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Social Media for Business

Social Media for Business

106 STUDENTS ENROLLED

Introduction

Social media platforms such as Facebook, Twitter and Pinterest are becoming an essential part of any business’s digital marketing strategy. Learn how to build a following, harness SEO and promote yourself online with this complete Social Media for Business online training course. Through accessible, informative video tutorials, you will gain a comprehensive knowledge of creating accounts, optimising and uploading images, video and audio, and best practice for promoting and sharing content through social media.

Course Description

The Social Media for Business online training course is an essential qualification for today’s digital marketing professional. Broken down into manageable modules that cover each platform in term, you will found out how to add a Pinterest widget to your site, starting a Facebook business account, accessing the advertising potential of Twitter, using AdWord and analytics with Google+, networking through LinkedIn, and building a popular YouTube channel.

Course design

The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace.

You are taught through a combination of

  • Video lessons
  • Online study materials
  • Mock exams
  • Multiple-choice assessment

How is the course assessed?

To successfully complete the course you must pass an automated, multiple-choice assessment. The assessment is delivered through our online learning platform. You will receive the results of your assessment immediately upon completion.

While I receive a certificate of completion?

Upon successful completion you will qualify for the UK and internationally-recognised professional qualification and you can choose to make your achievement formal by obtaining your PDF Certificate at a cost of £9 and Hardcopy Certificate for £15.

Why study this course

Whether you’re an existing practitioner or aspiring professional, this course will enhance your expertise and boost your CV with key skills and an accredited qualification attesting to your knowledge.

The Social Media for Business is open to all, with no formal entry requirements. All you need is a passion for learning, a good understanding of the English language, numeracy and IT, and to be over the age of 16.

 

Course Curriculum

Pinterest
What is Pinterest? 00:18:00
How to Create an Account 00:05:00
Putting a Pinterest Browser Button for Convenience 00:04:00
Connecting to Social Networks 00:14:00
Verifying Your Web Site 00:03:00
Setting Up Initial Business Account Profile 00:06:00
Creating Boards 00:17:00
Pinning Items That Interest You 00:06:00
Using Pins 00:12:00
Widgets 00:17:00
Exploring Types of Widgets 00:07:00
Adding a Pin It Widget to Your Site 00:04:00
Facebook
How Facebook Works 00:30:00
Setting up Facebook Business Page 00:08:00
Adding Background Graphics and Uploading Pictures 00:14:00
Page Settings 00:07:00
Using Basic Facebook Controls 00:04:00
Posts that Engage Your Fans 00:18:00
Business Overview and Page Info 00:04:00
Invite Friends to Your Facebook Page 00:04:00
Call To Action Button 00:02:00
Viewing Your Notifications 00:02:00
Facebook Promotions 00:14:00
Managing Your Facebook 00:09:00
Twitter
What You Need to Start with Twitter 00:15:00
How to Create Twitter Profile 00:09:00
How to Update Your Profile 00:05:00
Building Your Twitter Network 00:09:00
How and When to Tweet 00:08:00
Twitter Analytics 00:03:00
Google+ Advertising and Networking
Offerings from Google 00:10:00
How to Create an Account 00:04:00
Privacy Settings 00:10:00
Adding Friends 00:02:00
Using Google+ 00:11:00
Posts 00:01:00
Creating an Ad With Google 00:08:00
Google Analytics 00:07:00
Google Analytics 00:04:00
Diagnose Landing Pages 00:03:00
LinkedIn
The Potential of LinkedIn’s Network 00:16:00
Creating a LinkedIn Account 00:11:00
Enhancing Careers with LinkedIn 00:10:00
Finding a Job with LinkedIn Job Boards 00:05:00
Be Identifiable 00:09:00
Connecting with Others 00:17:00
Creating a Post 00:02:00
Mining Your Contacts Networks 00:03:00
Staying in Touch with Your Connections 00:13:00
Creating a Linked Company Page 00:04:00
YouTube Channels
Skills Needed for Interesting Video 00:14:00
Skills Needed for Interesting Video: The Story 00:06:00
Skills Needed for Interesting Video: The Story (Cont.) 00:02:00
Skills Needed for Interesting Video Planning 00:08:00
How to Manage Your YouTube Account 00:10:00
How to Create Your YouTube Account 00:07:00
How to Create a YouTube Channel 00:04:00
Browsing YouTube Channels 00:02:00
Video Manager 00:04:00
Creator Studio 00:06:00
Create Video 00:08:00
Mock Exam
Mock Exam- Social Media for Business 00:20:00
Final Exam
Final Exam- Social Media for Business 00:20:00
Refer a Friend
Refer a Friend and Claim One Course for FREE 00:00:00

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