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Social Media Marketing Strategy


Course Overview

Knowing how to navigate the world of social media is the key to marketing success in today’s digital world. Whether you are a small business owner or professional blogger, having a winning social media strategy is the key to driving your business forward. In the Social Media Marketing Strategy course, you will be trained step-by-step in how to create the perfect social media strategy to match your business goals, equipping you with the techniques and tools to fast track your career.

From how to create engaging social content that drives traffic to your site, to the steps to conducting a social media audit, everything you need to know is included in this best-selling course. It will teach you how to master crucial SEO techniques every digital marketer should know, as well as how to embrace integrated marketing communication to reach a wider audience.

Learning Outcomes:

  • Create a winning social media strategy that will drive traffic to your site and increase your followers in no time
  • Develop your understanding of how social media and digital marketing has evolved in recent years
  • Get step-by-step training on how to conduct a thorough market analysis to define your target audience
  • Learn how to perform a social media audit and align your marketing strategy to your business goals
  • Fast track your career in digital marketing with an accredited formal qualification
  • Understand the purpose of social media policy and what should be included in your policy
  • Identify the core components of integrated marketing and know the steps to develop an integrated marketing communication strategy
  • Create engaging social content that implements SEO, keywords and links effectively 

Who is this Course for?

This course is ideal for small business owners and aspiring digital marketing professionals who wish to gain the most in-demand and up-to-date skills to fast track their career. It is also ideal for professionals who want to update their existing skills and knowledge. This course is designed for both part-time and full-time students. You can become accredited in just 20/30 hours, with the freedom to study at your own pace.

Career Path

Once you have successfully completed the course, you will receive a formal certificate of achievement as proof of your new skills, which you can use to secure a career in the following professions:

  • Social Media Manager
  • Social Media Coordinator
  • Digital Copywriter
  • Social Media Analyst
  • Professional Blogger
  • Content Creator

Course Curriculum

The Rise of Social Media
Marketing and Social Media 00:25:00
The Growth of Social Media 00:10:00
Conducting Market Analysis
Conducting Market Analysis 00:16:00
Auditing Social Media
Auditing Social Media 00:26:00
Setting Goals and Selecting Platforms
Corporate Culture and Social Media 00:12:00
Social Media Goals vs. Business Goals 00:10:00
Types of Social Media Platforms 00:08:00
Creating the Social Media Policy
The Social Media Policy 00:40:00
Creative Commons 00:21:00
Integrating Marketing Strategies
Brand Marketing 00:27:00
Keyword Selection 00:17:00
Developing Effective Content
Content Marketing on Social Media 00:26:00
Content Development 00:23:00
Understanding the Popular Platforms
Understanding the Popular Platforms 03:34:00
Launching Successful Campaigns
Traditional Website Advertising 00:37:00
Social Media Documentation and Schedules 00:29:00
Project Management Software 00:39:00

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