Strategic Planning and Analysis for Marketing

Evaluate the current environment and establish clear marketing goals with exceptional strategic planning and analysis skills for marketing!

Strategic Planning and Analysis for Marketing

Learning Outcome


Looking to gain the skills to develop a well-crafted, constructive marketing plan for your business? Then the Strategic Planning and Analysis for Marketing course is perfect for you. This step-by-step training course has been designed by industry experts, taking you through the strategic planning process in detail.

Whether you are an aspiring expert, Marketing Manager or Business Analyst, you will gain fundamental skills and knowledge needed to generate more sales for your business. It provides in-depth training and guidance on how to define your vision, create a mission statement, perform a SWAT analysis, and much much more.

By the end of the course, you will have the ability to develop a winning strategy for achieving your goals, with an understanding of how to use auditing tools and implement different types of marketing analysis. Not only that, but you will know about the factors that influence consumer behaviour and will have the expertise and knowledge to stand out from your competitors.

Certificate of Achievement

Endorsed Certificate of Achievement from the Quality Licence Scheme

After successfully completing the course, learners will be able to order an endorsed certificate as proof of their new achievement. Endorsed certificates can be ordered and get delivered to your home by post for only £89. There is an additional £10 postage charge for international students.

CPD Certification from One Education

After successfully completing the MCQ assessment of this course, you will qualify for the CPD Certificate from One Education, as proof of your continued skill development. Certification is available in PDF format, at the cost of £9, or a hard copy can be sent to you via post, at the cost of £15.


This course has been endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. This course is not regulated by Ofqual and is not an endorsed lesson. One Education will be able to advise you on any further recognition, for example, progression routes into further and/or higher education. For further information please visit the Learner FAQs on the Quality Licence Scheme website.

Method of Assessment

To assess your learning, you have to participate in an automated multiple-choice question exam. You have to score at least 60% to pass the exam and to qualify for Quality Licence Scheme endorsed and CPD endorsed certificates. After passing the exam, you will be able to apply for a certificate.

In addition, to enhance the depth of your knowledge regarding the course and further assess your learning, you are advised to complete the assignment questions provided at the end of the course, which you can complete anytime you wish. After submitting the assignment, our expert tutor will assess your assignment and will give you feedback on your performance.

Who is This course for?

This Strategic Planning and Analysis training course is suitable for anyone looking to develop their skills and knowledge in this field, or wishes to gain a formal experience to kickstart their career. It is open to learners of all academic backgrounds and there are no specific entry requirements for this course, which can be studied on a part-time basis.


There are no specific prerequisites to enrol in this Strategic Planning and Analysis for Marketing. Anyone and everyone can take this course.

The Strategic Planning and Analysis for Marketing is fully accessible from any internet-enabled smart device. So, you can study from the comfort of your home!

All you need is a passion for learning, literacy, and to be over the age of 16.

Career Path

Course Curriculum

Strategic Planning and Analysis for Marketing
Module 1: An Introduction to Strategic Planning 00:15:00
Module 2: Development of a Strategic Plan 00:23:00
Module 3: Strategic Planning for Marketing 00:12:00
Module 4: Strategic and Marketing Analysis 00:13:00
Module 5: Internal Analysis 00:23:00
Module 6: External Analysis 00:23:00
Module 7: Market Segmentation, Targeting and Positioning 00:16:00
Module 8: Approaches to Customer Analysis 00:22:00
Module 9: Approaches to Competitor Analysis 00:23:00
Mock Exam
Mock Exam – Strategic Planning and Analysis for Marketing 00:20:00
Final Exam
Final Exam – Strategic Planning and Analysis for Marketing 00:20:00
Assignment – Strategic Planning and Analysis for Marketing 2 weeks, 1 day
Order Your Certificate
Order Your Certificate QLS 00:00:00

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