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Learning Outcome

Overview

Discover how to use the best competitive strategies to make your business stand out with these tips for Crushing the Competition. It can be easy for entrepreneurs and business owners to become intimidated or concerned about the threat that competing companies may have upon them during the early stages of operation. However, with this insightful training, you will learn how to predict and handle the tactics of other businesses, as well as learning that competition can be inspirational and valuable to your practices.             

This Business Strategy course focuses on the techniques and methodologies that will see you excel in your chosen field and become the preferred choice for consumers and service users. You will be shown how to define and segment your competitors, build a competitive matrix, and create advantages for yourself in the marketplace. This is the complete educational experience for entrepreneurs who want to get ahead in business and make their presence felt.

Course design

The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace.

You are taught through a combination of

  • Video lessons
  • Online study materials

Will I receive a certificate of completion?

Upon successful completion, you will qualify for the UK and internationally-recognised CPD accredited certification. You can choose to make your achievement formal by obtaining your PDF Certificate at the cost of £9 and Hard Copy Certificate for £15.

Why study this course

It doesn’t matter if you are an aspiring professional or absolute beginner; this course will enhance your expertise and boost your CV with critical skills and an accredited certification attesting to your knowledge.

The Crushing the Competition is fully available to anyone, and no previous qualifications are needed to enrol. All One Education needs to know is that you are eager to learn and are over 16.

Course Curriculum

Section 01: Define and Segment Your Competition
What it means to define and segment competition 00:05:00
Indirect Competition 00:04:00
Wallet Share 00:03:00
The Competitive Binder 00:05:00
You must have competition 00:04:00
Too much competition? 00:03:00
Nutrition Bar Market Case Study 00:05:00
Workshop – Define and Segment Your Competition 00:04:00
Section 02: Build a Compelling Competitive Matrix
Competitive Matrix Explained 00:06:00
Part 1 – Determining Your Strengths 00:05:00
Scoring Your Strengths 00:05:00
Express the Top 2 in a Range 00:02:00
Part 2 – Select Your Competitors 00:02:00
Part 3- Evaluate and Plot Your Competitors 00:01:00
Workshop – Building Your Competitive Matrix 00:04:00
Section 03: Create a Unique Competitive Advantage
Unique Competitive Advantage Explained 00:05:00
Unique Competitive Advantage – Company Examples 00:03:00
How to Determine Your Unique Competitive Advantage 00:01:00
Step 1 – Evaluate Your Strengths 00:02:00
Step 2 – Evaluate Your Competitive Landscape 00:03:00
Step 3 – Identify Your Unique Competitive Advantage 00:04:00
Step 4 – Test Your Unique Competitive Advantage 00:02:00
Common Mistakes 00:02:00
Workshop – Unique Competitive Advantage in Action 00:03:00

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