Discover how to use the best competitive strategies to make your business stand out with these tips for Crushing the Competition. It can be easy for entrepreneurs and business owners to become intimidated or concerned about the threat that competing companies may have upon them during the early stages of operation. However, with this insightful training, you will learn how to predict and handle the tactics of other businesses, as well as learning that competition can be inspirational and valuable to your practices.
This Business Strategy course focuses on the techniques and methodologies that will see you excel in your chosen field and become the preferred choice for consumers and service users. You will be shown how to define and segment your competitors, build a competitive matrix, and create advantages for yourself in the marketplace. This is the complete educational experience for entrepreneurs who want to get ahead in business and make their presence felt.
The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace.
You are taught through a combination of
- Video lessons
- Online study materials
Will I receive a certificate of completion?
Upon successful completion, you will qualify for the UK and internationally-recognised CPD accredited certification. You can choose to make your achievement formal by obtaining your PDF Certificate at the cost of £9 and Hard Copy Certificate for £15.
Why study this course
It doesn’t matter if you are an aspiring professional or absolute beginner; this course will enhance your expertise and boost your CV with critical skills and an accredited certification attesting to your knowledge.
The Crushing the Competition is fully available to anyone, and no previous qualifications are needed to enrol. All One Education needs to know is that you are eager to learn and are over 16.
|Section 01: Define and Segment Your Competition|
|What it means to define and segment competition||00:05:00|
|The Competitive Binder||00:05:00|
|You must have competition||00:04:00|
|Too much competition?||00:03:00|
|Nutrition Bar Market Case Study||00:05:00|
|Workshop – Define and Segment Your Competition||00:04:00|
|Section 02: Build a Compelling Competitive Matrix|
|Competitive Matrix Explained||00:06:00|
|Part 1 – Determining Your Strengths||00:05:00|
|Scoring Your Strengths||00:05:00|
|Express the Top 2 in a Range||00:02:00|
|Part 2 – Select Your Competitors||00:02:00|
|Part 3- Evaluate and Plot Your Competitors||00:01:00|
|Workshop – Building Your Competitive Matrix||00:04:00|
|Section 03: Create a Unique Competitive Advantage|
|Unique Competitive Advantage Explained||00:05:00|
|Unique Competitive Advantage – Company Examples||00:03:00|
|How to Determine Your Unique Competitive Advantage||00:01:00|
|Step 1 – Evaluate Your Strengths||00:02:00|
|Step 2 – Evaluate Your Competitive Landscape||00:03:00|
|Step 3 – Identify Your Unique Competitive Advantage||00:04:00|
|Step 4 – Test Your Unique Competitive Advantage||00:02:00|
|Workshop – Unique Competitive Advantage in Action||00:03:00|
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