Social media platforms such as Facebook, Twitter and LinkedIn are becoming an essential part of any business’s digital marketing strategy. With this complete Social Media for Business online training course, you can learn how to build a following, harness SEO and promote yourself online. Through accessible, informative video tutorials, you will gain a comprehensive knowledge of creating accounts, optimising and uploading images, creating and sharing video and audio and the best practices for promoting and sharing content through social media.
The Social Media for Business online training course is essential for today’s digital marketing professional. Broken down into manageable modules that cover each platform in length, you will discover how to add a Pinterest widget to your site, start a Facebook business account, access the advertising potential of Twitter, use AdWord and analytics with Google+, network through LinkedIn and build a popular YouTube channel. By taking this course, you will be able to boost your employment prospects in the field of marketing.
The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace.
You are taught through a combination of
- Video lessons
- Online study materials
- Mock exams
- Multiple-choice assessment
Certificate of Achievement
Endorsed Certificate of Achievement from the Quality Licence Scheme
After successfully completing the course, learners will be able to order an endorsed certificate as proof of their new achievement. Endorsed certificates can be ordered and get delivered to your home by post for only £109. There is an additional £10 postage charge for international students.
CPD Certification from One Education
After successfully completing the MCQ assessment of this course, you will qualify for the CPD Certificate from One Education, as proof of your continued professional development. Certification is available in PDF format, at the cost of £9, or a hard copy can be sent to you via post, at the cost of £15.
This course has been endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. This course is not regulated by Ofqual and is not an accredited qualification. Your training provider will be able to advise you on any further recognition, for example progression routes into further and/or higher education. For further information please visit the Learner FAQs on the Quality Licence Scheme website.
Method of Assessment
To assess your learning, you have to participate in an automated multiple choice question exam. You have to score at least 60% to pass the exam and to qualify for Quality Licence Scheme endorsed and CPD accredited certificates. After passing the exam, you will be able to apply for a certificate.
In addition, to enhance the depth of your knowledge regarding the course and further assess your learning, you are advised to complete the assignment questions provided at the end of the course, which you can complete anytime you wish. After submitting the assignment, our expert tutor will assess your assignment and will give you feedback on your performance.
Why study this course
Whether you’re an existing practitioner or aspiring professional, this course will enhance your expertise and boost your CV with key skills attesting to your knowledge.
The Social Media for Business is open to all, with no formal entry requirements. All you need is a passion for learning, a good understanding of the English language, numeracy and IT, and to be over the age of 16.
|What is Pinterest?||00:18:00|
|How to Create an Account||00:05:00|
|Putting a Pinterest Browser Button for Convenience||00:04:00|
|Connecting to Social Networks||00:14:00|
|Verifying Your Web Site||00:03:00|
|Setting Up Initial Business Account Profile||00:06:00|
|Pinning Items That Interest You||00:06:00|
|Exploring Types of Widgets||00:07:00|
|Adding a Pin It Widget to Your Site||00:04:00|
|How Facebook Works||00:30:00|
|Setting up Facebook Business Page||00:08:00|
|Adding Background Graphics and Uploading Pictures||00:14:00|
|Using Basic Facebook Controls||00:04:00|
|Posts that Engage Your Fans||00:18:00|
|Business Overview and Page Info||00:04:00|
|Invite Friends to Your Facebook Page||00:04:00|
|Call To Action Button||00:02:00|
|Viewing Your Notifications||00:02:00|
|Managing Your Facebook||00:09:00|
|What You Need to Start with Twitter||00:15:00|
|How to Create Twitter Profile||00:09:00|
|How to Update Your Profile||00:05:00|
|Building Your Twitter Network||00:09:00|
|How and When to Tweet||00:08:00|
|Google+ Advertising and Networking|
|Offerings from Google||00:10:00|
|How to Create an Account||00:04:00|
|Creating an Ad With Google||00:08:00|
|Diagnose Landing Pages||00:03:00|
|The Potential of LinkedIn’s Network||00:16:00|
|Creating a LinkedIn Account||00:11:00|
|Enhancing Careers with LinkedIn||00:10:00|
|Finding a Job with LinkedIn Job Boards||00:05:00|
|Connecting with Others||00:17:00|
|Creating a Post||00:02:00|
|Mining Your Contacts Networks||00:03:00|
|Staying in Touch with Your Connections||00:13:00|
|Creating a Linked Company Page||00:04:00|
|Skills Needed for Interesting Video||00:14:00|
|Skills Needed for Interesting Video: The Story||00:06:00|
|Skills Needed for Interesting Video: The Story (Cont.)||00:02:00|
|Skills Needed for Interesting Video Planning||00:08:00|
|How to Manage Your YouTube Account||00:10:00|
|How to Create Your YouTube Account||00:07:00|
|How to Create a YouTube Channel||00:04:00|
|Browsing YouTube Channels||00:02:00|
|Mock Exam- Social Media for Business||00:20:00|
|Final Exam- Social Media for Business||00:20:00|
|Assignment – Social Media for Business||2 weeks, 4 days|
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