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Overview

The Definitive Guide To Local SEO is the best way for you to gain deep insight and knowledge of this topic. You will learn from industry experts and obtain an accredited certificate after completing the course. Enrol now for a limited-time discounted price.

Like all the courses of One Education, this The Definitive Guide To Local SEO is designed with the utmost attention and thorough research. All the topics are broken down into easy to understand bite-sized modules that help our learners to understand each lesson very easily.

We don’t just provide courses at One Education; we provide a rich learning experience. After purchasing a course from One Education, you get complete 1-year access with tutor support. 

Our expert instructors are always available to answer all your questions and make your learning experience exquisite.

After completing The Definitive Guide To Local SEO, you will instantly get an e-certificate that will help you get jobs in the relevant field and will enrich your CV.

If you want to learn about this topic and achieve certifications, you should consider this The Definitive Guide To Local SEO from One Education.

There are no hidden fees or exam charges. We are very upfront and clear about all the costs of the course.

Course design

The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace.

You are taught through a combination of

  • Video lessons
  • Online study materials

Will I receive a certificate of completion?

Upon successful completion, you will qualify for the UK and internationally-recognised certification and you can choose to make your achievement formal by obtaining your PDF Certificate at a cost of £9 and Hard Copy Certificate for £15.

Why study this course

Whether you’re an existing practitioner or aspiring professional, this course will enhance your expertise and boost your CV with key skills and an accredited qualification attesting to your knowledge.

The Definitive Guide To Local SEO is open to all, with no formal entry requirements. All you need is a passion for learning, a good understanding of the English language, numeracy and IT, and to be over the age of 16.

Course Curriculum

Introduction
Local SEO 00:03:00
Local SEO - An Overview
Overview 00:01:00
What Is Local SEO & Why Is It Important? 00:01:00
Map Pack Vs Organic Results 00:01:00
The Two Elements That Make Up a Local SEO Campaign 00:01:00
Setting the Foundation
Overview 00:01:00
Mindset 00:01:00
CMS of Choice 00:01:00
Is Your Site Mobile Friendly 00:02:00
How to Add GA to Your Website 00:05:00
How to Set up and Verify Google search Console 00:02:00
Keyword Research
Overview 00:01:00
What Is A Keyword And Understanding The Intent Behind it 00:02:00
Brainstorming Your SILS 00:02:00
How To Determine Keyword Difficulty 00:04:00
Keyword Difficulty Pro Tip 00:03:00
How to Find What Keywords You Rank for 00:05:00
Keyword Planner Walk Through 00:05:00
SEMRush- Keyword Research Process 00:10:00
SEMRush – Reverse Engineering Competition 00:10:00
How to Use Google Auto-suggest 00:03:00
Craigslist – Keyword Research 00:02:00
The Importance of Tidying Up Your Keywords Research Sheet 00:02:00
Creating Content For Your Website
Overview 00:01:00
The Importance of Content + The 2 Types You Should Have On Your Website 00:02:00
Service & Locational Based Content 00:03:00
Review Your Competitors 00:03:00
SEMRush – Topic Research 00:02:00
Subscribe to Industry Related Blogs 00:02:00
Examples of Bad Local Content 00:02:00
Avoid Walls of Text and Increase Dwell Time When 00:02:00
How to Ensure Your Content Conveys Trust 00:02:00
The Importance of Fresh Content 00:02:00
Google my Businees
Overview 00:01:00
What is a GMB listing? 00:03:00
How to Check If You Already have a GMB Listed 00:01:00
How to Set Up a GMB Listing 00:07:00
How to Navigate Around The GMB Dashboard 00:04:00
The 9 Elements to Optimise 00:04:00
How to Optimise Your GMB Listing 00:14:00
How to Find Out What Categories Your Competitors Have Selected 00:04:00
What to Do If Your Business Has Multiple Locations 00:02:00
Citations
Overview 00:01:00
What Is A Citation 00:03:00
The Benefits Of Citations + The 3 Categories You Should Be Building 00:02:00
How To Perform A Citation Audit 00:10:00
How To Find Citation Opportunities For Your Business 00:06:00
How To Reverse Engineer Your Competitors Citations 00:04:00
Who to Outsource It 00:03:00
Citations – Recommended Provider 00:02:00
Onpage SEO
Overview 00:01:00
What Is Onpage SEO 00:02:00
The 3 Kings 00:01:00
Optimising for The First King – URL 00:04:00
Optimising for The Second King – SEO Title Tag 00:05:00
Optimising for The Third King – Page Title 00:04:00
How to Geotag images for local relevance 00:04:00
Internal Links and What are They 00:09:00
An SEO Trick to Help Add Geo Relevancy to Your Website 00:03:00
What Are & How to Add Them 00:09:00
What Is Schema & How to Generate It 00:09:00
What Is an XML SiteMap and How to Create One 00:05:00
Page Speed & Hosting
Overview 00:01:00
The Correlation Between Page Speed & Rankings 00:01:00
Web Hosting & Servers 00:04:00
How to Test Your Websites Page Speed 00:03:00
Link Building
Overview 00:01:00
What Is a Backlink 00:02:00
What Is Anchor Text 00:03:00
What Anchor Types Does Your Website Need? 00:01:00
What Pages Should You Build Backlinks to? 00:01:00
How to See What Backlinks You Site Has Already 00:03:00
The Difference Between Citations and Backlinks 00:02:00
How to Determine What Makes a Good Backlink 00:05:00
Guestposting 00:12:00
Steal Your Competitors Backlinks 00:05:00
Sponsorship Link Building 00:07:00
Creating Content Asset 00:03:00
Reviews
Overview 00:01:00
Why Are Reviews Important 00:02:00
How to Generate Reviews 00:04:00
How to Deal with Fake Reviews 00:04:00
CRO
Overview 00:01:00
What Is CRO and Why IS It Important 00:02:00
How to Generate More Conversation 00:04:00
CRO Hack – Call Me Now Button 00:02:00
Tracking Your Progress
Overview 00:01:00
How to Track Your Backlinks 00:03:00
How to Track Your Rankings 00:08:00
Key Things to Be Aware 00:03:00
Putting It Together
Overview 00:01:00
Knowledge Is Power 00:03:00
How Long Does It Take to See Results 00:02:00
How to Sell SEO Services
How to Package Your Services 00:06:00
Conclusion
Conclusion 00:01:00
Bonus
What to Do If Your Rankings Aren’t Increasing 00:03:00
Google Algorithms You Should Know About 00:03:00
Assignment
Assignment -The Definitive Guide To Local SEO 00:00:00
  • PRIVATE
  • 1 year
  • Number of Units98
  • Number of Quizzes0
  • 5 hours, 24 minutes

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