blog Networks (PBN’s) | 00:01:00 | ||
| National SEO vs Local SEO | |||
| How To Rank a National SEO Website | 00:04:00 | ||
| How To Rank a Local SEO Website | 00:43:00 | ||
| How To Rank on Google Maps | 00:03:00 | ||
| E-commerce and Shopify SEO | 00:15:00 | ||
| Shopify Store SEO Case Study | 00:02:00 | ||
Take All courses for £49