Corporate & Strategic Communication for Managers

This course teaches you the skills that are vital for corporate and strategic communication to manage effective organisational communication.

Corporate & Strategic Communication Skills for Managers

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Overview

Your ordinary communication skills are not relevant for commercial purposes. To thrive in the competitive business world, you must have strong corporate communication abilities. 

This highly acclaimed Corporate & Strategic Communication for Managers course teaches you the skills that are vital for corporate and strategic communication to manage effective organisational communication.

Our comprehensive Corporate & Strategic Communication for Managers course includes a variety of easy-to-understand training modules that will assist you in developing communication skills. You will learn the different communication styles, assertive communication styles, and body language and signals. You will gain the necessary business skills to communicate with the internal and external audiences of your organisation effectively. 

Enrol right now and enhance your communication abilities so you can handle your managerial responsibilities with ease.

Course Design

The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace.

You are taught through a combination of

Certificate of Achievement

Endorsed Certificate of Achievement from the Quality Licence Scheme

After successfully completing the course, learners will be able to order an endorsed certificate as proof of their new achievement. Endorsed certificates can be ordered and get delivered to your home by post for only £109.00. There is an additional £10 postage charge for international students.

CPD Certification from One Education

After successfully completing the assessment of this course, you will qualify for the CPD Certificate from One Education as proof of your continued expert development. Certificate is available in PDF format, at the cost of £9, or a hard copy can be sent to you via post, at the cost of £15.

Endorsement

This course has been endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. This course is not regulated by Ofqual and is not an acknowledged lesson. One Education will be able to advise you on any further recognition, for example, progression routes into further and/or higher education. For further information, please visit the Learner FAQs on the Quality Licence Scheme website.

Method of Assessment

To assess your learning, you have to complete the assignment questions provided at the end of the course. You have to score at least 60% to pass the exam and to qualify for Quality Licence Scheme endorsed, and CPD acknowledged certificates. 

After submitting the assignment, our expert tutor will assess your assignment and will give you feedback on your performance.

After passing the assignment exam, you will be able to apply for a certificate.

Why Study This Course

It doesn’t matter if you are an aspiring expert or absolute beginner; this course will enhance your expertise and boost your CV with critical skills and an acknowledged certificate attesting to your knowledge.

The Corporate & Strategic Communication for Managers is fully available to anyone, and no previous lessons are needed to enrol. All One Education needs to know is that you are eager to learn and are over 16.

Course Curriculum

Section 01: Basic Communication Skills
Definition of Communication 00:03:00
Elements of Communication 00:04:00
Communication Styles 00:03:00
Steps in Communication Process 00:01:00
Step 1 of Communication Process 00:02:00
Step 1 Explained – Goal and preparation 00:05:00
Step 1 Explained – Practicing Positive Intent 00:02:00
Step 1 Explained – Understanding Assumptions 00:06:00
Step 2 of Communication Process 00:04:00
Characteristics of Clear Message 00:04:00
Three Different Communication Styles 00:06:00
Assertive Communication Style 00:02:00
Body Language and Signals 00:03:00
Third Step in Communication – Seeing Feedback 00:04:00
Listening Skills – Listen with Compassion 00:04:00
Listening Skills – Meaning of Paraphrasing 00:02:00
Ways to Improve Communication and Knowledge Check 00:05:00
Increase Effectiveness of Communication 00:08:00
8 Guidelines for Giving Praise and Feedback 00:05:00
Additional Tips for Effective Communications 00:09:00
Section 02: Communication in Organisations & Strategic Communications
Communication Requirements in Business 00:08:00
Skills required in corporate communication 00:06:00
Interactive Communications 00:08:00
Reason why Communication Fails 00:03:00
Communication Channels and Their Problems 00:06:00
Indications of Incompetent Communication 00:06:00
Other reasons for Communication failure 00:04:00
Strategic Communication Liner Model 00:05:00
Strategic Communication Adaptive Model 00:04:00
Strategic Communication Interpretive Model 00:04:00
Strategic Communication in Public Communication 00:09:00
Resources and Audience for Strategic Public Communication 00:07:00
Source of Strategic Communication 00:05:00
Strategic Communication – Summary of three models 00:12:00
Strategic Communication – Guidelines for Interpretative Models 00:05:00
Strategic Communication – Public Communications 00:11:00
Internal Communication – Orientation 00:09:00
Internal Communication – Moral Compansation and Benefits 00:07:00
Internal Communication – Organisation Change 00:07:00
External Communication – Issues Management 00:06:00
External Communication and PR 00:05:00
External Communication – Issue Management – Organisation Response 00:13:00
External Communication – Image Management and Issue Advocacy 00:06:00
External Communication – Risk and Crisis Communication 00:10:00
Case Study on Corporate Strategic Communication 00:09:00
Section 03: How to Make Strategic Communication Plans
What is Strategy? 00:06:00
What is Communication Strategy? 00:05:00
When Communication Strategy is required 00:04:00
Why Communication Strategy is required 00:03:00
Information we need before making strategy 00:08:00
Setting Goals and Identify Audience 00:08:00
Catagorise your Audience to help draft right message 00:04:00
Drafting Message to cater your audience 00:04:00
Channels and Timing of Communication 00:05:00
Resources risk and Evaluation of communication strategy 00:04:00
Summary of Communication Strategy 00:03:00
Strategic Communication Plan Template 00:04:00
Strategic Communication Plan 00:04:00
Difference between Strategic and Tactical Communication 00:03:00
Traditional Planning and why Refreshed Approached 00:05:00
Change Management – What are concerns? 00:03:00
Refreshed Approach to Communication Planning 00:07:00
Possible Problems in Communication Plan, Success measurement 00:06:00
Measure, Feedback and Manage Cynics 00:03:00
Social Aspects of Communication Strategy 00:12:00
Additional Planning on Social Aspects of Communication Strategy 00:04:00
Strategic Communication – American Airlines Case Study 00:33:00
Section 04: Group Discussions Skills
How to Succeed in Group Communication 00:10:00
Defining Group Communication 00:08:00
Elements of Group Communication and Types of Group 00:08:00
Advantages and Disadvantages of Group Discussion 00:08:00
How to prepare for group Discussion 00:07:00
Practice for group Discussion and other aspects 00:08:00
Dos and Don’t group Discussion 00:08:00
Section 05: Communication Skills for Conflict Resolution
Summary of previous class 00:05:00
What is conflict – class discussion? 00:07:00
Communication in Conflict 00:08:00
Meaning of Positive intent in difficult situations 00:09:00
Positive Intent – Example 00:05:00
De-escalating Emotions as a method to communicate in Conflicts 00:06:00
Detached Responsibility method in resolving conflicts 00:13:00
Keys to handle Angry Peoples 00:06:00
Keys to deal with denial 00:04:00
Uncovering Hidden Agendas 00:06:00
Giving Negative Feedback 00:09:00
Receiving Negative Feedback and Exercise 00:08:00
Assignment
Assignment – Corporate & Strategic Communication for Managers 2 weeks, 1 day
Order Your Certificate
Order Your Certificate QLS 00:00:00
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