Social Media Marketing Strategy
Social Media Marketing Strategy
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Level 2 - Certificate
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Course Overview
Knowing how to navigate the world of social media is the key to marketing success in today’s digital world. Whether you are a small business owner or professional blogger, having a winning social media strategy is the key to driving your business forward. In the Social Media Marketing Strategy course, you will be trained step-by-step in how to create the perfect social media strategy to match your business goals, equipping you with the techniques and tools to fast track your career.
From how to create engaging social content that drives traffic to your site, to the steps to conducting a social media audit, everything you need to know is included in this best-selling course. It will teach you how to master crucial SEO techniques every digital marketer should know, as well as how to embrace integrated marketing communication to reach a wider audience.
What you'll learn
- Create a winning social media strategy that will drive traffic to your site and increase your followers in no time
- Develop your understanding of how social media and digital marketing has evolved in recent years
- Get step-by-step training on how to conduct a thorough market analysis to define your target audience
- Learn how to perform a social media audit and align your marketing strategy to your business goals
- Fast track your career in digital marketing with an accredited formal qualification
- Understand the purpose of social media policy and what should be included in your policy
- Identify the core components of integrated marketing and know the steps to develop an integrated marketing communication strategy
- Create engaging social content that implements SEO, keywords and links effectively
Certification
After completing this course's assessment, you will be eligible for:
- A CPD QS accredited Certificate from One Education.
The CPD QS accredited certificate is available in PDF format, at the cost of £9, or a hard copy can be sent to you via post, at the cost of £15.
Who is this Course for?
This course is ideal for small business owners and aspiring digital marketing professionals who wish to gain the most in-demand and up-to-date skills to fast track their career. It is also ideal for professionals who want to update their existing skills and knowledge. This course is designed for both part-time and full-time students. You can become accredited in just 20/30 hours, with the freedom to study at your own pace.
Career Path
Once you have successfully completed the course, you will receive a formal certificate of achievement as proof of your new skills, which you can use to secure a career in the following professions:
- Social Media Manager
- Social Media Coordinator
- Digital Copywriter
- Social Media Analyst
- Professional Blogger
- Content Creator
Course Curriculum
| The Rise of Social Media | |||
| Marketing and Social Media | 00:25:00 | ||
| The Growth of Social Media | 00:10:00 | ||
| Conducting Market Analysis | |||
| Conducting Market Analysis | 00:16:00 | ||
| Auditing Social Media | |||
| Auditing Social Media | 00:26:00 | ||
| Setting Goals and Selecting Platforms | |||
| Corporate Culture and Social Media | 00:12:00 | ||
| Social Media Goals vs. Business Goals | 00:10:00 | ||
| Types of Social Media Platforms | 00:08:00 | ||
| Creating the Social Media Policy | |||
| The Social Media Policy | 00:40:00 | ||
| Creative Commons | 00:21:00 | ||
| Integrating Marketing Strategies | |||
| Brand Marketing | 00:27:00 | ||
| Keyword Selection | 00:17:00 | ||
| Developing Effective Content | |||
| Content Marketing on Social Media | 00:26:00 | ||
| Content Development | 00:23:00 | ||
| Understanding the Popular Platforms | |||
| Understanding the Popular Platforms | 03:34:00 | ||
| Launching Successful Campaigns | |||
| Traditional Website Advertising | 00:37:00 | ||
| Social Media Documentation and Schedules | 00:29:00 | ||
| Project Management Software | 00:39:00 | ||
| THE_GROWTH_OF_SOCIAL_MEDIA | 00:10:00 | ||
| CONDUCTING_MARKET_ANALYSIS | 00:16:00 | ||
| AUDITING_SOCIAL_MEDIA | 00:26:00 | ||
| CORPORATE_CULTURE_AND_SOCIAL_MEDIA | 00:12:00 | ||
| SOCIAL_MEDIA_GOALS_VS._BUSINESS_GOALS | 00:10:00 | ||
| TYPES_OF_SOCIAL_MEDIA_PLATFORMS | 00:08:00 | ||
| THE_SOCIAL_MEDIA_POLICY | 00:40:00 | ||
| CREATIVE_COMMONS | 00:21:00 | ||
| BRAND_MARKETING | 00:27:00 | ||
| KEYWORD_SELECTION | 00:17:00 | ||
| CONTENT_MARKETING_ON_SOCIAL_MEDIA | 00:26:00 | ||
| CONTENT_DEVELOPMENT | 00:23:00 | ||
| UNDERSTANDING_THE_POPULAR_PLATFORMS | 06:44:00 | ||
| TRADITIONAL_WEBSITE_ADVERTISING | 00:37:00 | ||
| SOCIAL_MEDIA_DOCUMENTATION_AND_SCHEDULES | 00:29:00 | ||
| PROJECT_MANAGEMENT_SOFTWARE | 00:39:00 | ||
| THE_COMMUNITY_MANAGER_ROLE | 00:26:00 | ||
| IMPORTANCE_OF_VOICE_CONSISTENCY | 00:30:00 | ||
| ORGANIZATIONAL_CUSTOMER_SERVICE | 00:28:00 | ||
| SOCIAL_MEDIA_TRIAGE | 00:14:00 | ||
| ONLINE_VERSUS_PERSONAL_INTERACTIONS | 00:26:00 | ||
| SOCIAL_MEDIA_ANALYTICS | 00:27:00 | ||
| GOAL_VALUE | 00:43:00 | ||
| THE_SOCIAL_MEDIA_STRATEGIST_CAREER | 00:21:00 | ||
| Order Your Certificate | |||
| Order Your Certificate Now | 00:00:00 | ||
Important Links
With a team of industry professionals producing and delivering our course content, you can be sure the skills and knowledge you learn are applicable to your career aspirations, whether that’s in management, administration or beyond.
