Strategic Planning and Analysis for Marketing equips professionals with frameworks to evaluate markets, assess competition, interpret data insights, and develop evidence-based strategies that drive sustainable growth, strengthen brand positioning, and support measurable business performance.
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1 Year Access 
Level 4
46 Students 
2 weeks, 1 day 
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This strategic planning training course builds strong marketing analysis skills, covering strategic planning for marketing, plan development and analytics foundations, ideal for professionals seeking recognised strategic planning training courses globally.
Through structured modules, learners master market segmentation, SWOT analysis, competitor benchmarking, consumer behavior analysis and positioning strategy, supporting informed marketing objectives, KPI measurement and data-driven decisions using analytics certification principles.
This programme explores internal and external analysis, marketing mix 4Ps and 7Ps, market trend analysis and brand equity assessment, aligning strategy analytics certification knowledge with practical business plan competition insights.
A multiple-choice exam tests understanding at the end of each module, with automatic results provided through the system. A minimum score of 60% is required to pass.
learners are required to complete a written assignment focused on analysing a marketing scenario or strategic challenge. This task allows learners to demonstrate applied understanding of market research, segmentation, positioning, and strategic decision-making. Tutor feedback is provided to support learning development and practical insight.
After completing the Strategic Planning and Analysis for Marketing assessments, learners qualify for a CPD QS accredited certificate from One Education.
The certificate is available in two formats: a PDF version for £9 or a printed hard copy delivered by post for £15.
Quality Licence Scheme Endorsed Certificate
Learners also have the option to order a Quality Licence Scheme (QLS) Endorsed Certificate as additional proof of achievement. The QLS Endorsed Certificate can be delivered by post for £89, with an additional £10 postage charge for international students.
This course has been endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. This course is not regulated by Ofqual and is not an accredited qualification. Your training provider will be able to advise you on any further recognition, for example progression routes into further and/or higher education. For further information please visit the Learner FAQs on the Quality Licence Scheme website.
In today’s competitive and data-driven business environment, organisations rely on clear strategic planning and informed marketing analysis to achieve sustainable growth. Professionals with the ability to evaluate markets, interpret data, and align marketing strategies with business objectives are increasingly valued across industries.
Studying Strategic Planning and Analysis for Marketing strengthens critical thinking, improves decision-making, and builds confidence in developing effective marketing strategies. CPD certification demonstrates a proactive commitment to professional development, helping learners enhance credibility, support career progression, and add measurable value to their organisation.
The Strategic Planning and Analysis for Marketing course is designed to be completed over 2 weeks and 1 day. The flexible structure allows learners to progress through the modules at a pace that fits their personal and professional commitments, enabling completion within a timeframe that aligns with individual availability and study preferences.
The Strategic Planning and Analysis for Marketing course has straightforward and accessible entry requirements. Learners should have a general interest in marketing, business strategy, or organisational planning, along with a willingness to develop analytical and strategic thinking skills. A basic understanding of business concepts is helpful but not essential. The course is delivered fully online and can be accessed from any internet-enabled device, allowing learners to study independently at a pace that suits their schedule and commitments.
Strategic planning and analysis in marketing involves setting long-term marketing goals, analysing internal and external factors, and choosing strategies to achieve competitive advantage.
It helps organisations allocate resources effectively, identify growth opportunities, reduce risks, and align marketing activities with overall business objectives.
You will develop skills in market analysis, SWOT analysis, segmentation, targeting, positioning, competitor analysis, and data-driven decision-making.
This course is suitable for marketing professionals, business owners, managers, graduates, and anyone looking to strengthen strategic marketing skills.
No prior experience is required. The concepts are explained clearly, making the course suitable for beginners and experienced learners alike.
Marketing analysis provides insights into customer behaviour, market trends, and competitor performance, enabling informed and evidence-based decisions.
| Strategic Planning and Analysis for Marketing | |||
| Module 1: An Introduction to Strategic Planning | 00:15:00 | ||
| Module 2: Development of a Strategic Plan | 00:23:00 | ||
| Module 3: Strategic Planning for Marketing | 00:12:00 | ||
| Module 4: Strategic and Marketing Analysis | 00:13:00 | ||
| Module 5: Internal Analysis | 00:23:00 | ||
| Module 6: External Analysis | 00:23:00 | ||
| Module 7: Market Segmentation, Targeting and Positioning | 00:16:00 | ||
| Module 8: Approaches to Customer Analysis | 00:22:00 | ||
| Module 9: Approaches to Competitor Analysis | 00:23:00 | ||
| Mock Exam | |||
| Mock Exam – Strategic Planning and Analysis for Marketing | 00:20:00 | ||
| Final Exam | |||
| Final Exam – Strategic Planning and Analysis for Marketing | 00:20:00 | ||
| Assignment | |||
| Assignment – Strategic Planning and Analysis for Marketing | 2 weeks, 1 day | ||
| Order Your Certificate | |||
| Order Your Certificate QLS | 00:00:00 | ||
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