How Big is Content Writing Industry (2024)

If you are new to content writing or currently an active participant in the industry and are wondering about its future. Today’s blog is specially for you. As we discuss the content writing industry in depth, you will get a clear idea about the business and its future. Sit back and read till the end and say goodbye to your uncertainties and second thoughts.

As we enter 2023, the world is on the verge of being transformed by artificial intelligence. It has already changed several sectors through automation, and it is set to have a significant influence on the content writing industry. AI Writing Softwares like Jasper.ai, Closerscopy etc. are already taking the content writing game to the next level. Although new, these tools are rapidly developing and helping millions of websites with their content requirements.

Right from a startup to a silicon valley giant, every business needs content to survive in this digital era. For a matter of fact, this very article will help us to get our business exposure to users like you and help us grow as we go. Without further due, let us take you through all things content writing!

Scope of Content Writing In 2023 & BEYOND

Research Writing

This style of writing draws on findings from books, periodicals, newspapers, authorities, the internet, and other sources. Research writers take difficult concepts and translate them into basic terms so everyone can understand them.

Technical Writing

Technical content writers guide and discuss a subject. This style of writing  mostly includes all paperwork such as publications, fact sheets, manuals, policies, data sheets, and so on. If you have a technological background, you will have no trouble landing freelance article writing work.

Medical Writing

A medical content writer uses clinical research principles to create clinical trial documentation that effectively explain research inferences, product usage, and other medical information. They also verify that papers adhere to regulatory, publishing, or other criteria such as content, format, structure, and so on.

Copywriting

As a copywriter, your main focus is on writing content that helps in sales.

The whole concept revolves around marketing and advertising.

It necessitates thinking beyond the box.

Creative Writing

Creative writing is an umbrella term, the following are sub-branches of creative writing – journalistic articles, featured writing, scripts for media houses, theater, poetry, and comics.

Web content writing

Writing web content necessitates a thorough understanding of SEO.

You must develop a strong bond with your keywords. Your relationship with keywords determine your success. You can use SEMrush (17% OFF Annualy) Ahrefs, UberSuggest tools for depth keyword research.

Academic Writing

Academic writing is particularly popular in nations where students are judged mostly on their assignments. There are several content writing opportunities available where university students may pay writers to help them with their research papers.

Social Media Writing

The priority for the function of a social media manager is content writing.

When it comes to captivating the audience and increasing client demand, it is also related to creative writing. This position does not require any managerial experience.

Statistical Overview of Content Writing Industry

• Every day, 60% of marketers generate at least one piece of content (Source eMarketer): This single piece of content which we are talking about can be a blog post, a long-form article, a video, an infographic, or a podcast

• When comparing content marketing leaders to followers, the year-on-year gain in unique site traffic is 7.8x greater for leaders (According to Aberdeen)

• Custom content was ranked as the top marketing priority by 57% of marketers (Source: Altimeter in 2014): Custom content soared in popularity in 2013, and businesses who embraced it were unstoppable. According to a finding, if companies developed more personalized content, 78% of users will trust your company more.

• Marketing using Content is 62% less expensive than traditional marketing and generates around three times as many leads. (Source: DemandMetric)

• Organizations that spend equal to or more than 40% of their budget on content marketing outperform those who spend less.

• AI generated content is gaining popularity. Jasper.ai is used by tech giants like Google, IBM etc.

• Around 70% of marketers think content based marketing is superior to email based marketing and public relations (Source: Custom Content Council): Marketers have achieved greater success when providing helpful content and targeting the right clients than delivering promotional kits and sending emails.
• Around 65% of B2B marketers outsource writing (Study by: TopRankBlog): That is a huge number! all the freelance content writers out there, what are you waiting for? send your resumes to these businesses.

• Around 72% percent of marketers are creating much more content than previous year(Source: CMI): With 2+ mil. articles posted every day, the number is only going higher as each day passes.

• LinkedIn is preferred by 91 % of B2B marketers to disseminate content.

(Source:  TopRankBlog)

What does the future look like?

Ever since the Coronavirus outbreak struck the globe, More and more companies are going online.This has resulted in severe rivalry across all industrial verticals. As a result of this circumstance, an increasing number of firms are embracing content based marketing. As per the  2021 Content Marketing Institute report. It was discovered that around 43%  of marketers increased their spending for content marketing activities. Furthermore, 66% of marketers expect the budget to be increased as we enter 2023.

• The rise of the digital era: The online change can only be sustained with having relevant material on websites of businesses to attract clients.

As a result, several companies have begun to engage online content writing organizations to create material for their website users. And even though the Covid 19 outbreak has passed, researchers predict this tendency will continue. This only means growth of the Content Writing Industry.

• Exponential growth of individuals online: Underdeveloped nations worldwide, including India, during the series of Covid 19 lockdowns experienced a fast growth in the number of internet users. According to Forbes, the total internet hits have surged by 50-70% since the lockdowns.

The numbers presented above are encouraging for the content writing sector. As the number of online readers grows, so will the need for high-quality, helpful online material.

• AI based content on rise: AI is taking the content writing industry by storm. AI Content Writers are leveling the game up for content marketers. All you have to do is select a writing template and enter your pointers for the blog, the tool will give out a keyword rich and plagiarism free content to you within seconds. Although the AI tools are capable of doing all of these, it still needs a human touch to get the content at its best. So if you are thinking that AI will completely take over the industry and leave content writers starving, you’re wrong. It will increase productivity by 10 folds and help the content writing industry thrive.

Conclusion

The sky’s the limit for the content writing industry in the days to come. As we enter the metaverse, we’re seeing a digital shift which is not complete yet and once completed, it will never stop growing. This is your chance to get into the sector early and shine. Whether it’s side hustling, part timing or full time writing, make use of the resources online and get your content game up.

FAQs

1. Does content writing have a future?

Content writing has a bright future due to the increasing demand for digital marketing, SEO, and quality online content, driven by the expanding number of internet users and businesses moving online.

2. What industry is content writing?

The content writing industry is part of the broader digital marketing and media sector, encompassing various forms of written content such as articles, blogs, social media posts, and web content to attract and engage audiences online.

3. What is content development in writing?

Content development in writing involves creating, editing, and organizing written materials to engage an audience, enhance brand awareness, and drive business goals, which includes articles, blogs, social media posts, and other digital content.

4. Is content writing high in demand?

Yes, the content writing industry is in high demand, driven by the increasing need for businesses to create engaging content for their websites, blogs, and social media platforms, which helps improve their online presence and attract more customers.

5. Is content writing a growing field?

Yes, the content writing field is rapidly growing, driven by the increasing demand for online content in various industries such as marketing, education, and entertainment, fueled by the rise of digital platforms and the need for businesses to establish a strong online presence.