Course Overview
Want to know the secrets to successful social media campaigns? Then this Social Media Manager course is perfect for you. Nowadays, anyone who has a product or service to promote must be able to navigate the world of social media if they want to stay ahead of their competitors. Knowing how to use leading platforms such as Facebook, Twitter, Instagram and Pinterest is essential for any business to survive in today’s digital world.
With this step-by-step training course, you will learn how to create winning posts on social media that incorporate all the right keywords and instantly engage your target audience. You will also be guided on how to measure website performance through key analytical tools, conduct market analysis and perform social media audits to review your business’s metrics.
What’s more, you’ll gain valuable brand marketing and communications skills along the way, which will enhance your career prospects and earning potential in any marketing role. You will have the expertise to create powerful social media campaigns and strategies that will grow your audience online in no time, directing traffic straight to your web pages, which in turn drives sales!
Enrol in this complete Social Media Manager course today and start growing your business online!
Learning Outcomes:
- Develop a winning social media marketing strategy for your blog, website or business
- Create powerful social media campaigns that drive traffic and engagement
- Post content that speaks to your audience and utilises keywords effectively
- Understand the growth and importance of social media in today’s modern world
- Deepen your understanding of brand marketing and communications
- Know how to measure website performance through social media analytics
- Learn how to conduct market analysis and perform a social media audit
- Gain the core skills and credentials to establish a successful career in marketing
- Fully familiarise with the different types of social media platforms and their uses
- Have an excellent understanding of the social media landscape and current trends
Who is this Course for
This Social Media Manager course is suitable for the following:
- Aspiring professionals looking to establish a career in marketing
- Website owners, bloggers and small-medium size business owners
- Anyone looking for an accredited social media training qualfiication
- Anyone looking to take their career or knowledge on this topic to the next level
Career Path
Once you have successfully completed each module of the course, you will have the skills, credentials and knowledge to explore a wide range of professions in marketing, including the following careers:
- Social Media Manager
- Social Media Executive
- Social Media Coordinator
- Marketing Manager
- Copywriter
- Blogger
Course Curriculum
The Rise of Social Media | |||
What is Social Media | 00:18:00 | ||
The Growth of Social Media | 00:10:00 | ||
Conducting Market Analysis | |||
Conducting Market Analysis | 00:16:00 | ||
Auditing Social Media | |||
Auditing Social Media | 00:26:00 | ||
Setting Goals and Selecting Platforms | |||
Corporate Culture and Social Media | 00:12:00 | ||
Social Media Goals vs. Business Goals | 00:10:00 | ||
Types of Social Media Platforms | 00:08:00 | ||
Creating the Social Media Policy | |||
The Social Media Policy | 00:40:00 | ||
Creative Commons | 00:21:00 | ||
Integrating Marketing Strategies | |||
Brand Marketing | 00:27:00 | ||
Keyword Selection | 00:17:00 | ||
Developing Effective Content | |||
Content Marketing on Social Media | 00:26:00 | ||
Content Development | 00:23:00 | ||
Understanding the Popular Platforms | |||
Understanding the Popular Platforms | 03:34:00 | ||
Launching Successful Campaigns | |||
Traditional Website Advertising | 00:37:00 | ||
Social Media Documentation and Schedules | 00:29:00 | ||
Project Management Software | 00:39:00 | ||
Managing the Community | |||
The Community Manager Role | 00:26:00 | ||
Importance of Voice Consistency | 00:30:00 | ||
Providing Customer Service | |||
Organizational Customer Servicen | 00:28:00 | ||
Social Media Triage | 00:14:00 | ||
Online versus Personal Interactions | 00:26:00 | ||
Measuring, Analyzing and Reporting | |||
Social Media Analytics | 00:27:00 | ||
Goal Value | 00:43:00 | ||
The Social Media Strategist Career | |||
The Social Media Strategist Career | 00:21:00 | ||
Mock Exam | |||
Mock Exam – Social Media Manager Course | 00:20:00 | ||
Final Exam | |||
Final Exam – Social Media Manager Course | 00:20:00 |
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