Social Media Manager Course
Learn how to connect with customers through social media and improve your audience reach with the Social Media Manager Course.
In this course you will learn; planning, execution and reporting of social media marketing campaigns, along with understanding the different types of social media channels, and how they contribute to the marketing mix. You will also learn how social media contributes to SEO.
The Social Media Manager Course covers; everything from research and strategy of social media campaigns through to execution and reporting to business stakeholders.
- Learn how to conduct social media audits and analysis
- Discover research techniques for audience profiling
- Learn how to set the right goals and channels for your social media marketing campaign
- Build knowledge in integrated campaigns and how social interacts with other marketing
- Improve your knowledge in planning and execution
- Learn how to launch successful campaigns
- Improve your measurement and reporting skills
- Learn about the social media strategists career.
The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace.
You are taught through a combination of
- Video lessons
- Online study materials
- Mock exams
- Multiple-choice assessment
How is the course assessed?
To successfully complete the course you must pass an automated, multiple-choice assessment. The assessment is delivered through our online learning platform. You will receive the results of your assessment immediately upon completion.
Will I receive a certificate of completion?
Upon successful completion, you will qualify for the UK and internationally-recognized professional qualification and you can choose to make your achievement formal by obtaining your PDF Certificate at a cost of £9 and Hardcopy Certificate for £15.
Why study this course
Whether you’re an existing practitioner or aspiring professional, this course will enhance your expertise and boost your CV with key skills and an accredited qualification attesting to your knowledge.
The Social Media Manager Course is open to all, with no formal entry requirements. All you need is a passion for learning, a good understanding of the English language, numeracy and IT, and to be over the age of 16.
|The Rise of Social Media|
|What is Social Media||00:18:00|
|The Growth of Social Media||00:10:00|
|Conducting Market Analysis|
|Conducting Market Analysis||00:16:00|
|Auditing Social Media|
|Auditing Social Media||00:26:00|
|Setting Goals and Selecting Platforms|
|Corporate Culture and Social Media||00:12:00|
|Social Media Goals vs. Business Goals||00:10:00|
|Types of Social Media Platforms||00:08:00|
|Creating the Social Media Policy|
|The Social Media Policy||00:40:00|
|Integrating Marketing Strategies|
|Developing Effective Content|
|Content Marketing on Social Media||00:26:00|
|Understanding the Popular Platforms|
|Understanding the Popular Platforms||03:34:00|
|Launching Successful Campaigns|
|Traditional Website Advertising||00:37:00|
|Social Media Documentation and Schedules||00:29:00|
|Project Management Software||00:39:00|
|Managing the Community|
|The Community Manager Role||00:26:00|
|Importance of Voice Consistency||00:30:00|
|Providing Customer Service|
|Organizational Customer Servicen||00:28:00|
|Social Media Triage||00:14:00|
|Online versus Personal Interactions||00:26:00|
|Measuring, Analyzing and Reporting|
|Social Media Analytics||00:27:00|
|The Social Media Strategist Career|
|The Social Media Strategist Career||00:21:00|
|Mock Exam – Social Media Manager Course||00:20:00|
|Final Exam – Social Media Manager Course||00:20:00|
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