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Social Media Manager Course

Social Media Manager Course

7 STUDENTS ENROLLED

Overview

Learn how to connect with customers through social media and improve your audience reach with the Social Media Manager Course.

In this course you will learn; planning, execution and reporting of social media marketing campaigns, along with understanding the different types of social media channels, and how they contribute to the marketing mix. You will also learn how social media contributes to SEO.

The Social Media Manager Course covers; everything from research and strategy of social media campaigns through to execution and reporting to business stakeholders.

Highlights  of  The Social Media Manager Course:

  • Learn how to conduct social media audits and analysis
  • Discover research techniques for audience profiling
  • Learn how to set the right goals and channels for your social media marketing campaign
  • Build knowledge in integrated campaigns and how social interacts with other marketing
  • Improve your knowledge in planning and execution
  • Learn how to launch successful campaigns
  • Improve your measurement and reporting skills
  • Learn about the social media strategists career.

Course design

The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace.

You are taught through a combination of

  • Video lessons
  • Online study materials
  • Mock exams
  • Multiple-choice assessment

How is the course assessed?

To successfully complete the course you must pass an automated, multiple-choice assessment. The assessment is delivered through our online learning platform. You will receive the results of your assessment immediately upon completion.

Will I receive a certificate of completion?

Upon successful completion, you will qualify for the UK and internationally-recognized professional qualification and you can choose to make your achievement formal by obtaining your PDF Certificate at a cost of £9 and Hardcopy Certificate for £15.

Why study this course

Whether you’re an existing practitioner or aspiring professional, this course will enhance your expertise and boost your CV with key skills and an accredited qualification attesting to your knowledge.

The Social Media Manager Course is open to all, with no formal entry requirements. All you need is a passion for learning, a good understanding of the English language, numeracy and IT, and to be over the age of 16.

Course Curriculum

The Rise of Social Media
What is Social Media 00:18:00
The Growth of Social Media 00:10:00
Conducting Market Analysis
Conducting Market Analysis 00:16:00
Auditing Social Media
Auditing Social Media 00:26:00
Setting Goals and Selecting Platforms
Corporate Culture and Social Media 00:12:00
Social Media Goals vs. Business Goals 00:10:00
Types of Social Media Platforms 00:08:00
Creating the Social Media Policy
The Social Media Policy 00:40:00
Creative Commons 00:21:00
Integrating Marketing Strategies
Brand Marketing 00:27:00
Keyword Selection 00:17:00
Developing Effective Content
Content Marketing on Social Media 00:26:00
Content Development 00:23:00
Understanding the Popular Platforms
Understanding the Popular Platforms 03:34:00
Launching Successful Campaigns
Traditional Website Advertising 00:37:00
Social Media Documentation and Schedules 00:29:00
Project Management Software 00:39:00
Managing the Community
The Community Manager Role 00:26:00
Importance of Voice Consistency 00:30:00
Providing Customer Service
Organizational Customer Servicen 00:28:00
Social Media Triage 00:14:00
Online versus Personal Interactions 00:26:00
Measuring, Analyzing and Reporting
Social Media Analytics 00:27:00
Goal Value 00:43:00
The Social Media Strategist Career
The Social Media Strategist Career 00:21:00
Mock Exam
Mock Exam – Social Media Manager Course 00:20:00
Final Exam
Final Exam – Social Media Manager Course 00:20:00

Course Reviews

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