Social Media Marketing and Digital Marketing Masterclass
Social Media Marketing and Digital Marketing Masterclass
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Overview of Digital Marketing Masterclass
The Social Media Marketing and Digital Marketing Masterclass is the best way for you to gain deep insight and knowledge of this topic. You will learn from industry experts and obtain an accredited certificate after completing the course. Enrol now for a limited-time discounted price.
Like all the courses of One Education, this Social Media Marketing and Digital Marketing Masterclass too is designed with the utmost attention and thorough research. All the topics are broken down into easy to understand bite-sized modules that help our learners to understand each lesson very easily.
We don’t just provide courses at One Education; we provide a rich learning experience. After purchasing a course from One Education, you get complete 1-year access with tutor support.
Our expert instructors are always available to answer all your questions and make your learning experience exquisite.
After completing the Social Media Marketing and Digital Marketing Masterclass, you will instantly get an e-certificate that will help you get jobs in the relevant field and will enrich your CV.
If you want to learn about this topic and achieve certifications, you should consider this Social Media Marketing and Digital Marketing Masterclass from One Education.
There are no hidden fees or exam charges. We are very upfront and clear about all the costs of the course.
Why People Love And Enrol In The Social Media Marketing and Digital Marketing Masterclass From One Education
- Instantly accessible CPD-accredited certificate on successful completion of this DSocial Media Marketing and Digital Marketing Masterclass.
- 24/7 access to the course for 12 months
- Study at your own pace
- No hidden fees or exam charges
- Full Tutor support on weekdays (Monday – Friday)
- Efficient assessment and instant results
Description
Here at One Education, we put our heart and soul into every single course we design. We make sure that all our courses are designed and developed by industry experts. We aim always to provide value to our learners with quality courses.
Our learners are our top priority, and you as a learner will gain tremendous knowledge and skill on this topic from this Social Media Marketing and Digital Marketing Masterclass.
The certification that you will receive upon completing this Social Media Marketing and Digital Marketing Masterclass will help to boost your resume and will help you stand out among your peers in the competitive job market.
Our course will help you get employed in the relevant field and advance your career. Enjoy this expertly made course from One Education. Enrol now!
Certification
After completing the course, you will qualify for the CPD Certificate from One Education, as proof of your continued professional development. Certification is available in PDF format, for £9, or a hard copy can be sent to you via post, for just £15.
Who is this course for?
This Social Media Marketing and Digital Marketing Masterclass is ideal for
- Students
- Recent graduates
- Job Seekers
- Anyone interested in this topic
- People already working in this field and want to polish their knowledge and skill.
Requirements
There are no specific prerequisites to enrol in this Social Media Marketing and Digital Marketing Masterclass. Anyone and everyone can take this course.
The Social Media Marketing and Digital Marketing Masterclass is fully accessible from any internet-enabled smart device. So, you can study from the comfort of your home!
All you need is a passion for learning, literacy, and to be over the age of 16.
Career path
This Social Media Marketing and Digital Marketing Masterclass will help you procure a job in the relevant field and will allow you to advance your career. Many job roles will be available for you to explore after completing this course. This Social Media Marketing and Digital Marketing Masterclass also increases your competency to be eligible for promotions at work.
Enrol now to this comprehensive course from One Education and take your career to the next step.
Course Curriculum
| Social Media Marketing-Understanding Social Media Marketing | |||
| Mastering Social Media Marketing | 00:10:00 | ||
| Introduction To The Social Media Marketing Masterclass | 00:01:00 | ||
| Introduction To The Social Media Marketing Section | 00:01:00 | ||
| The Social Media Marketing Monster | 00:03:00 | ||
| Free Vs Paid Traffic | 00:03:00 | ||
| What Is Marketing? | 00:10:00 | ||
| What Is Media? | 00:04:00 | ||
| What Is Social? | 00:07:00 | ||
| Local Vs International | 00:03:00 | ||
| Activities To Complete | 00:01:00 | ||
| Social Media Marketing-Marketing As A Business Priority | |||
| Introduction To Marketing As A Business Priority | 00:01:00 | ||
| The Marketing Company | 00:04:00 | ||
| Feast And Famine | 00:03:00 | ||
| Continuous Marketing | 00:04:00 | ||
| The 80/20 Principle | 00:04:00 | ||
| Sales And Marketing | 00:05:00 | ||
| Activities To Complete | 00:01:00 | ||
| Social Media Marketing-The Buyer Journey | |||
| Introduction To Understanding The Buyer Journey | 00:01:00 | ||
| Meet Bob 1 | 00:14:00 | ||
| The Seven Steps To Marriage | 00:05:00 | ||
| The Buyer Journey AIDA | 00:03:00 | ||
| Attention Content | 00:02:00 | ||
| Interest Content | 00:07:00 | ||
| Desire Content | 00:04:00 | ||
| Action Content | 00:04:00 | ||
| Activities To Complete | 00:01:00 | ||
| Bob's World View | |||
| Introduction To Bob’s World View | 00:01:00 | ||
| Understanding World Views | 00:05:00 | ||
| Understanding Bob | 00:03:00 | ||
| Confirming A World View | 00:06:00 | ||
| Bob’s World View – Activities To Complete | 00:01:00 | ||
| Social Media Marketing-Social Media Marketing And SEO | |||
| Introduction To Social Media Marketing & SEO | 00:01:00 | ||
| The Truth About Social Signals | 00:04:00 | ||
| The Problem With New Websites | 00:07:00 | ||
| The Snowball Effect | 00:04:00 | ||
| The Great Deception | 00:03:00 | ||
| Your Website As Your Data Center | 00:08:00 | ||
| Activities To Complete 4 | 00:01:00 | ||
| Social Media Marketing-Social Media Marketing Platforms | |||
| Introduction To Social Media Marketing Platforms | 00:01:00 | ||
| Finding Bob | 00:02:00 | ||
| What Platform Should I Use? | 00:03:00 | ||
| Business Or Personal Branding? | 00:08:00 | ||
| Social Media Branding Tips | 00:03:00 | ||
| Creating Your Social Media Marketing Biography | 00:04:00 | ||
| House Keeping | 00:03:00 | ||
| Activities To Complete | 00:01:00 | ||
| Social Media Marketing-Posting On Social Media Platforms | |||
| Introduction To Posting On Social Media Platforms | 00:01:00 | ||
| The Golden Rules | 00:03:00 | ||
| Curation Vs Creation Of Content | 00:04:00 | ||
| What Types Of Content Should I Create? | 00:04:00 | ||
| Written Content | 00:01:00 | ||
| Photography Content | 00:05:00 | ||
| Infographics Content | 00:03:00 | ||
| Podcast Content | 00:03:00 | ||
| Video Content | 00:05:00 | ||
| Automation Best Practices | 00:03:00 | ||
| Activities To Complete | 00:01:00 | ||
| Social Media Marketing-Social Media Posting Ideas | |||
| Introduction To Social Media Posting Ideas | 00:01:00 | ||
| Where Do I Get Posting Ideas From? | 00:02:00 | ||
| Stupid Questions | 00:04:00 | ||
| Conversations | 00:03:00 | ||
| Stories – The Power Of Narrative | 00:06:00 | ||
| Industry News | 00:03:00 | ||
| Content Capture Systems | 00:02:00 | ||
| Respecting Your Audience | 00:03:00 | ||
| Activities To Complete | 00:01:00 | ||
| Social Media Marketing-Creating A Social Media Marketing Post | |||
| Introduction To Creating A Social Media Marketing Post | 00:01:00 | ||
| Take Them To The Movies | 00:02:00 | ||
| Headlines | 00:03:00 | ||
| Body Text | 00:05:00 | ||
| Using Images | 00:06:00 | ||
| Video Posts | 00:07:00 | ||
| Quizzes And Polls | 00:01:00 | ||
| Links | 00:02:00 | ||
| Hashtags | 00:03:00 | ||
| Activities To Complete | 00:01:00 | ||
| Social Media Marketing-Community Based Marketing | |||
| Introduction To Community Based Marketing | 00:01:00 | ||
| The Best Kept Secret | 00:03:00 | ||
| Choosing A Niche For Your Community | 00:04:00 | ||
| Choosing A Platform For Your Community | 00:03:00 | ||
| Gate Keepers | 00:03:00 | ||
| Community Rules | 00:03:00 | ||
| Shared Ownership | 00:04:00 | ||
| Visiting Other Communities | 00:03:00 | ||
| Activities To Complete | 00:01:00 | ||
| Social Media Marketing - Building A Social Media And Content Marketing Plan | |||
| Introduction To Building A Social Media Marketing Plan | 00:01:00 | ||
| Why You Need A Plan | 00:02:00 | ||
| Your Social Media Schedule | 00:03:00 | ||
| Your Content Calendar | 00:04:00 | ||
| Setting Realistic Time Frames | 00:03:00 | ||
| Responsibilities And Roles | 00:03:00 | ||
| SMART Goals For Your Marketing | 00:08:00 | ||
| Social Media Marketing - Cases Studies | |||
| Introduction To Social Media Case Studies | 00:01:00 | ||
| Social Media Marketing Mistakes – Part 1 | 00:07:00 | ||
| Social Media Marketing Mistakes – Part 2 | 00:04:00 | ||
| Twitter Case Studies | 00:06:00 | ||
| Facebook Case Studies | 00:05:00 | ||
| LinkedIn Case Studies | 00:05:00 | ||
| YouTube Case Studies | 00:05:00 | ||
| Instagram Case Studies | 00:04:00 | ||
| Pinterest Case Studies | 00:04:00 | ||
| Social Media Case Studies – Activities To Complete | 00:01:00 | ||
| Creating Social Media Images | |||
| Introduction To Creating Social Media Images With Adobe Spark | 00:01:00 | ||
| Adobe Spark Tools Explained | 00:05:00 | ||
| Example Of An Adobe Spark Social Image Created On Desktop | 00:04:00 | ||
| Example Of An Adobe Spark Social Image Created On Mobile | 00:04:00 | ||
| Activities To Complete – Adobe Spark | 00:01:00 | ||
| Profile Image - Creating Your Social Media Profile Image | |||
| Introduction To Social Media Profile Image Creation | 00:01:00 | ||
| Equipment Needed | 00:07:00 | ||
| Understanding Your Camera | 00:05:00 | ||
| Profile Image - Lighting And Posing Your Subject | |||
| Offset Lighting Set Up For Portraits | 00:08:00 | ||
| Front Lit Lighting For Portraits | 00:07:00 | ||
| Setting The Exposure | 00:04:00 | ||
| Posing The Face | 00:10:00 | ||
| Profile Image - Editing Your Image With Snapseed On An iPhone Or Smartphone | |||
| Editing A Male Portrait | 00:10:00 | ||
| Finishing Your Male Portrait | 00:06:00 | ||
| Editing A Female Portrait | 00:11:00 | ||
| Blogging - Copywriting For Blogs And Articles | |||
| Introduction To Blogging & Copywriting | 00:01:00 | ||
| Identifying Your Niche Audience | 00:07:00 | ||
| Finding Your Style As A Writer | 00:10:00 | ||
| Preparation – Tracking Ideas For Your Blogs And Articles | 00:10:00 | ||
| Page Setup And Formatting | 00:06:00 | ||
| Links And Actions | 00:08:00 | ||
| Additional Content On The Page | 00:05:00 | ||
| Blogging - Writing Your Copy | |||
| AIDA Copywriting | 00:01:00 | ||
| AIDA – The Attention Phase | 00:06:00 | ||
| AIDA – The Interest Phase | 00:01:00 | ||
| AIDA – The Desire Phase | 00:05:00 | ||
| AIDA – The Action Phase | 00:07:00 | ||
| Additional Thoughts For Your Blogging And Article Writing | 00:03:00 | ||
| Email Marketing - Building Your Email List | |||
| Email Marketing – Grasping The Concept | 00:08:00 | ||
| Email Marketing Software – Choosing Your Email Marketing Provider | 00:06:00 | ||
| Building Your Email Marketing List | 00:06:00 | ||
| Different Ways To Get An Email Sign Up | 00:08:00 | ||
| Asking For The Email | 00:05:00 | ||
| The Magic Of PDF’s | 00:09:00 | ||
| Email Marketing - Using Your Email List | |||
| An Email List Is For Selling Stuff – Right? | 00:08:00 | ||
| Email Marketing Styles | 00:06:00 | ||
| Email Marketing - Email Copywriting | |||
| Email Writing Styles | 00:08:00 | ||
| Email Copywriting – Using AIDA | 00:08:00 | ||
| Email Spam Traps & Pitfalls | 00:11:00 | ||
| Email Marketing - Email Analytics - Automations - Maintenence | |||
| Email Analytics – What To Measure | 00:10:00 | ||
| Email Automations – Understanding Their Usage | 00:04:00 | ||
| Surveys – How To Use Them To Improve Your List | 00:13:00 | ||
| Local SEO + SEO - A Guide To Ranking Your Local Business In Google Local Search | |||
| Introduction to the Course | 00:13:00 | ||
| Google Search – Understanding How Google Search Works | 00:03:00 | ||
| Local SEO + SEO - Google Search And Your Position In Local Search | |||
| Local SEO Ranking Factors | 00:06:00 | ||
| Your Local Ranking Factors – How They Impact Your SEO | 00:02:00 | ||
| Your Analytics Spreadsheet | 00:02:00 | ||
| Domain Authority And Page Authority | 00:03:00 | ||
| Trust Flow | 00:03:00 | ||
| Check Your Local SEO Ranking Score | 00:03:00 | ||
| Google Local Search | 00:13:00 | ||
| Local SEO + SEO - Google My Business - A Strong Local SEO Factor | |||
| Google My Business | 00:11:00 | ||
| Cleaning Up Old Google Local Listings | 00:05:00 | ||
| Creating A Google Review Strategy | 00:08:00 | ||
| Local SEO + SEO - Building Up Reviews - Including Google Local Reviews | |||
| Citations – Setting Up Your NAP Page | 00:04:00 | ||
| Managing Your Citations | 00:13:00 | ||
| Local SEO + SEO - Backlinks - Understand How They Improve SEO | |||
| Back Linking – An Introduction | 00:03:00 | ||
| Checking The Quality Of Your Back Links | 00:04:00 | ||
| Building Back Links | 00:07:00 | ||
| Social Media Business Pages As Back Links | 00:02:00 | ||
| Local SEO + SEO - On Site SEO - Improving Your Sites SEO | |||
| Content Marketing As Part Of Your Local SEO | 00:03:00 | ||
| Creating Your Content | 00:11:00 | ||
| Local SEO + SEO - Keyword Optimisation For Powerful SEO | |||
| Understanding Keywords | 00:03:00 | ||
| Keyword Strategies – How To Use Keywords Effectively | 00:07:00 | ||
| Inserting Your Keywords On Your Website | 00:09:00 | ||
| Local SEO + SEO - Local Business Online Marketing | |||
| Marketing A Local Business | 00:02:00 | ||
| AIDA Marketing – An Overview | 00:05:00 | ||
| Adwords – An Introduction | 00:04:00 | ||
| Google Profiles For Google Personal Accounts | 00:08:00 | ||
| Setting Up A Local SEO Marketing Consultancy | 00:11:00 | ||
| YouTube Marketing - YouTube Channel Setup And SEO | |||
| Building Your YouTube Landing Page | 00:01:00 | ||
| YouTube SEO – The Importance Of Titles | 00:01:00 | ||
| YouTube SEO – The Importance Of Your Descriptions | 00:03:00 | ||
| YouTube SEO – The Importance Of Tags | 00:04:00 | ||
| YouTube End Screen Annotations | 00:05:00 | ||
| YouTube Analytics | 00:02:00 | ||
| Publishing And Sharing Your Videos | 00:04:00 | ||
| YouTube Marketing - YouTube Video Launch Strategy | |||
| The Real Secret To A Successful YouTube Video Launch | 00:01:00 | ||
| Eyes On The Prize | 00:06:00 | ||
| Audio Production - Mastering Audio Production For Video And Podcasting | |||
| Introduction To Audio And Video Production | 00:01:00 | ||
| Introduction To Mastering Audio Production | 00:01:00 | ||
| Technical Challenges You Will Face | 00:06:00 | ||
| Choosing Your Microphone | 00:06:00 | ||
| Positioning Your Microphone | 00:03:00 | ||
| Reducing Echo | 00:04:00 | ||
| Reducing Background Noise | 00:04:00 | ||
| The Perfect Studio | 00:04:00 | ||
| Additional Equipment | 00:04:00 | ||
| Video Production - Mastering Video Lighting And Subject Composition | |||
| Introduction To Mastering Video Lighting | 00:01:00 | ||
| Camera Choices | 00:05:00 | ||
| Lighting Choices | 00:06:00 | ||
| Composition And Presentation | 00:05:00 | ||
| Webcam And Smartphone Setup | 00:02:00 | ||
| 3 Light Setup For DSLR And Camcorder | 00:03:00 | ||
| 5 Light Setup For DSLR And Camcorder | 00:03:00 | ||
| Teleprompter And Reference Monitor | 00:05:00 | ||
| Setting An Exposure | 00:03:00 | ||
| Video Production - Green Screen Video Production | |||
| Introduction To Green Screen Video Production | 00:01:00 | ||
| Chroma Keying | 00:05:00 | ||
| Lighting A Backdrop | 00:06:00 | ||
| XSplit Broadcaster – An Introduction | 00:03:00 | ||
| XSplit Settings | 00:05:00 | ||
| Building A Presentation | 00:04:00 | ||
| Screen Capture | 00:03:00 | ||
| Video Production - On Camera Presence - Getting Comfortable On Camera | |||
| Introduction To On Camera Presence | 00:02:00 | ||
| Why You Need A Studio | 00:04:00 | ||
| Communicating With Warmth | 00:03:00 | ||
| Talking To Bob | 00:04:00 | ||
| Find Your Natural Self | 00:04:00 | ||
| Practice Makes Perfect | 00:03:00 | ||
| Take 2 | 00:04:00 | ||
| Additional Tips | 00:04:00 | ||
| Video Production - Writing A Promotional Script For Your Video | |||
| Introduction To Writing A Promotional Script For Your Video | 00:01:00 | ||
| Meet Bob | 00:03:00 | ||
| Attention | 00:02:00 | ||
| Interest | 00:03:00 | ||
| Desire | 00:04:00 | ||
| Action | 00:03:00 | ||
| Video Production - Video/Audio Editing With Adobe Premiere Pro + Adobe Audition | |||
| Introduction To Editing With Adobe Premiere Pro And Adobe Audition | 00:01:00 | ||
| Setting Up Your Folder Structure | 00:06:00 | ||
| Colour Grading Your Video | 00:11:00 | ||
| Audio Correction Techniques | 00:18:00 | ||
| Cutting Options – Video Editing | 00:10:00 | ||
| Breath And Click Removal | 00:05:00 | ||
| Advanced Audio Cleaning | 00:03:00 | ||
| Adding Music To Your Video | 00:05:00 | ||
| Exporting Your Video | 00:03:00 | ||
| Introduction To Vlogging | |||
| Introduction to Vlogging | 00:01:00 | ||
| What Is Vlogging | 00:08:00 | ||
| Vlogging Equipment – Budget Or 4k? | 00:01:00 | ||
| Vlogging Equipment – Budget Recommendations | 00:04:00 | ||
| Vlogging Equipment – Choosing Your 4k Camera | 00:04:00 | ||
| Vlogging Equipment – Choosing Your Microphones | 00:09:00 | ||
| Vlogging Equipment – Tripods And Accessories | 00:05:00 | ||
| Filming Techniques | 00:06:00 | ||
| Editing A Vlog | 00:06:00 | ||
| Activities For The Vlogging Section | 00:01:00 | ||
| Understanding Instagram | |||
| Introduction To Instagram Marketing | 00:01:00 | ||
| Understanding Instagram | 00:05:00 | ||
| Growing Your Audience | 00:07:00 | ||
| Hashtagging Tools | 00:07:00 | ||
| Better Pictures With Your Phone – Controlling The Exposure | 00:04:00 | ||
| Basic Composition – The Rule Of Thirds | 00:03:00 | ||
| Understanding Light | 00:07:00 | ||
| Controlling Your Background | 00:06:00 | ||
| Editing Your Images With Snapseed | 00:10:00 | ||
| Understanding Instagram – Activities To Complete | 00:01:00 | ||
| Quora Marketing | |||
| Introduction To Quora Marketing | 00:01:00 | ||
| What Is Quora? | 00:05:00 | ||
| Setting Up Your Quora Profile | 00:06:00 | ||
| Finding Quora Questions To Answer | 00:09:00 | ||
| Writing A Quora Answer | 00:09:00 | ||
| Quora Growth Tips | 00:04:00 | ||
| Quora Activities To Complete | 00:01:00 | ||
| Pinterest Marketing | |||
| Introduction To Pinterest Marketing | 00:01:00 | ||
| What Is Pinterest? | 00:07:00 | ||
| Setting Up Your Pinterest Business Profile | 00:07:00 | ||
| Creating A Board On Pinterest | 00:03:00 | ||
| Creating Pins On Pinterest | 00:07:00 | ||
| Understanding Rich Pins And Buyable Pins | 00:04:00 | ||
| Pinterest Growth Tips | 00:04:00 | ||
| Pinterest Board Strategy Examples | 00:05:00 | ||
| Pinterest Tools | 00:01:00 | ||
| Pinterest Activities To Complete | 00:01:00 | ||
| Introduction To Podcasting | |||
| Introduction To Podcasting | 00:01:00 | ||
| What Is Podcasting? | 00:04:00 | ||
| Getting Started With Podcasting | 00:04:00 | ||
| Podcasting Equipment | 00:09:00 | ||
| Designing Your Podcast | 00:08:00 | ||
| Podcast Recording Tips | 00:11:00 | ||
| Finding Guests For Your Show | 00:07:00 | ||
| Editing Your Podcast With Adobe Audition | 00:03:00 | ||
| Marketing Your Podcast | 00:05:00 | ||
| Podcasting Activities To Complete | 00:01:00 | ||
| Course Summary | |||
| Summary For The Course | 00:01:00 | ||
| Resources | |||
| Resources – Social Media Marketing | 00:00:00 | ||
| Order Your Certificate | |||
| Order Your Certificate Now | 00:00:00 | ||
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