The importance Of Watermarks & Brand Presentation

Imagine this – you have started your own blog and added a couple of pics to enhance its appeal. As you wait for your blog to garner some followers, you notice someone else using your photos secretively and not even giving you the due credit! How would you claim that back? After all, this is the vast digital world we are talking about! Well, there’s a way to protect your creativity – by adding a watermark to your photo to personalise it and save it from theft. 

Are you new to this domain? Well, then it’s time you get to know a little more about the watermarking of photos, the benefits, and the key factors you must look into before using a tool to do the needful. Let’s get started – 

Why watermarking of photos is crucial? 

As you already know or may have understood now – a watermark is a logo (it could be a signature or even a text) that is superimposed on a particular photo to help associate that with the owner. By adding watermark to photo, you claim the authority of that picture and protect it from any copyright infringement. 

Hence, in simple terms – nobody will be able to use the photo without your permission. If at all they do, they will have to give due credit to the actual authority holder of that picture so that the third party is aware of your credentials and will not mistake it to be somebody else’s. 

Have you got the basic idea about watermarking of images? Now, it’s time that you get to know the pros and cons of this feature and understand its usage better. 

What are its advantages? 

As far as its advantages are concerned, they are – 

It gives the person the direct authority to use that picture. Nobody apart from you is authorised to use that picture. 

This works as a great marketing tool. Imagine if your photo goes viral! You get the ultimate credit and also more projects. 

As good as this logo on your picture is, this does bring a little headache. You must take note of the same. 

Is there something you must be careful of?

Seemingly, there is. The only one is that, if not done adeptly, it could ruin the aesthetics of your photo. As much as you may wish to save it from copyright infringement if you cannot handle it deftly, it diminishes that photo’s power. Hence, you must be very cautious when picking up a tool for watermarking your image. It must enhance the picture and in no way diminish its quality. 

What to note before getting a tool? 

You have completely understood why a watermark is a necessity, and hence, it is time to choose a tool that would do justice to it. So, what must you check in that tool before finalising it? 

Factor 1 – It must work on desktops and mobiles

The first thing you need in a tool is its functioning over multiple domains – from desktops to mobiles (Android and iPhone). Check well if the tool works on different set-ups and holds up the pressure of watermarking photos in batches (at times, you need pictures in stacks for a project or such). 

Factor 2 – Can you customise the design? 

This is another crucial factor you must check. You have to understand that you would like a different logo every time. Also, if you are into a business, then you can change the set-up of the watermark, from its font style to its placement. Hence, it would be best to have a tool that can customise the design per your demand. 

Figure out if the tool is – can scan your signature and turn it into a watermark (many bloggers use this technique). Also, find out if you can change its size according to the picture (supposedly, only stock libraries use full-size logos). The position of that watermark will impact your picture. Therefore, you must adjust it according to the composition of the picture so that it does not overwhelm the photo’s quality. 

Factor 3 – How does it maintain the aesthetics of the image 

Though there’s a thought at the back of your mind that – a logo or a text print, as good and necessary it may be, can ruin the inherent power of the photo – it is not the same always. For that, you need to find a tool which organically adds the watermark to the picture without interfering with its beauty. Ensure you do a test-check before you opt for that tool. Always note that – the watermark is merely a logo to identify and not look like a sore thumb. At the end of the day, it is the picture that must speak, while the logo gives authority. 

Factor 4 – If it work both manually and automatically? 

This is the last factor to check when you are looking for a tool to help watermark your photos. Before subscribing or using it – check if it has an auto-mode or if you have to do things manually. If it is on auto-mode, then you can watermark pictures in batches by previously setting up the details and putting the photos in batches. 

However, if you intend to personalise it, then you must be able to manually adjust the settings and work accordingly. 

Find a tool that offers you both so that you may use them interchangeably. 

Factor 5 – Whom to connect with in case of a glitch? 

Say, you bought the tool that claims to have all the facilities you want. However, certain technical glitches occur, leaving you in the lurch. Who do you connect with? Is there a customer support or any such system that will take accountability? Before you go in for an online paid tool, do check the specifics for your benefit. This might not seem important now, but it is essential in the long run. 

Having said that, it is crucial that you always keep the original picture handy so that you may restart the process in case of a glitch. 

Concluding thoughts 

Watermarking your image to enhance your marketing strategies and saving it from being infringed is a great idea. However, for adding a watermark to your photo, you must look for a tool that in no way reduces the artistic feature of your photo, but rather enhances its beauty. Thus, the watermark must become more of a trademark to help you amplify your business or any other venture format you plan with those pictures. You must choose well.