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Overview

To grow a business successfully online, knowing how to utilise social media and its tools effectively is the key to mastering digital marketing. In this Social Media & Digital Marketing Training course, you will learn fundamental social media techniques to equip you with the skills to create a winning social media strategy for your business. It covers content creation and the dos and don’ts of successful marketing, focusing on five leading platforms: Facebook, Twitter, Instagram, Pinterest and YouTube.

You will learn how to set up your social media accounts, track and monitor audience engagement, communicate with your followers effectively and optimise your content through keywords, images and links. By the end of the course, you will have an excellent understanding of the secrets to successfully marketing a product or service online, equipped with the most in-demand skills to fast track your career.

Highlights of the Social Media & Digital Marketing Training :

  • Create a winning social media strategy that will drive traffic and build a steady stream of followers
  • Discover expert strategies for marketing on Facebook, Twitter, Instagram & Pinterest
  • Know how to set up a YouTube channel and create engaging promotional videos
  • Understand the dos and don’ts of successful social media marketing
  • Learn how to optimise your social media content through keywords, images and links
  • Successfully set up a business account on different social media platforms
  • Master a range of digital marketing techniques and skills to fast track your career 
  • Know how to analyse audience engagement and website performance through social media tools

Course Design

The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace.

You are taught through a combination of

  • Video lessons
  • Online study materials

Who is this Course for?

This course is an introductory course for small business owners and aspiring professionals looking to gain the most in-demand skills and up-to-date knowledge to fast track their career in the field of digital marketing. To provide you with ease of access, this course is designed for both part-time and full-time students. You can become accredited in just 20/30 hours, with the freedom to study at your own pace.

How is the course assessed?

To successfully complete the course you must pass an automated, multiple-choice assessment. The assessment is delivered through our online learning platform. You will receive the results of your assessment immediately upon completion.

Will I receive a certificate of completion?

Upon successful completion, you will qualify for the UK and internationally-recognised certificate and you can choose to make your achievement formal by obtaining your PDF Certificate at a cost of £9 and Hardcopy Certificate for £15.

Requirements

The Social Media & Digital Marketing Training is open to all, with no formal entry requirements. All you need is a passion for learning, a good understanding of the English language, numeracy and IT, and to be over the age of 16.

Career Path

Once you have successfully completed the course, you will be equipped with a range of skills required to successfully market on social media and build a large base of loyal followers. You will be able to utilise leading platforms’ tools and features to grow your business online, communicate and engage with your target audience effectively. Careers in digital marketing include:

  • Social Media Manager
  • Social Media Coordinator

Course Curriculum

Introduction
Promo Video 00:01:00
Who is Elise Quevedo? 00:02:00
Who Is the Course For? 00:01:00
Understanding Social Media
It’s a New Social Media Revolution! 00:02:00
Social Network Roles 00:02:00
The Essence of Social Media
Introduction 00:05:00
Selling an Experience 00:02:00
FACEBOOK: Dos and Don’ts 00:02:00
PINTEREST: Dos and Don’ts 00:03:00
INSTAGRAM: Dos and Don’ts 00:03:00
TWITTER and Maximising Social Media Profiles 00:02:00
YOUTUBE: Dos and Don’ts 00:01:00
Optimising for Success
Introduction 00:05:00
The Golden Rules 00:06:00
There Is Magic After All 00:02:00
Benefits for Business 00:04:00
Key Steps to Social Media Dominance
Introduction 00:05:00
Did You Get It? 00:02:00
Bonus Lecture: Digital Trends for 2018 00:02:00
Final Note and Thank You 00:02:00

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