Social Media Marketing Strategy

Social Media Marketing Strategy

Course Overview

Knowing how to navigate the world of social media is the key to marketing success in today’s digital world. Whether you are a small business owner or professional blogger, having a winning social media strategy is the key to driving your business forward. In the Social Media Marketing Strategy course, you will be trained step-by-step in how to create the perfect social media strategy to match your business goals, equipping you with the techniques and tools to fast track your career.

From how to create engaging social content that drives traffic to your site, to the steps to conducting a social media audit, everything you need to know is included in this best-selling course. It will teach you how to master crucial SEO techniques every digital marketer should know, as well as how to embrace integrated marketing communication to reach a wider audience.

What you'll learn

Certification

After completing this course's assessment, you will be eligible for:

OE Certificate@2x-100 (1) (1) (1)
Transcript

The CPD QS accredited certificate is available in PDF format, at the cost of £9, or a hard copy can be sent to you via post, at the cost of £15.

You can Order Your CPD QS Accredited Certificate from here.

Who is this Course for?

This course is ideal for small business owners and aspiring digital marketing professionals who wish to gain the most in-demand and up-to-date skills to fast track their career. It is also ideal for professionals who want to update their existing skills and knowledge. This course is designed for both part-time and full-time students. You can become accredited in just 20/30 hours, with the freedom to study at your own pace.

Career Path

Once you have successfully completed the course, you will receive a formal certificate of achievement as proof of your new skills, which you can use to secure a career in the following professions:

Course Curriculum

The Rise of Social Media
Marketing and Social Media 00:25:00
The Growth of Social Media 00:10:00
Conducting Market Analysis
Conducting Market Analysis 00:16:00
Auditing Social Media
Auditing Social Media 00:26:00
Setting Goals and Selecting Platforms
Corporate Culture and Social Media 00:12:00
Social Media Goals vs. Business Goals 00:10:00
Types of Social Media Platforms 00:08:00
Creating the Social Media Policy
The Social Media Policy 00:40:00
Creative Commons 00:21:00
Integrating Marketing Strategies
Brand Marketing 00:27:00
Keyword Selection 00:17:00
Developing Effective Content
Content Marketing on Social Media 00:26:00
Content Development 00:23:00
Understanding the Popular Platforms
Understanding the Popular Platforms 03:34:00
Launching Successful Campaigns
Traditional Website Advertising 00:37:00
Social Media Documentation and Schedules 00:29:00
Project Management Software 00:39:00
THE_GROWTH_OF_SOCIAL_MEDIA 00:10:00
CONDUCTING_MARKET_ANALYSIS 00:16:00
AUDITING_SOCIAL_MEDIA 00:26:00
CORPORATE_CULTURE_AND_SOCIAL_MEDIA 00:12:00
SOCIAL_MEDIA_GOALS_VS._BUSINESS_GOALS 00:10:00
TYPES_OF_SOCIAL_MEDIA_PLATFORMS 00:08:00
THE_SOCIAL_MEDIA_POLICY 00:40:00
CREATIVE_COMMONS 00:21:00
BRAND_MARKETING 00:27:00
KEYWORD_SELECTION 00:17:00
CONTENT_MARKETING_ON_SOCIAL_MEDIA 00:26:00
CONTENT_DEVELOPMENT 00:23:00
UNDERSTANDING_THE_POPULAR_PLATFORMS 06:44:00
TRADITIONAL_WEBSITE_ADVERTISING 00:37:00
SOCIAL_MEDIA_DOCUMENTATION_AND_SCHEDULES 00:29:00
PROJECT_MANAGEMENT_SOFTWARE 00:39:00
THE_COMMUNITY_MANAGER_ROLE 00:26:00
IMPORTANCE_OF_VOICE_CONSISTENCY 00:30:00
ORGANIZATIONAL_CUSTOMER_SERVICE 00:28:00
SOCIAL_MEDIA_TRIAGE 00:14:00
ONLINE_VERSUS_PERSONAL_INTERACTIONS 00:26:00
SOCIAL_MEDIA_ANALYTICS 00:27:00
GOAL_VALUE 00:43:00
THE_SOCIAL_MEDIA_STRATEGIST_CAREER 00:21:00
Order Your Certificate
Order Your Certificate Now 00:00:00
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