Or
1 Year Access 
Intermediate 
4 Students 
3 hours, 30 minutes Get access to 5000+ courses including this for only £49. Learn More.
YouTube Channel For Business helps entrepreneurs, marketers, and business owners build a successful YouTube business from the ground up. Learn video content creation, content strategy, and business branding while creating a professional channel. This course provides practical steps to establish a strong online presence and support long-term digital marketing success.
Master the complete process of creating, editing, and publishing engaging videos with the right tools and techniques. Discover YouTube SEO, effective video marketing, and proven methods for audience engagement that improve visibility. Optimize every upload to attract more viewers, strengthen your brand, and achieve sustainable channel growth.
Explore advanced video marketing strategies, sales funnels, and promotional techniques designed to expand your reach. Learn how to increase channel growth, improve brand promotion, and turn your YouTube channel into a valuable business asset. By the end, you'll confidently use YouTube as a powerful digital marketing platform for business success.
Learners complete an assignment designed to evaluate their understanding of the course content. The assignment is reviewed by qualified tutors who provide personalised feedback, allowing learners to demonstrate their applied knowledge and skills.
After completing the YouTube Channel For Business course assessment, you will be eligible to receive a CPD-accredited certificate worth £9 from One Education to demonstrate your achievement.
The certificate is also available as a printed hard copy delivered by post for £15.
Studying the YouTube Channel for Business course helps learners understand how to create, manage, and grow a YouTube channel as a powerful business marketing tool. It covers channel setup, content planning, video optimisation, audience engagement, branding, and performance analysis.
This course strengthens digital marketing, content creation, and strategic communication skills, enabling learners to attract customers, build brand authority, and increase business visibility through video content. It also supports career and business growth by providing practical techniques to grow a successful YouTube presence and achieve measurable marketing results.
The YouTube Channel For Business course has a total study time of 3 hours, 30 minutes. This practical programme is designed for flexible learning, allowing learners to progress at their own pace while developing the skills to create, manage, and grow a YouTube channel for business, enhance brand visibility, and engage audiences through effective video marketing.
The YouTube Channel for Business course is designed for entrepreneurs, business owners, marketers, and content creators who want to use YouTube to promote their brand and grow their business. No prior experience is required, though basic familiarity with YouTube and digital marketing is helpful. Learners should have access to an internet-enabled device and a stable internet connection to complete the fully online course at their own flexible pace.
This course teaches how to create, manage, and grow a YouTube channel to promote a business, increase brand awareness, and attract customers.
No. It is suitable for beginners with no prior YouTube marketing experience required.
The course is delivered online, allowing you to learn at your own pace.
Yes. Practical channel-building exercises, content planning tasks, and quizzes may be included to reinforce learning.
You will receive a certificate of completion after successfully finishing the course.
This course supports careers in digital marketing, YouTube marketing, content creation, social media management, brand promotion, and online business development.
| Section 01: YouTube for Beginners | Introduction | |||
| YouTube for Beginners | Course Agenda | 00:03:00 | ||
| Why Create A YouTube Channel? | 00:05:00 | ||
| Section 02: Create Your YouTube Channel | Getting Started | |||
| Create Your YouTube Channel | Section Agenda | 00:02:00 | ||
| YouTube’s Rules | Terms, Policies & Guidelines | 00:04:00 | ||
| Create Your Channel | Sign Up With Google | 00:03:00 | ||
| Channel Artwork | Banner & Channel Icon for YouTube | 00:07:00 | ||
| Add Your Channel Description, Business Email & Site Links | 00:05:00 | ||
| YouTube Studio Basics | Channel Keywords & Video Watermark | 00:03:00 | ||
| Google Adwords | Link Adwords to Your YouTube Channel | 00:04:00 | ||
| Google Analytics | Create & Add Your Analytics Property ID | 00:05:00 | ||
| Section 03: Video Creation Tools | Equipment & Software | |||
| Equipment & Software for Video Creation | Section Agenda | 00:02:00 | ||
| Video Software Options | Presentations, Recording & Editing | 00:05:00 | ||
| Microphone Options | Select A Microphone to Record Your Videos | 00:03:00 | ||
| Camera Options | Select A Camera for Filming & Recording | 00:04:00 | ||
| Lighting & Background Options | Set Up Your Studio Lighting & Props | 00:04:00 | ||
| Section 04: Create Your Videos | Video Styles, Filming & Editing | |||
| Video Creation Strategies & Tips | Section Agenda | 00:03:00 | ||
| YouTube Videos | Account Verification, Export Settings & Recommendations | 00:05:00 | ||
| Video Types & Recording Styles Overview | 00:04:00 | ||
| Screencast Videos | Filming & Editing Screencast Videos | 00:06:00 | ||
| Talking Head Videos | Filming & Editing Talking Head Videos | 00:05:00 | ||
| Combination Videos | Filming & Editing Combination Videos | 00:05:00 | ||
| Hands on Demonstration Videos | GoPro Filming | 00:03:00 | ||
| Editing Extras | Add Background Music, Images, Logo Intros, Etc. | 00:04:00 | ||
| Create Your Videos | Channel Trailer, CTA Outro & Other Videos | 00:04:00 | ||
| Section 05: Upload Your Videos | Adding & Optimizing YouTube Videos | |||
| Video Uploads & Settings | Section Agenda | 00:01:00 | ||
| Upload Videos to Your Channel | Desktop or Laptop | 00:07:00 | ||
| Mobile Uploads | Add Channel Videos from Your Smartphone | 00:05:00 | ||
| Video Thumbnails | Create & Add Custom Thumbnail Images | 00:03:00 | ||
| Cards & End Screens | Add Video Cards & End Screen Elements | 00:05:00 | ||
| Create Playlists | Create & Add Videos to Playlists | 00:05:00 | ||
| Homepage Layout | Customize Your YouTube Homepage | 00:07:00 | ||
| Section 06: Grow Your Channel | YouTube Growth Strategies | |||
| Grow Your YouTube Channel | Section Agenda | 00:02:00 | ||
| VidIQ | App Download & Overview | 00:07:00 | ||
| Scheduling & Premiers | Schedule Your Video Release | 00:06:00 | ||
| Social Media & Website | Increase Your Views & Subscribers | 00:07:00 | ||
| YouTube Community | Interacting, Comments & Collaborations | 00:06:00 | ||
| Video Discovery Ads | Boost Your Channel Growth | 00:12:00 | ||
| Channel Analytics | YouTube Studio & Mobile App Review | 00:08:00 | ||
| Section 07: Video Marketing Strategies | Funnels & Sales | |||
| Video Marketing Strategies | Section Agenda | 00:03:00 | ||
| YouTube Partner Program | Requirements & Overview | 00:04:00 | ||
| What Are Funnels? | AIDA Model & Video Types for Marketing | 00:06:00 | ||
| Simple YouTube Funnels | Example Funnels For YouTube Videos | 00:07:00 | ||
| Targeted Paid Ads for Promotion | Create YouTube In-Stream Ads | 00:10:00 | ||
| Section 08: Thanks for Joining! | |||
| Bonus Lecture | 00:01:00 | ||
| Assignment | |||
| Assignment – YouTube Channel For Business | 00:00:00 | ||
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