Business Strategy Planning


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For executing a business plan, you need to make your business strategic planning flawless. Learn business strategy planning from this Business Strategy Planning course and be able to understand your business better and how you can survive in the marketplace.

The Business Strategy Planning course is divided into numerous bite-sized lessons that will help you to understand business strategies, strategy transformation, product and services. You will learn about business fundamentals, the connection between business strategist, business plan value of strategic analysis, business framework and theories, critical evaluation, comparative analysis, operation and customer management. You will also learn how you can use this business analysis in your business plan and identify the flaws and correct them.

This course is ideal for business owners, business analysts, entrepreneurs, Idea generators, marketing analysts or anyone who wants to learn more about business strategy planning. This course will teach you business strategy planning from scratch.

Course design

The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace.

You are taught through a combination of

Certificate of Achievement

Endorsed Certificate of Achievement from the Quality Licence Scheme

After successfully completing the course, learners will be able to order an endorsed certificate as proof of their new achievement. Endorsed certificates can be ordered and get delivered to your home by post for only £129.00. There is an additional £10 postage charge for international students.

CPD Certification from One Education

After successfully completing the assessment of this course, you will qualify for the CPD Certificate from One Education as proof of your continued expert development. Certificate is available in PDF format, at the cost of £9, or a hard copy can be sent to you via post, at the cost of £15.


This course has been endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. This course is not regulated by Ofqual and is not an acknowledged lesson. One Education will be able to advise you on any further recognition, for example, progression routes into further and/or higher education. For further information, please visit the Learner FAQs on the Quality Licence Scheme website.

Method of Assessment

To assess your learning, you have to complete the assignment questions provided at the end of the course. You have to score at least 60% to pass the exam and to qualify for Quality Licence Scheme endorsed, and CPD acknowledged certificates. 

After submitting the assignment, our expert tutor will assess your assignment and will give you feedback on your performance.

After passing the assignment exam, you will be able to apply for a certificate.

Why Study This Course

It doesn’t matter if you are an aspiring expert or absolute beginner; this course will enhance your expertise and boost your CV with critical skills and an acknowledged certificate attesting to your knowledge.

The Business Strategy Planning is fully available to anyone, and no previous lessons are needed to enrol. All One Education needs to know is that you are eager to learn and are over 16.

Course Curriculum

Section 01: Welcome - How to Get the Most Out Of This Course
Learn Business Fundamentals and Create Your Own Business Plan Today! 00:02:00
Quickfire Strategy Quiz How much do you know about your business strategy? 00:02:00
Quickfire Strategy Quiz – My “Answers” 00:10:00
How to get the most from this Course 00:09:00
Using the Course Map Matrix 00:06:00
Guide to the Course Assignments 00:04:00
Download All Course Materials Here 00:03:00
Section 02: Business Fundamentals: Connecting Business Strategy to the Business Plan
Section Introduction: Connecting Business Strategy to the Business Plan 00:02:00
Business Strategy to Business Plan 00:04:00
What do we mean by Business Strategy? 00:02:00
What is a Business Plan? 00:06:00
What do we mean by Corporate Strategy? 00:07:00
Should You Be Creating Shareholder Value? 00:07:00
Introduction to Strategic Management 00:06:00
Section 03: Business Fundamentals: The Value of Strategic Analysis
Section Introduction: The Value of Strategic Analysis 00:01:00
Strategic Analysis – The First Step 00:02:00
What is Strategic Analysis? 00:05:00
Frameworks for Strategic Analysis 00:10:00
Strategic Analysis Frameworks Case Study: Apple 00:11:00
Section 04: Business Fundamentals: Frameworks and Theories Business Strategists Must Know
Section Introduction: Frameworks and Theories Business Strategists Must Know 00:02:00
Why are these Business Models important? 00:02:00
The Story of the Hedgehog and the Fox 00:03:00
Why are Management Theories Useful in Business Strategy? 00:09:00
SWOT Analysis 00:05:00
Introduction to Michael Porter’s Five Forces Model 00:06:00
Lafley and Martin Five Step Strategy Model 00:06:00
The 5Cs Model 00:06:00
What is PEST or Broad Factors Analysis? 00:05:00
PESTEL Analysis 00:05:00
Ansoff Matrix 00:07:00
Value Chain 00:05:00
Business Model Synthesis 00:08:00
Black Swan Events – Coronavirus 00:05:00
Section 05: Critical Evaluation of Leadership
Section Introduction: Critical Evaluation of Leadership 00:01:00
Vision and Leadership – Starting at the Top 00:06:00
What Skills Are We Looking For In Management? 00:07:00
What is the Purpose of a Vision Statement? 00:03:00
Section 06: Products and Services and Competitive Advantage
Section Introduction: Products Services and Competitive Advantage 00:02:00
What do we mean by Products and Services 00:03:00
Why Product Differentiation is Critical 00:05:00
Product Diversification in Business Strategy 00:06:00
How Does Quality Management fit into your Business Strategy? 00:04:00
What do we mean by Competitive Advantage? 00:06:00
Bowman’s Strategic Clock – Strategic Positioning 00:09:00
Products, Services and Technology in the Business Plan 00:06:00
Section 07: Competition - Know Your Enemy
Section Introduction: Competition – Know Your Enemy 00:02:00
Competitor Analysis 00:05:00
BCG Matrix 00:06:00
Competitors and Competitive Forces 00:10:00
Competitive Intensity 00:09:00
Industry Life Cycle 00:05:00
Competition – Business Plan Tie In 00:02:00
Section 08: External Strategic Analysis - Industry, Markets and Competition
Section Introduction: Industry, Markets and Competition 00:02:00
What do we mean by External Strategic Analysis 00:09:00
How Does Industry Analysis Help? 00:05:00
Conducting PEST or Broad Factors External Analysis 00:11:00
What are the Business and Funding Life Cycles? 00:10:00
Value Chains: Connecting Companies to their External Environment 00:08:00
Addressing the Total Addressable Market (TAM) 00:05:00
Market Segmentation: Choosing Customers 00:07:00
Bargaining Power of Suppliers 00:06:00
Bargaining Power of Customers/Buyers 00:06:00
Business Plan: Industry, Markets and Competition 00:04:00
Section 09: Internal Strategic Analysis - Operations and Customer Management
Section Introduction – Operations and Customer Management 00:02:00
What are Business Operations? 00:03:00
Strategic Analysis with the Business Model Canvas 00:14:00
How can Corporate Structure impact Strategy? 00:07:00
Organisational Development 00:04:00
Reviewing the Operations of the Firm 00:03:00
Click and Mortar – Online meets Offline 00:05:00
eCommerce Business Models 00:06:00
Internal Strategic Analysis – Business Plan Tie In 00:05:00
Section 10: Six Minute Strategist SWOT Assignment
Section Introduction: Six Minute Strategist SWOT Assignment 00:02:00
Section 11: Customer Value Proposition
Section Introduction: Customer Value Proposition 00:02:00
Understanding the Customer Value Proposition 00:03:00
Positioning Your Firm in the Market 00:04:00
What do we mean by a Profit Model? 00:05:00
Hax’s Delta Model 00:09:00
Switching Costs and Customer Strategy 00:03:00
Managing the Customer Experience 00:05:00
What is the Customer Journey? 00:06:00
Customers, Customer Value and the Business Plan 00:03:00
Section 12: Sales and Marketing Strategy
Section Introduction: Sales and Marketing 00:02:00
The 5 Ps of Marketing 00:06:00
How Can You Plan Your Marketing? 00:11:00
Push Marketing Strategy 00:03:00
Understanding AIDA 00:07:00
Progressive Sequence of 9 Agreements 00:07:00
Pricing Strategies 00:11:00
Sales and Marketing in the Business Plan 00:06:00
Section 13: Digital Business Strategy Transformation
Section Introduction: Digital Business Strategy Transformation 00:02:00
Why Do You Need A Digital Strategy Blueprint? 00:07:00
What Skills and Assets do you need to be a Digital Entrepreneur? 00:07:00
Digital Strategy Blueprint Overview 00:18:00
Digital Strategy – Customer Centric Transformation 00:07:00
Digital Strategy – Customer Experience Transformation 00:05:00
Digital Strategy – Customer Channel Transformation 00:06:00
Digital Strategy – Customer Engagement Transformation 00:19:00
Digital Strategy – Digital Skills Transformation 00:04:00
Digital Strategy – Tools and Resources 00:02:00
Section 14: Finance - Understanding Financial Statements
Section Introduction: Understanding Financial Statements 00:02:00
Overview of Financial Statements 00:03:00
GAAP: Accruals vs Cash Accounting 00:06:00
Income Statement or Profit and Loss Account 00:08:00
Introduction to the Balance Sheet 00:11:00
Cash Flow Statement 00:06:00
Cash Flow Metrics Explained 00:09:00
Case Study – Apple Financial Statements 00:04:00
Financial Statements in the Business Plan 00:06:00
Section 15: Finance: Strategic Financial Analysis
Section Introduction: Strategic Financial Analysis 00:01:00
What is Financial Analysis? 00:11:00
Income Statement Profitability Ratios 00:04:00
Balance Sheet Ratio Analysis 00:12:00
Cash Flow Statement Analysis 00:05:00
Valuation Ratios 00:04:00
Section 16: Finance: Financial Analysis - Case Study and Assignment
Section Introduction: Financial Analysis – Case Study and Assignment 00:01:00
Apple Inc Financial Analysis – Solution 00:03:00
Discussion of Measurements of Growth Analysis 00:05:00
Discussion of Measures of Profitability Analysis 00:07:00
Discussion of Trading Performance Analysis 00:03:00
Discussion of Working Capital (Liquidity and Efficiency) Analysis 00:12:00
Section 17: Future Business Strategy Analyser Assignment
Section Introduction: Future Business Strategy Analyser Assignment 00:01:00
Section 18: Goal Setting and Financial Performance
Section Introduction: Goal Setting and Performance Management 00:02:00
Introduction to Goal Setting 00:03:00
What do we mean by SMART Goals? 00:04:00
Key Performance Indicators 00:04:00
Strategic Dashboards 00:07:00
Corporate Performance Management 00:04:00
Objectives and Key Results 00:04:00
Year over Year Performance 00:04:00
Section 19: Business Fundamentals: Growth Strategies
Section Introduction: Growth Strategies 00:02:00
Organic vs Inorganic 00:03:00
The Advantage of First Mover Advantage 00:05:00
The Importance of Scalability 00:04:00
Merger and Acquisitions Growth Strategies 00:10:00
Buy and Build Growth Strategy 00:08:00
Negative Growth- Company Recovery Strategies 00:09:00
Post Coronavirus Strategies 00:06:00
Growth Strategies Business Plan Tie In 00:03:00
Section 20: Valuation Funding, Exits and Returns
Section Introduction: Valuation, Funding, Exits and Returns 00:02:00
Valuation and Funding – A Consequence of our Business Strategy 00:04:00
How to Value a Company 00:11:00
Sources of Equity Funding 00:08:00
What is a Pre-Money Valuation? 00:06:00
How to Create a Pitch Deck for Investors 00:06:00
Sources and Uses of Funds in the Business Plan 00:02:00
What is a Cap Table? 00:05:00
Exit Strategies and Returns 00:09:00
Transaction Cost Management 00:02:00
Section 21: Risk Assessment
Section Introduction: Risk Assessment 00:01:00
Risk Assessment – Strategic Plan Summary 00:02:00
Section 22: Business Plan Synthesis
Section Introduction: Business Plan Synthesis 00:03:00
Business Plan Synthesis 00:03:00
Business Plan – Executive Summary 00:02:00
Business Plan – History and Background 00:02:00
Business Plan – Management Summary 00:04:00
Business Plan Appendicies 00:04:00
Key Questions Check List 00:01:00
Business Plan – Audience Targeting 00:03:00
Business Plan Refinement: Types of Businesses 00:02:00
Section 23: Summary and Wrap Up
Summary and Wrap Up 00:05:00
Section 24: Additional File
Additional File 00:00:00
Assignment – Business Strategy Planning 3 weeks, 3 days
Order Your Certificate
Order Your Certificate QLS 00:00:00

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