Social Media Manager Course

Social Media Manager Course

Course Overview

Want to know the secrets to successful social media campaigns? Then this Social Media Manager course is perfect for you. Nowadays, anyone who has a product or service to promote must be able to navigate the world of social media if they want to stay ahead of their competitors. Knowing how to use leading platforms such as Facebook, Twitter, Instagram and Pinterest is essential for any business to survive in today’s digital world. 

With this step-by-step training course, you will learn how to create winning posts on social media that incorporate all the right keywords and instantly engage your target audience. You will also be guided on how to measure website performance through key analytical tools, conduct market analysis and perform social media audits to review your business’s metrics.

What’s more, you’ll gain valuable brand marketing and communications skills along the way, which will enhance your career prospects and earning potential in any marketing role. You will have the expertise to create powerful social media campaigns and strategies that will grow your audience online in no time, directing traffic straight to your web pages, which in turn drives sales!

Enrol in this complete Social Media Manager course today and start growing your business online!

Learning Outcomes:

  • Develop a winning social media marketing strategy for your blog, website or business
  • Create powerful social media campaigns that drive traffic and engagement
  • Post content that speaks to your audience and utilises keywords effectively
  • Understand the growth and importance of social media in today’s modern world
  • Deepen your understanding of brand marketing and communications
  • Know how to measure website performance through social media analytics
  • Learn how to conduct market analysis and perform a social media audit
  • Gain the core skills and credentials to establish a successful career in marketing
  • Fully familiarise with the different types of social media platforms and their uses
  • Have an excellent understanding of the social media landscape and current trends

Who is this Course for

This Social Media Manager course is suitable for the following:

  • Aspiring professionals looking to establish a career in marketing
  • Website owners, bloggers and small-medium size business owners
  • Anyone looking for an accredited social media training qualfiication
  • Anyone looking to take their career or knowledge on this topic to the next level

Career Path

Once you have successfully completed each module of the course, you will have the skills, credentials and knowledge to explore a wide range of professions in marketing, including the following careers:

  • Social Media Manager
  • Social Media Executive
  • Social Media Coordinator
  • Marketing Manager
  • Copywriter
  • Blogger

Course Curriculum

The Rise of Social Media
What is Social Media 00:18:00
The Growth of Social Media 00:10:00
Conducting Market Analysis
Conducting Market Analysis 00:16:00
Auditing Social Media
Auditing Social Media 00:26:00
Setting Goals and Selecting Platforms
Corporate Culture and Social Media 00:12:00
Social Media Goals vs. Business Goals 00:10:00
Types of Social Media Platforms 00:08:00
Creating the Social Media Policy
The Social Media Policy 00:40:00
Creative Commons 00:21:00
Integrating Marketing Strategies
Brand Marketing 00:27:00
Keyword Selection 00:17:00
Developing Effective Content
Content Marketing on Social Media 00:26:00
Content Development 00:23:00
Understanding the Popular Platforms
Understanding the Popular Platforms 03:34:00
Launching Successful Campaigns
Traditional Website Advertising 00:37:00
Social Media Documentation and Schedules 00:29:00
Project Management Software 00:39:00
Managing the Community
The Community Manager Role 00:26:00
Importance of Voice Consistency 00:30:00
Providing Customer Service
Organizational Customer Servicen 00:28:00
Social Media Triage 00:14:00
Online versus Personal Interactions 00:26:00
Measuring, Analyzing and Reporting
Social Media Analytics 00:27:00
Goal Value 00:43:00
The Social Media Strategist Career
The Social Media Strategist Career 00:21:00
Mock Exam
Mock Exam – Social Media Manager Course 00:20:00
Final Exam
Final Exam – Social Media Manager Course 00:20:00

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