Social media for business helps companies connect with audiences, build trust, promote products, and grow revenue using targeted content, consistent branding, and data-driven marketing strategies.
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Level 5
279 Students 
2 weeks, 4 days 
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This social media for business course combines crisis communication training with strategic platform use. Learners build confidence managing Facebook, Instagram, LinkedIn and X, while strengthening crisis communications skills for real business challenges.
The course explores planning, effective messaging and crisis media response across TikTok, YouTube and WhatsApp Business. Ideal for learners seeking a crisis communication course online with certificate and practical social media training.
Learners develop crisis comms training expertise, workforce resilience and post-crisis communication skills. Covering certification cost awareness and quality practice, this online business social media course supports confident decision-making during reputational challenges.
A multiple-choice exam tests understanding at the end of each module, with automatic results provided through the system. A minimum score of 60% is required to pass.
learners are encouraged to complete a practical assignment focused on applying social media strategies to a business scenario. This assignment is reviewed by a tutor, providing personalised feedback to support skill development and real-world application.
After completing the Social Media for Business Course assessments, learners qualify for a CPD QS accredited certificate from One Education.
The certificate is available in two formats: a PDF version for £9 or a printed hard copy delivered by post for £15.
Quality Licence Scheme Endorsed Certificate
Learners also have the option to order a Quality Licence Scheme (QLS) Endorsed Certificate as additional proof of achievement. The QLS Endorsed Certificate can be delivered by post for £109, with an additional £10 postage charge for international students.
This course has been endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. This course is not regulated by Ofqual and is not an accredited qualification. Your training provider will be able to advise you on any further recognition, for example progression routes into further and/or higher education. For further information please visit the Learner FAQs on the Quality Licence Scheme website.
Social media plays a critical role in how modern businesses attract customers, build brand trust, and drive sales. Organisations increasingly seek professionals who understand how to use social platforms strategically to support business growth and engagement.
Studying Social Media for Business develops practical knowledge of content planning, audience targeting, analytics, and campaign optimisation. It strengthens digital marketing capability, supports career progression, and demonstrates up-to-date expertise through CPD certification, helping learners add measurable value to any business or professional role.
The Social Media for Business Course is designed to be completed over 2 weeks and 4 days. The flexible online structure allows learners to progress at a comfortable pace, fitting study around professional and personal commitments while steadily building practical business-focused social media skills.
The Social Media for Business course requirements are straightforward and accessible. Learners should have a general interest in digital marketing, business growth, and online communication, along with a willingness to explore social media platforms in a professional context. The course is delivered fully online and can be accessed from any internet-enabled device, allowing learners to study flexibly at their own pace from any location. Basic English, numeracy, and IT skills are recommended to support effective learning and engagement.
A Social Media for Business course teaches how to use platforms like Facebook, Instagram, LinkedIn, and X to promote brands, engage audiences, and drive business growth.
Yes. The course is designed for beginners as well as business owners and professionals with no prior social media marketing experience.
You will learn content planning, audience targeting, brand communication, crisis communication basics, performance tracking, and effective platform-specific strategies.
Yes. The course focuses on practical strategies that are highly relevant for small businesses, startups, freelancers, and entrepreneurs.
Yes. The course is fully online, allowing learners to study at their own pace from any internet-enabled device.
Yes. The course covers planning, managing, and executing structured social media strategies aligned with business goals.
| What is Pinterest? | 00:18:00 | ||
| How to Create an Account | 00:05:00 | ||
| Putting a Pinterest Browser Button for Convenience | 00:04:00 | ||
| Connecting to Social Networks | 00:14:00 | ||
| Verifying Your Web Site | 00:03:00 | ||
| Setting Up Initial Business Account Profile | 00:06:00 | ||
| Creating Boards | 00:17:00 | ||
| Pinning Items That Interest You | 00:06:00 | ||
| Using Pins | 00:12:00 | ||
| Widgets | 00:17:00 | ||
| Exploring Types of Widgets | 00:07:00 | ||
| Adding a Pin It Widget to Your Site | 00:04:00 | ||
| How Facebook Works | 00:30:00 | ||
| Setting up Facebook Business Page | 00:08:00 | ||
| Adding Background Graphics and Uploading Pictures | 00:14:00 | ||
| Page Settings | 00:07:00 | ||
| Using Basic Facebook Controls | 00:04:00 | ||
| Posts that Engage Your Fans | 00:18:00 | ||
| Business Overview and Page Info | 00:04:00 | ||
| Invite Friends to Your Facebook Page | 00:04:00 | ||
| Call To Action Button | 00:02:00 | ||
| Viewing Your Notifications | 00:02:00 | ||
| Facebook Promotions | 00:14:00 | ||
| Managing Your Facebook | 00:09:00 | ||
| What You Need to Start with Twitter | 00:15:00 | ||
| How to Create Twitter Profile | 00:09:00 | ||
| How to Update Your Profile | 00:05:00 | ||
| Building Your Twitter Network | 00:09:00 | ||
| How and When to Tweet | 00:08:00 | ||
| Twitter Analytics | 00:03:00 | ||
| Google+ Advertising and Networking | |||
| Offerings from Google | 00:10:00 | ||
| How to Create an Account | 00:04:00 | ||
| Privacy Settings | 00:10:00 | ||
| Adding Friends | 00:02:00 | ||
| Using Google+ | 00:11:00 | ||
| Posts | 00:01:00 | ||
| Creating an Ad With Google | 00:08:00 | ||
| Google Analytics | 00:07:00 | ||
| Google Analytics | 00:04:00 | ||
| Diagnose Landing Pages | 00:03:00 | ||
| The Potential of LinkedIn’s Network | 00:16:00 | ||
| Creating a LinkedIn Account | 00:11:00 | ||
| Enhancing Careers with LinkedIn | 00:10:00 | ||
| Finding a Job with LinkedIn Job Boards | 00:05:00 | ||
| Be Identifiable | 00:09:00 | ||
| Connecting with Others | 00:17:00 | ||
| Creating a Post | 00:02:00 | ||
| Mining Your Contacts Networks | 00:03:00 | ||
| Staying in Touch with Your Connections | 00:13:00 | ||
| Creating a Linked Company Page | 00:04:00 | ||
| YouTube Channels | |||
| Skills Needed for Interesting Video | 00:14:00 | ||
| Skills Needed for Interesting Video: The Story | 00:06:00 | ||
| Skills Needed for Interesting Video: The Story (Cont.) | 00:02:00 | ||
| Skills Needed for Interesting Video Planning | 00:08:00 | ||
| How to Manage Your YouTube Account | 00:10:00 | ||
| How to Create Your YouTube Account | 00:07:00 | ||
| How to Create a YouTube Channel | 00:04:00 | ||
| Browsing YouTube Channels | 00:02:00 | ||
| Video Manager | 00:04:00 | ||
| Creator Studio | 00:06:00 | ||
| Create Video | 00:08:00 | ||
| Mock Exam | |||
| Mock Exam- Social Media for Business | 00:20:00 | ||
| Final Exam | |||
| Final Exam- Social Media for Business | 00:20:00 | ||
| Assignment | |||
| Assignment – Social Media for Business | 2 weeks, 4 days | ||
With a team of industry professionals producing and delivering our course content, you can be sure the skills and knowledge you learn are applicable to your career aspirations, whether that’s in management, administration or beyond.
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