Section 01: Welcome - How to Get the Most Out Of This Course | |||
Learn Business Fundamentals and Create Your Own Business Plan Today! | 00:02:00 | ||
Quickfire Strategy Quiz How much do you know about your business strategy? | 00:02:00 | ||
Quickfire Strategy Quiz – My “Answers” | 00:10:00 | ||
How to get the most from this Course | 00:09:00 | ||
Using the Course Map Matrix | 00:06:00 | ||
Guide to the Course Assignments | 00:04:00 | ||
Download All Course Materials Here | 00:03:00 | ||
Section 02: Business Fundamentals: Connecting Business Strategy to the Business Plan | |||
Section Introduction: Connecting Business Strategy to the Business Plan | 00:02:00 | ||
Business Strategy to Business Plan | 00:04:00 | ||
What do we mean by Business Strategy? | 00:02:00 | ||
What is a Business Plan? | 00:06:00 | ||
What do we mean by Corporate Strategy? | 00:07:00 | ||
Should You Be Creating Shareholder Value? | 00:07:00 | ||
Introduction to Strategic Management | 00:06:00 | ||
Section 03: Business Fundamentals: The Value of Strategic Analysis | |||
Section Introduction: The Value of Strategic Analysis | 00:01:00 | ||
Strategic Analysis – The First Step | 00:02:00 | ||
What is Strategic Analysis? | 00:05:00 | ||
Frameworks for Strategic Analysis | 00:10:00 | ||
Strategic Analysis Frameworks Case Study: Apple | 00:11:00 | ||
Section 04: Business Fundamentals: Frameworks and Theories Business Strategists Must Know | |||
Section Introduction: Frameworks and Theories Business Strategists Must Know | 00:02:00 | ||
Why are these Business Models important? | 00:02:00 | ||
The Story of the Hedgehog and the Fox | 00:03:00 | ||
Why are Management Theories Useful in Business Strategy? | 00:09:00 | ||
SWOT Analysis | 00:05:00 | ||
Introduction to Michael Porter’s Five Forces Model | 00:06:00 | ||
Lafley and Martin Five Step Strategy Model | 00:06:00 | ||
The 5Cs Model | 00:06:00 | ||
What is PEST or Broad Factors Analysis? | 00:05:00 | ||
PESTEL Analysis | 00:05:00 | ||
Ansoff Matrix | 00:07:00 | ||
Value Chain | 00:05:00 | ||
Business Model Synthesis | 00:08:00 | ||
Black Swan Events – Coronavirus | 00:05:00 | ||
Section 05: Critical Evaluation of Leadership | |||
Section Introduction: Critical Evaluation of Leadership | 00:01:00 | ||
Vision and Leadership – Starting at the Top | 00:06:00 | ||
What Skills Are We Looking For In Management? | 00:07:00 | ||
What is the Purpose of a Vision Statement? | 00:03:00 | ||
Section 06: Products and Services and Competitive Advantage | |||
Section Introduction: Products Services and Competitive Advantage | 00:02:00 | ||
What do we mean by Products and Services | 00:03:00 | ||
Why Product Differentiation is Critical | 00:05:00 | ||
Product Diversification in Business Strategy | 00:06:00 | ||
How Does Quality Management fit into your Business Strategy? | 00:04:00 | ||
What do we mean by Competitive Advantage? | 00:06:00 | ||
Bowman’s Strategic Clock – Strategic Positioning | 00:09:00 | ||
Products, Services and Technology in the Business Plan | 00:06:00 | ||
Section 07: Competition - Know Your Enemy | |||
Section Introduction: Competition – Know Your Enemy | 00:02:00 | ||
Competitor Analysis | 00:05:00 | ||
BCG Matrix | 00:06:00 | ||
Competitors and Competitive Forces | 00:10:00 | ||
Competitive Intensity | 00:09:00 | ||
Industry Life Cycle | 00:05:00 | ||
Competition – Business Plan Tie In | 00:02:00 | ||
Section 08: External Strategic Analysis - Industry, Markets and Competition | |||
Section Introduction: Industry, Markets and Competition | 00:02:00 | ||
What do we mean by External Strategic Analysis | 00:09:00 | ||
How Does Industry Analysis Help? | 00:05:00 | ||
Conducting PEST or Broad Factors External Analysis | 00:11:00 | ||
What are the Business and Funding Life Cycles? | 00:10:00 | ||
Value Chains: Connecting Companies to their External Environment | 00:08:00 | ||
Addressing the Total Addressable Market (TAM) | 00:05:00 | ||
Market Segmentation: Choosing Customers | 00:07:00 | ||
Bargaining Power of Suppliers | 00:06:00 | ||
Bargaining Power of Customers/Buyers | 00:06:00 | ||
Business Plan: Industry, Markets and Competition | 00:04:00 | ||
Section 09: Internal Strategic Analysis - Operations and Customer Management | |||
Section Introduction – Operations and Customer Management | 00:02:00 | ||
What are Business Operations? | 00:03:00 | ||
Strategic Analysis with the Business Model Canvas | 00:14:00 | ||
How can Corporate Structure impact Strategy? | 00:07:00 | ||
Organisational Development | 00:04:00 | ||
Reviewing the Operations of the Firm | 00:03:00 | ||
Click and Mortar – Online meets Offline | 00:05:00 | ||
E Commerce Business Models | 00:06:00 | ||
Internal Strategic Analysis – Business Plan Tie In | 00:05:00 | ||
Section 10: Six Minute Strategist SWOT Assignment | |||
Section Introduction: Six Minute Strategist SWOT Assignment | 00:02:00 | ||
Section 11: Customer Value Proposition | |||
Section Introduction: Customer Value Proposition | 00:02:00 | ||
Understanding the Customer Value Proposition | 00:03:00 | ||
Positioning Your Firm in the Market | 00:04:00 | ||
What do we mean by a Profit Model? | 00:05:00 | ||
Hax’s Delta Model | 00:09:00 | ||
Switching Costs and Customer Strategy | 00:03:00 | ||
Managing the Customer Experience | 00:05:00 | ||
What is the Customer Journey? | 00:06:00 | ||
Customers, Customer Value and the Business Plan | 00:03:00 | ||
Section 12: Sales and Marketing Strategy | |||
Section Introduction: Sales and Marketing | 00:02:00 | ||
The 5 Ps of Marketing | 00:06:00 | ||
How Can You Plan Your Marketing? | 00:11:00 | ||
Push Marketing Strategy | 00:03:00 | ||
Understanding AIDA | 00:07:00 | ||
Progressive Sequence of 9 Agreements | 00:07:00 | ||
Pricing Strategies | 00:11:00 | ||
Sales and Marketing in the Business Plan | 00:06:00 | ||
Section 13: Digital Business Strategy Transformation | |||
Section Introduction: Digital Business Strategy Transformation | 00:02:00 | ||
Why Do You Need A Digital Strategy Blueprint? | 00:07:00 | ||
What Skills and Assets do you need to be a Digital Entrepreneur? | 00:07:00 | ||
Digital Strategy Blueprint Overview | 00:18:00 | ||
Digital Strategy – Customer Centric Transformation | 00:07:00 | ||
Digital Strategy – Customer Experience Transformation | 00:05:00 | ||
Digital Strategy – Customer Channel Transformation | 00:06:00 | ||
Digital Strategy – Customer Engagement Transformation | 00:19:00 | ||
Digital Strategy – Digital Skills Transformation | 00:04:00 | ||
Digital Strategy – Tools and Resources | 00:02:00 | ||
Section 14: Finance - Understanding Financial Statements | |||
Section Introduction: Understanding Financial Statements | 00:02:00 | ||
Overview of Financial Statements | 00:03:00 | ||
GAAP: Accruals vs Cash Accounting | 00:06:00 | ||
Income Statement or Profit and Loss Account | 00:08:00 | ||
Introduction to the Balance Sheet | 00:11:00 | ||
Cash Flow Statement | 00:06:00 | ||
Cash Flow Metrics Explained | 00:09:00 | ||
Case Study – Apple Financial Statements | 00:04:00 | ||
Financial Statements in the Business Plan | 00:06:00 | ||
Section 15: Finance: Strategic Financial Analysis | |||
Section Introduction: Strategic Financial Analysis | 00:01:00 | ||
What is Financial Analysis? | 00:11:00 | ||
Income Statement Profitability Ratios | 00:04:00 | ||
Balance Sheet Ratio Analysis | 00:12:00 | ||
Cash Flow Statement Analysis | 00:05:00 | ||
Valuation Ratios | 00:04:00 | ||
Section 16: Finance: Financial Analysis - Case Study and Assignment | |||
Section Introduction: Financial Analysis – Case Study and Assignment | 00:01:00 | ||
Apple Inc Financial Analysis – Solution | 00:03:00 | ||
Discussion of Measurements of Growth Analysis | 00:05:00 | ||
Discussion of Measures of Profitability Analysis | 00:07:00 | ||
Discussion of Trading Performance Analysis | 00:03:00 | ||
Discussion of Working Capital (Liquidity and Efficiency) Analysis | 00:12:00 | ||
Section 17: Future Business Strategy Analyser Assignment | |||
Section Introduction: Future Business Strategy Analyser Assignment | 00:01:00 | ||
Section 18: Goal Setting and Financial Performance | |||
Section Introduction: Goal Setting and Performance Management | 00:02:00 | ||
Introduction to Goal Setting | 00:03:00 | ||
What do we mean by SMART Goals? | 00:04:00 | ||
Key Performance Indicators | 00:04:00 | ||
Strategic Dashboards | 00:07:00 | ||
Corporate Performance Management | 00:04:00 | ||
Objectives and Key Results | 00:04:00 | ||
Year over Year Performance | 00:04:00 | ||
Section 19: Business Fundamentals: Growth Strategies | |||
Section Introduction: Growth Strategies | 00:02:00 | ||
Organic vs Inorganic | 00:03:00 | ||
The Advantage of First Mover Advantage | 00:05:00 | ||
The Importance of Scalability | 00:04:00 | ||
Merger and Acquisitions Growth Strategies | 00:10:00 | ||
Buy and Build Growth Strategy | 00:08:00 | ||
Negative Growth- Company Recovery Strategies | 00:09:00 | ||
Post Coronavirus Strategies | 00:06:00 | ||
Growth Strategies Business Plan Tie In | 00:03:00 | ||
Section 20: Valuation Funding, Exits and Returns | |||
Section Introduction: Valuation, Funding, Exits and Returns | 00:02:00 | ||
Valuation and Funding – A Consequence of our Business Strategy | 00:04:00 | ||
How to Value a Company | 00:11:00 | ||
Sources of Equity Funding | 00:08:00 | ||
What is a Pre-Money Valuation? | 00:06:00 | ||
How to Create a Pitch Deck for Investors | 00:06:00 | ||
Sources and Uses of Funds in the Business Plan | 00:02:00 | ||
What is a Cap Table? | 00:05:00 | ||
Exit Strategies and Returns | 00:09:00 | ||
Transaction Cost Management | 00:02:00 | ||
Section 21: Risk Assessment | |||
Section Introduction: Risk Assessment | 00:01:00 | ||
Risk Assessment – Strategic Plan Summary | 00:02:00 | ||
Section 22: Business Plan Synthesis | |||
Section Introduction: Business Plan Synthesis | 00:03:00 | ||
Business Plan Synthesis | 00:03:00 | ||
Business Plan – Executive Summary | 00:02:00 | ||
Business Plan – History and Background | 00:02:00 | ||
Business Plan – Management Summary | 00:04:00 | ||
Business Plan Appendicies | 00:04:00 | ||
Key Questions Check List | 00:01:00 | ||
Business Plan – Audience Targeting | 00:03:00 | ||
Business Plan Refinement: Types of Businesses | 00:02:00 | ||
Section 23: Summary and Wrap Up | |||
Summary and Wrap Up | 00:05:00 | ||
Section 24: Additional File | |||
Additional File | 00:00:00 | ||
Assignment | |||
Assignment – Business Strategy Planning | 3 weeks, 3 days | ||
Order Your Certificate | |||
Order Your Certificate QLS | 00:00:00 |
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