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Business Strategy Planning
Business Strategy Planning
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Level 7
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3 weeks, 4 days
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Overview
For executing a business plan, you need to make your business strategic planning flawless. Learn business strategy planning from this Business Strategy Planning course and be able to understand your business better and how you can survive in the marketplace.
The Business Strategy Planning course is divided into numerous bite-sized lessons that will help you to understand business strategies, strategy transformation, product and services. You will learn about business fundamentals, the connection between business strategist, business plan value of strategic analysis, business framework and theories, critical evaluation, comparative analysis, operation and customer management. You will also learn how you can use this business analysis in your business plan and identify the flaws and correct them.
This course is ideal for business owners, business analysts, entrepreneurs, Idea generators, marketing analysts or anyone who wants to learn more about business strategy planning. This course will teach you business strategy planning from scratch.
Course design
The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace.
You are taught through a combination of
- Video lessons
- Online study materials
Certificate of Achievement
Endorsed Certificate of Achievement from the Quality Licence Scheme
After successfully completing the course, learners will be able to order an endorsed certificate as proof of their new achievement. Endorsed certificates can be ordered and get delivered to your home by post for only £129.00. There is an additional £10 postage charge for international students.
CPD Certification from One Education
After successfully completing the assessment of this course, you will qualify for the CPD Certificate from One Education as proof of your continued expert development. Certificate is available in PDF format, at the cost of £9, or a hard copy can be sent to you via post, at the cost of £15.
Endorsement
This course has been endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. This course is not regulated by Ofqual and is not an acknowledged lesson. One Education will be able to advise you on any further recognition, for example, progression routes into further and/or higher education. For further information, please visit the Learner FAQs on the Quality Licence Scheme website.
Method of Assessment
To assess your learning, you have to complete the assignment questions provided at the end of the course. You have to score at least 60% to pass the exam and to qualify for Quality Licence Scheme endorsed, and CPD acknowledged certificates.
After submitting the assignment, our expert tutor will assess your assignment and will give you feedback on your performance.
After passing the assignment exam, you will be able to apply for a certificate.
Why Study This Course
It doesn’t matter if you are an aspiring expert or absolute beginner; this course will enhance your expertise and boost your CV with critical skills and an acknowledged certificate attesting to your knowledge.
The Business Strategy Planning is fully available to anyone, and no previous lessons are needed to enrol. All One Education needs to know is that you are eager to learn and are over 16.
Course Curriculum
| Section 01: Welcome - How to Get the Most Out Of This Course | |||
| Learn Business Fundamentals and Create Your Own Business Plan Today! | 00:02:00 | ||
| Quickfire Strategy Quiz How much do you know about your business strategy? | 00:02:00 | ||
| Quickfire Strategy Quiz – My “Answers” | 00:10:00 | ||
| How to get the most from this Course | 00:09:00 | ||
| Using the Course Map Matrix | 00:06:00 | ||
| Guide to the Course Assignments | 00:04:00 | ||
| Download All Course Materials Here | 00:03:00 | ||
| Section 02: Business Fundamentals: Connecting Business Strategy to the Business Plan | |||
| Section Introduction: Connecting Business Strategy to the Business Plan | 00:02:00 | ||
| Business Strategy to Business Plan | 00:04:00 | ||
| What do we mean by Business Strategy? | 00:02:00 | ||
| What is a Business Plan? | 00:06:00 | ||
| What do we mean by Corporate Strategy? | 00:07:00 | ||
| Should You Be Creating Shareholder Value? | 00:07:00 | ||
| Introduction to Strategic Management | 00:06:00 | ||
| Section 03: Business Fundamentals: The Value of Strategic Analysis | |||
| Section Introduction: The Value of Strategic Analysis | 00:01:00 | ||
| Strategic Analysis – The First Step | 00:02:00 | ||
| What is Strategic Analysis? | 00:05:00 | ||
| Frameworks for Strategic Analysis | 00:10:00 | ||
| Strategic Analysis Frameworks Case Study: Apple | 00:11:00 | ||
| Section 04: Business Fundamentals: Frameworks and Theories Business Strategists Must Know | |||
| Section Introduction: Frameworks and Theories Business Strategists Must Know | 00:02:00 | ||
| Why are these Business Models important? | 00:02:00 | ||
| The Story of the Hedgehog and the Fox | 00:03:00 | ||
| Why are Management Theories Useful in Business Strategy? | 00:09:00 | ||
| SWOT Analysis | 00:05:00 | ||
| Introduction to Michael Porter’s Five Forces Model | 00:06:00 | ||
| Lafley and Martin Five Step Strategy Model | 00:06:00 | ||
| The 5Cs Model | 00:06:00 | ||
| What is PEST or Broad Factors Analysis? | 00:05:00 | ||
| PESTEL Analysis | 00:05:00 | ||
| Ansoff Matrix | 00:07:00 | ||
| Value Chain | 00:05:00 | ||
| Business Model Synthesis | 00:08:00 | ||
| Black Swan Events – Coronavirus | 00:05:00 | ||
| Section 05: Critical Evaluation of Leadership | |||
| Section Introduction: Critical Evaluation of Leadership | 00:01:00 | ||
| Vision and Leadership – Starting at the Top | 00:06:00 | ||
| What Skills Are We Looking For In Management? | 00:07:00 | ||
| What is the Purpose of a Vision Statement? | 00:03:00 | ||
| Section 06: Products and Services and Competitive Advantage | |||
| Section Introduction: Products Services and Competitive Advantage | 00:02:00 | ||
| What do we mean by Products and Services | 00:03:00 | ||
| Why Product Differentiation is Critical | 00:05:00 | ||
| Product Diversification in Business Strategy | 00:06:00 | ||
| How Does Quality Management fit into your Business Strategy? | 00:04:00 | ||
| What do we mean by Competitive Advantage? | 00:06:00 | ||
| Bowman’s Strategic Clock – Strategic Positioning | 00:09:00 | ||
| Products, Services and Technology in the Business Plan | 00:06:00 | ||
| Section 07: Competition - Know Your Enemy | |||
| Section Introduction: Competition – Know Your Enemy | 00:02:00 | ||
| Competitor Analysis | 00:05:00 | ||
| BCG Matrix | 00:06:00 | ||
| Competitors and Competitive Forces | 00:10:00 | ||
| Competitive Intensity | 00:09:00 | ||
| Industry Life Cycle | 00:05:00 | ||
| Competition – Business Plan Tie In | 00:02:00 | ||
| Section 08: External Strategic Analysis - Industry, Markets and Competition | |||
| Section Introduction: Industry, Markets and Competition | 00:02:00 | ||
| What do we mean by External Strategic Analysis | 00:09:00 | ||
| How Does Industry Analysis Help? | 00:05:00 | ||
| Conducting PEST or Broad Factors External Analysis | 00:11:00 | ||
| What are the Business and Funding Life Cycles? | 00:10:00 | ||
| Value Chains: Connecting Companies to their External Environment | 00:08:00 | ||
| Addressing the Total Addressable Market (TAM) | 00:05:00 | ||
| Market Segmentation: Choosing Customers | 00:07:00 | ||
| Bargaining Power of Suppliers | 00:06:00 | ||
| Bargaining Power of Customers/Buyers | 00:06:00 | ||
| Business Plan: Industry, Markets and Competition | 00:04:00 | ||
| Section 09: Internal Strategic Analysis - Operations and Customer Management | |||
| Section Introduction – Operations and Customer Management | 00:02:00 | ||
| What are Business Operations? | 00:03:00 | ||
| Strategic Analysis with the Business Model Canvas | 00:14:00 | ||
| How can Corporate Structure impact Strategy? | 00:07:00 | ||
| Organisational Development | 00:04:00 | ||
| Reviewing the Operations of the Firm | 00:03:00 | ||
| Click and Mortar – Online meets Offline | 00:05:00 | ||
| eCommerce Business Models | 00:06:00 | ||
| Internal Strategic Analysis – Business Plan Tie In | 00:05:00 | ||
| Section 10: Six Minute Strategist SWOT Assignment | |||
| Section Introduction: Six Minute Strategist SWOT Assignment | 00:02:00 | ||
| Section 11: Customer Value Proposition | |||
| Section Introduction: Customer Value Proposition | 00:02:00 | ||
| Understanding the Customer Value Proposition | 00:03:00 | ||
| Positioning Your Firm in the Market | 00:04:00 | ||
| What do we mean by a Profit Model? | 00:05:00 | ||
| Hax’s Delta Model | 00:09:00 | ||
| Switching Costs and Customer Strategy | 00:03:00 | ||
| Managing the Customer Experience | 00:05:00 | ||
| What is the Customer Journey? | 00:06:00 | ||
| Customers, Customer Value and the Business Plan | 00:03:00 | ||
| Section 12: Sales and Marketing Strategy | |||
| Section Introduction: Sales and Marketing | 00:02:00 | ||
| The 5 Ps of Marketing | 00:06:00 | ||
| How Can You Plan Your Marketing? | 00:11:00 | ||
| Push Marketing Strategy | 00:03:00 | ||
| Understanding AIDA | 00:07:00 | ||
| Progressive Sequence of 9 Agreements | 00:07:00 | ||
| Pricing Strategies | 00:11:00 | ||
| Sales and Marketing in the Business Plan | 00:06:00 | ||
| Section 13: Digital Business Strategy Transformation | |||
| Section Introduction: Digital Business Strategy Transformation | 00:02:00 | ||
| Why Do You Need A Digital Strategy Blueprint? | 00:07:00 | ||
| What Skills and Assets do you need to be a Digital Entrepreneur? | 00:07:00 | ||
| Digital Strategy Blueprint Overview | 00:18:00 | ||
| Digital Strategy – Customer Centric Transformation | 00:07:00 | ||
| Digital Strategy – Customer Experience Transformation | 00:05:00 | ||
| Digital Strategy – Customer Channel Transformation | 00:06:00 | ||
| Digital Strategy – Customer Engagement Transformation | 00:19:00 | ||
| Digital Strategy – Digital Skills Transformation | 00:04:00 | ||
| Digital Strategy – Tools and Resources | 00:02:00 | ||
| Section 14: Finance - Understanding Financial Statements | |||
| Section Introduction: Understanding Financial Statements | 00:02:00 | ||
| Overview of Financial Statements | 00:03:00 | ||
| GAAP: Accruals vs Cash Accounting | 00:06:00 | ||
| Income Statement or Profit and Loss Account | 00:08:00 | ||
| Introduction to the Balance Sheet | 00:11:00 | ||
| Cash Flow Statement | 00:06:00 | ||
| Cash Flow Metrics Explained | 00:09:00 | ||
| Case Study – Apple Financial Statements | 00:04:00 | ||
| Financial Statements in the Business Plan | 00:06:00 | ||
| Section 15: Finance: Strategic Financial Analysis | |||
| Section Introduction: Strategic Financial Analysis | 00:01:00 | ||
| What is Financial Analysis? | 00:11:00 | ||
| Income Statement Profitability Ratios | 00:04:00 | ||
| Balance Sheet Ratio Analysis | 00:12:00 | ||
| Cash Flow Statement Analysis | 00:05:00 | ||
| Valuation Ratios | 00:04:00 | ||
| Section 16: Finance: Financial Analysis - Case Study and Assignment | |||
| Section Introduction: Financial Analysis – Case Study and Assignment | 00:01:00 | ||
| Apple Inc Financial Analysis – Solution | 00:03:00 | ||
| Discussion of Measurements of Growth Analysis | 00:05:00 | ||
| Discussion of Measures of Profitability Analysis | 00:07:00 | ||
| Discussion of Trading Performance Analysis | 00:03:00 | ||
| Discussion of Working Capital (Liquidity and Efficiency) Analysis | 00:12:00 | ||
| Section 17: Future Business Strategy Analyser Assignment | |||
| Section Introduction: Future Business Strategy Analyser Assignment | 00:01:00 | ||
| Section 18: Goal Setting and Financial Performance | |||
| Section Introduction: Goal Setting and Performance Management | 00:02:00 | ||
| Introduction to Goal Setting | 00:03:00 | ||
| What do we mean by SMART Goals? | 00:04:00 | ||
| Key Performance Indicators | 00:04:00 | ||
| Strategic Dashboards | 00:07:00 | ||
| Corporate Performance Management | 00:04:00 | ||
| Objectives and Key Results | 00:04:00 | ||
| Year over Year Performance | 00:04:00 | ||
| Section 19: Business Fundamentals: Growth Strategies | |||
| Section Introduction: Growth Strategies | 00:02:00 | ||
| Organic vs Inorganic | 00:03:00 | ||
| The Advantage of First Mover Advantage | 00:05:00 | ||
| The Importance of Scalability | 00:04:00 | ||
| Merger and Acquisitions Growth Strategies | 00:10:00 | ||
| Buy and Build Growth Strategy | 00:08:00 | ||
| Negative Growth- Company Recovery Strategies | 00:09:00 | ||
| Post Coronavirus Strategies | 00:06:00 | ||
| Growth Strategies Business Plan Tie In | 00:03:00 | ||
| Section 20: Valuation Funding, Exits and Returns | |||
| Section Introduction: Valuation, Funding, Exits and Returns | 00:02:00 | ||
| Valuation and Funding – A Consequence of our Business Strategy | 00:04:00 | ||
| How to Value a Company | 00:11:00 | ||
| Sources of Equity Funding | 00:08:00 | ||
| What is a Pre-Money Valuation? | 00:06:00 | ||
| How to Create a Pitch Deck for Investors | 00:06:00 | ||
| Sources and Uses of Funds in the Business Plan | 00:02:00 | ||
| What is a Cap Table? | 00:05:00 | ||
| Exit Strategies and Returns | 00:09:00 | ||
| Transaction Cost Management | 00:02:00 | ||
| Section 21: Risk Assessment | |||
| Section Introduction: Risk Assessment | 00:01:00 | ||
| Risk Assessment – Strategic Plan Summary | 00:02:00 | ||
| Section 22: Business Plan Synthesis | |||
| Section Introduction: Business Plan Synthesis | 00:03:00 | ||
| Business Plan Synthesis | 00:03:00 | ||
| Business Plan – Executive Summary | 00:02:00 | ||
| Business Plan – History and Background | 00:02:00 | ||
| Business Plan – Management Summary | 00:04:00 | ||
| Business Plan Appendicies | 00:04:00 | ||
| Key Questions Check List | 00:01:00 | ||
| Business Plan – Audience Targeting | 00:03:00 | ||
| Business Plan Refinement: Types of Businesses | 00:02:00 | ||
| Section 23: Summary and Wrap Up | |||
| Summary and Wrap Up | 00:05:00 | ||
| Section 24: Additional File | |||
| Additional File | 00:00:00 | ||
| Assignment | |||
| Assignment – Business Strategy Planning | 3 weeks, 3 days | ||
| Order Your Certificate | |||
| Order Your Certificate QLS | 00:00:00 | ||
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