The Definitive Guide To Local SEO
The Definitive Guide To Local SEO
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Overview
The Definitive Guide To Local SEO is the best way for you to gain deep insight and knowledge of this topic. You will learn from industry experts and obtain an accredited certificate after completing the course. Enrol now for a limited-time discounted price.
Like all the courses of One Education, this The Definitive Guide To Local SEO is designed with the utmost attention and thorough research. All the topics are broken down into easy to understand bite-sized modules that help our learners to understand each lesson very easily.
We don’t just provide courses at One Education; we provide a rich learning experience. After purchasing a course from One Education, you get complete 1-year access with tutor support.
Our expert instructors are always available to answer all your questions and make your learning experience exquisite.
After completing The Definitive Guide To Local SEO, you will instantly get an e-certificate that will help you get jobs in the relevant field and will enrich your CV.
If you want to learn about this topic and achieve certifications, you should consider this The Definitive Guide To Local SEO from One Education.
There are no hidden fees or exam charges. We are very upfront and clear about all the costs of the course.
Course design
The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace.
You are taught through a combination of
- Video lessons
- Online study materials
Will I receive a certificate of completion?
Upon successful completion, you will qualify for the UK and internationally-recognised certification and you can choose to make your achievement formal by obtaining your PDF Certificate at a cost of £9 and Hard Copy Certificate for £15.
Why study this course
Whether you’re an existing practitioner or aspiring professional, this course will enhance your expertise and boost your CV with key skills and an accredited qualification attesting to your knowledge.
The Definitive Guide To Local SEO is open to all, with no formal entry requirements. All you need is a passion for learning, a good understanding of the English language, numeracy and IT, and to be over the age of 16.
Course Curriculum
| Introduction | |||
| Local SEO | 00:03:00 | ||
| Local SEO - An Overview | |||
| Overview | 00:01:00 | ||
| What Is Local SEO & Why Is It Important? | 00:01:00 | ||
| Map Pack Vs Organic Results | 00:01:00 | ||
| The Two Elements That Make Up a Local SEO Campaign | 00:01:00 | ||
| Setting the Foundation | |||
| Overview | 00:01:00 | ||
| Mindset | 00:01:00 | ||
| CMS of Choice | 00:01:00 | ||
| Is Your Site Mobile Friendly | 00:02:00 | ||
| How to Add GA to Your Website | 00:05:00 | ||
| How to Set up and Verify Google search Console | 00:02:00 | ||
| Keyword Research | |||
| Overview | 00:01:00 | ||
| What Is A Keyword And Understanding The Intent Behind it | 00:02:00 | ||
| Brainstorming Your SILS | 00:02:00 | ||
| How To Determine Keyword Difficulty | 00:04:00 | ||
| Keyword Difficulty Pro Tip | 00:03:00 | ||
| How to Find What Keywords You Rank for | 00:05:00 | ||
| Keyword Planner Walk Through | 00:05:00 | ||
| SEMRush- Keyword Research Process | 00:10:00 | ||
| SEMRush – Reverse Engineering Competition | 00:10:00 | ||
| How to Use Google Auto-suggest | 00:03:00 | ||
| Craigslist – Keyword Research | 00:02:00 | ||
| The Importance of Tidying Up Your Keywords Research Sheet | 00:02:00 | ||
| Creating Content For Your Website | |||
| Overview | 00:01:00 | ||
| The Importance of Content + The 2 Types You Should Have On Your Website | 00:02:00 | ||
| Service & Locational Based Content | 00:03:00 | ||
| Review Your Competitors | 00:03:00 | ||
| SEMRush – Topic Research | 00:02:00 | ||
| Subscribe to Industry Related Blogs | 00:02:00 | ||
| Examples of Bad Local Content | 00:02:00 | ||
| Avoid Walls of Text and Increase Dwell Time When | 00:02:00 | ||
| How to Ensure Your Content Conveys Trust | 00:02:00 | ||
| The Importance of Fresh Content | 00:02:00 | ||
| Google my Businees | |||
| Overview | 00:01:00 | ||
| What is a GMB listing? | 00:03:00 | ||
| How to Check If You Already have a GMB Listed | 00:01:00 | ||
| How to Set Up a GMB Listing | 00:07:00 | ||
| How to Navigate Around The GMB Dashboard | 00:04:00 | ||
| The 9 Elements to Optimise | 00:04:00 | ||
| How to Optimise Your GMB Listing | 00:14:00 | ||
| How to Find Out What Categories Your Competitors Have Selected | 00:04:00 | ||
| What to Do If Your Business Has Multiple Locations | 00:02:00 | ||
| Citations | |||
| Overview | 00:01:00 | ||
| What Is A Citation | 00:03:00 | ||
| The Benefits Of Citations + The 3 Categories You Should Be Building | 00:02:00 | ||
| How To Perform A Citation Audit | 00:10:00 | ||
| How To Find Citation Opportunities For Your Business | 00:06:00 | ||
| How To Reverse Engineer Your Competitors Citations | 00:04:00 | ||
| Who to Outsource It | 00:03:00 | ||
| Citations – Recommended Provider | 00:02:00 | ||
| Onpage SEO | |||
| Overview | 00:01:00 | ||
| What Is Onpage SEO | 00:02:00 | ||
| The 3 Kings | 00:01:00 | ||
| Optimising for The First King – URL | 00:04:00 | ||
| Optimising for The Second King – SEO Title Tag | 00:05:00 | ||
| Optimising for The Third King – Page Title | 00:04:00 | ||
| How to Geotag images for local relevance | 00:04:00 | ||
| Internal Links and What are They | 00:09:00 | ||
| An SEO Trick to Help Add Geo Relevancy to Your Website | 00:03:00 | ||
| What Are & How to Add Them | 00:09:00 | ||
| What Is Schema & How to Generate It | 00:09:00 | ||
| What Is an XML SiteMap and How to Create One | 00:05:00 | ||
| Page Speed & Hosting | |||
| Overview | 00:01:00 | ||
| The Correlation Between Page Speed & Rankings | 00:01:00 | ||
| Web Hosting & Servers | 00:04:00 | ||
| How to Test Your Websites Page Speed | 00:03:00 | ||
| Link Building | |||
| Overview | 00:01:00 | ||
| What Is a Backlink | 00:02:00 | ||
| What Is Anchor Text | 00:03:00 | ||
| What Anchor Types Does Your Website Need? | 00:01:00 | ||
| What Pages Should You Build Backlinks to? | 00:01:00 | ||
| How to See What Backlinks You Site Has Already | 00:03:00 | ||
| The Difference Between Citations and Backlinks | 00:02:00 | ||
| How to Determine What Makes a Good Backlink | 00:05:00 | ||
| Guestposting | 00:12:00 | ||
| Steal Your Competitors Backlinks | 00:05:00 | ||
| Sponsorship Link Building | 00:07:00 | ||
| Creating Content Asset | 00:03:00 | ||
| Reviews | |||
| Overview | 00:01:00 | ||
| Why Are Reviews Important | 00:02:00 | ||
| How to Generate Reviews | 00:04:00 | ||
| How to Deal with Fake Reviews | 00:04:00 | ||
| CRO | |||
| Overview | 00:01:00 | ||
| What Is CRO and Why IS It Important | 00:02:00 | ||
| How to Generate More Conversation | 00:04:00 | ||
| CRO Hack – Call Me Now Button | 00:02:00 | ||
| Tracking Your Progress | |||
| Overview | 00:01:00 | ||
| How to Track Your Backlinks | 00:03:00 | ||
| How to Track Your Rankings | 00:08:00 | ||
| Key Things to Be Aware | 00:03:00 | ||
| Putting It Together | |||
| Overview | 00:01:00 | ||
| Knowledge Is Power | 00:03:00 | ||
| How Long Does It Take to See Results | 00:02:00 | ||
| How to Sell SEO Services | |||
| How to Package Your Services | 00:06:00 | ||
| Conclusion | |||
| Conclusion | 00:01:00 | ||
| Bonus | |||
| What to Do If Your Rankings Aren’t Increasing | 00:03:00 | ||
| Google Algorithms You Should Know About | 00:03:00 | ||
| Assignment | |||
| Assignment -The Definitive Guide To Local SEO | 00:00:00 | ||
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