Strategic Planning and Analysis for Marketing

Strategic Planning and Analysis for Marketing

239 STUDENTS ENROLLED

Overview

Looking to gain the skills to develop a well-crafted, constructive marketing plan for your business? Then the Strategic Planning and Analysis for Marketing course is perfect for you. This step-by-step training course has been designed by industry experts, taking you through the strategic planning process in detail.

Whether you are an aspiring professional, Marketing Manager or Business Analyst, you will gain fundamental skills and knowledge needed to generate more sales for your business. It provides in-depth training and guidance on how to define your vision, create a mission statement, perform a SWAT analysis, and much much more.

By the end of the course, you will have the ability to develop a winning strategy for achieving your goals, with an understanding of how to use auditing tools and implement different types of marketing analysis. Not only that, but you will know about the factors that influence consumer behaviour and will have the expertise and knowledge to stand out from your competitors.

Learning Outcomes:

  • Become fully familiar with the stages of the strategic planning process
  • Understand the role of marketing in strategic planning
  • Know how to define your vision, create a mission statement, perform a SWAT analysis and develop a strategy for achieving your goals
  • Have an excellent understanding of the most common barriers to marketing planning
  • Familiarise with the different types of marketing analysis
  • Learn how to use auditing tools and carry out an internal marketing audit
  • Identify the steps to external analysis, from scanning to benchmarking
  • Deepen your knowledge of market segmentation, targeting and product positioning
  • Know how to identify and evaluate your competitor’s strengths and weaknesses
  • Understand the key factors that influence consumer behaviour

Method of Assessment

To assess your learning, you have to participate in an automated multiple-choice question exam. You have to score at least 60% to pass the exam and to qualify for CPD accredited certificates. After passing the exam, you will be able to apply for a certificate.

To enhance your knowledge regarding the course and to further assess your learning, you are advised to complete the assignment questions provided at the end of the course, which you can complete anytime you wish. 

After submitting the assignment, our expert tutor will assess your assignment and will give you feedback on your performance.

Certification

After completing the MCQ assessment, you will qualify for the CPD Certificate from One Education, as proof of your continued professional development. Certification is available in PDF format, for £9, or a hard copy can be sent to you via post, for just £15.

Who is This course for?

This Strategic Planning and Analysis training course is suitable for anyone looking to develop their skills and knowledge in this field, or wishes to gain a formal qualification to kickstart their career. It is open to learners of all academic backgrounds and there are no specific entry requirements for this course, which can be studied on a part-time basis.

Requirements

There are no specific prerequisites to enrol in this Strategic Planning and Analysis for Marketing. Anyone and everyone can take this course.

The Strategic Planning and Analysis for Marketing is fully accessible from any internet-enabled smart device. So, you can study from the comfort of your home!

All you need is a passion for learning, literacy, and to be over the age of 16.

Career Path

  • Marketing Manager
  • Strategic Planning Manager
  • Strategy Director
  • Head of Strategic Planning and Operations
  • Business Analyst

Course Curriculum

Strategic Planning and Analysis for Marketing
Module 1: An Introduction to Strategic Planning 00:15:00
Module 2: Development of a Strategic Plan 00:23:00
Module 3: Strategic Planning for Marketing 00:12:00
Module 4: Strategic and Marketing Analysis 00:13:00
Module 5: Internal Analysis 00:23:00
Module 6: External Analysis 00:23:00
Module 7: Market Segmentation, Targeting and Positioning 00:16:00
Module 8: Approaches to Customer Analysis 00:22:00
Module 9: Approaches to Competitor Analysis 00:23:00
Mock Exam
Mock Exam – Strategic Planning and Analysis for Marketing 00:20:00
Final Exam
Final Exam – Strategic Planning and Analysis for Marketing 00:20:00
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