Section 01: Introduction | |||
Introduction | 00:01:00 | ||
Why is Brand so Important Today? | 00:03:00 | ||
Course Differentiation & Course Outline | 00:04:00 | ||
Section 02: Why Should You Know? | |||
What is Brand, Brand Management, Brand Development and Brand Building? | 00:04:00 | ||
Brand Equity Index Model | 00:06:00 | ||
Types of researchers Related to Brand Building | 00:18:00 | ||
Key Attributes, unmet Needs, Motivators and Key Drivers | 00:10:00 | ||
Brand Experience | 00:05:00 | ||
Section 03: How to Win? | |||
How to get a big picture to win? | 00:05:00 | ||
How to define thought process – part 1: Model | 00:02:00 | ||
How to define thought process – part 2: Shopping Behavior | 00:05:00 | ||
How to define thought process – part 3: Examples | 00:09:00 | ||
How to understand and analyze the key drivers? | 00:16:00 | ||
How to conduct surveys by yourself? | 00:04:00 | ||
How to discover unmet needs and prioritize attributes? | 00:01:00 | ||
How to define unique value proposition? | 00:02:00 | ||
Section 04: How to get Materials before Launch with Limited Budget? | |||
How to name your brand effectively? | 00:07:00 | ||
How to use color to win consumers’ attention? | 00:09:00 | ||
Key Concept | 00:06:00 | ||
Assignment | |||
Assignment – Brand Building from the Sketch | 2 days, 10 hours | ||
Order Your Certificate | |||
Order Your Certificate QLS | 00:00:00 |
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