Master social media and advertising with practical strategies for content creation, paid campaigns, audience targeting, and brand growth—ideal for beginners and professionals aiming to boost digital marketing performance.
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1 Year Access 
Intermediate
536 Students 
8 hours, 59 minutes 
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This social media and advertising course explores Meta Facebook Instagram, Google Ads and LinkedIn Marketing Solutions, building practical skills for planning campaigns, targeting audiences and managing platforms using digital strategies.
Learners study Twitter X, TikTok for Business, Snapchat Ads, Pinterest Business and YouTube Advertising, understanding content creation, audience engagement and performance tracking across fast-moving social platforms and paid advertising channels.
The curriculum covers Facebook, Pinterest, LinkedIn, YouTube Channels and Google+ advertising networking, while tools like Hootsuite and Buffer support scheduling, analytics, quality control and brand communication across multiple marketing channels.
Learners can complete a mock exam to practice and assess their understanding before taking the final exam. The final multiple-choice exam is automatically marked, and learners must achieve at least 60% to pass. Successful learners receive a CPD-certified certificate.
After completing the Social Media and Advertising assessments, learners qualify for a CPD QS accredited certificate from One Education.
The certificate is available in two formats: a PDF version for £9 or a printed hard copy delivered by post for £15.
Digital platforms now play a central role in how organisations attract audiences, build trust, and drive sales. Businesses across all sectors rely on effective social media and advertising strategies to stay competitive in an increasingly crowded online marketplace.
Studying Social Media and Advertising strengthens practical marketing knowledge, sharpens creative and analytical skills, and improves confidence in planning data-driven campaigns. Achieving CPD certification demonstrates professional commitment, enhances credibility, and supports career progression within marketing, communications, and digital media roles.
The Social Media and Advertising Course includes a total learning time of 8 hours and 59 minutes. The programme is structured to be completed over a short study period, allowing learners to progress steadily through the content and finish within a timeframe that aligns with their personal schedule and study commitment.
The Social Media and Advertising course has straightforward entry requirements. Learners only need a basic understanding of digital platforms, marketing concepts, and an interest in online promotion. The course is delivered entirely online and can be accessed using any internet-enabled device, allowing participants to learn from home with complete convenience and flexibility.
Social media advertising is the use of paid promotional content on social platforms to reach targeted audiences, increase visibility, and drive specific actions such as clicks, leads, or sales.
Organic social media focuses on unpaid posts and engagement, while social media advertising uses paid campaigns to reach a wider, more targeted audience with measurable results.
The best platform depends on your audience and goals. Facebook and Instagram work well for visual content, LinkedIn suits professional audiences, and TikTok is effective for short-form, engaging videos.
Costs vary based on platform, audience targeting, competition, and campaign objectives. Advertisers typically control spending through daily or lifetime budgets.
Yes, social media advertising is highly scalable, making it suitable for small businesses with limited budgets to reach specific audiences effectively.
Advertisers can target users based on demographics, interests, behaviours, location, device usage, and previous interactions with a brand.
| Social Media and Advertising | |||
| What is Pinterest? | 00:18:00 | ||
| How to Create an Account | 00:05:00 | ||
| Putting a Pinterest Browser Button for Convenience | 00:04:00 | ||
| Connecting to Social Networks | 00:14:00 | ||
| Verifying Your Web Site | 00:03:00 | ||
| Setting Up Initial Business Account Profile | 00:06:00 | ||
| Creating Boards | 00:17:00 | ||
| Pinning Items That Interest You | 00:06:00 | ||
| Using Pins | 00:12:00 | ||
| Widgets | 00:17:00 | ||
| Exploring Types of Widgets | 00:07:00 | ||
| Adding a Pin It Widget to Your Site | 00:04:00 | ||
| How Facebook Works | 00:30:00 | ||
| Setting up Facebook Business Page | 00:08:00 | ||
| Adding Background Graphics and Uploading Pictures | 00:14:00 | ||
| Page Settings | 00:07:00 | ||
| Using Basic Facebook Controls | 00:04:00 | ||
| Posts that Engage Your Fans | 00:18:00 | ||
| Business Overview and Page Info | 00:04:00 | ||
| Invite Friends to Your Facebook Page | 00:04:00 | ||
| Call To Action Button | 00:02:00 | ||
| Viewing Your Notifications | 00:02:00 | ||
| Facebook Promotions | 00:14:00 | ||
| Managing Your Facebook | 00:09:00 | ||
| What You Need to Start with Twitter | 00:15:00 | ||
| How to Create Twitter Profile | 00:09:00 | ||
| How to Update Your Profile | 00:05:00 | ||
| Building Your Twitter Network | 00:09:00 | ||
| How and When to Tweet | 00:08:00 | ||
| Twitter Analytics | 00:03:00 | ||
| Google+ Advertising and Networking | |||
| Offerings from Google | 00:10:00 | ||
| How to Create an Account | 00:04:00 | ||
| Privacy Settings | 00:10:00 | ||
| Adding Friends | 00:02:00 | ||
| Using Google+ | 00:11:00 | ||
| Posts | 00:01:00 | ||
| Creating an Ad With Google | 00:08:00 | ||
| Google Analytics | 00:07:00 | ||
| Google Analytics | 00:04:00 | ||
| Diagnose Landing Pages | 00:03:00 | ||
| The Potential of LinkedIn’s Network | 00:16:00 | ||
| Creating a LinkedIn Account | 00:11:00 | ||
| Enhancing Careers with LinkedIn | 00:10:00 | ||
| Finding a Job with LinkedIn Job Boards | 00:05:00 | ||
| Be Identifiable | 00:09:00 | ||
| Connecting with Others | 00:17:00 | ||
| Creating a Post | 00:02:00 | ||
| Mining Your Contacts Networks | 00:03:00 | ||
| Staying in Touch with Your Connections | 00:13:00 | ||
| Creating a Linked Company Page | 00:04:00 | ||
| YouTube Channels | |||
| Skills Needed for Interesting Video | 00:14:00 | ||
| Skills Needed for Interesting Video: The Story | 00:06:00 | ||
| Skills Needed for Interesting Video: The Story (Cont.) | 00:02:00 | ||
| Skills Needed for Interesting Video Planning | 00:08:00 | ||
| How to Manage Your YouTube Account | 00:10:00 | ||
| How to Create Your YouTube Account | 00:07:00 | ||
| How to Create a YouTube Channel | 00:04:00 | ||
| Browsing YouTube Channels | 00:02:00 | ||
| Video Manager | 00:04:00 | ||
| Creator Studio | 00:06:00 | ||
| Create Video | 00:08:00 | ||
| Mock Exam | |||
| Mock Exam- Social Media and Advertising | 00:20:00 | ||
| Final Exam | |||
| Final Exam- Social Media and Advertising | 00:20:00 | ||
| Certificate and Transcript | |||
| We Appreciate Your Feedback | 00:00:00 | ||
| Collect your Certificate and Transcript | 00:00:00 | ||
| Order your Accredited Certificate directly from CPDQS | 00:00:00 | ||
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