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Foundations of Business Strategy Consulting



    If you are starting your business, understanding what strategy will benefit you the most is crucial for you. Learn to analyze business and apply different strategies to find out the best outcome and benefits for your business from this Foundations of Business Strategy Consulting course and boost your growth.

    From this Foundations of Business Strategy Consulting course, you will learn about the difference between business Strategies and how to model your business to get the most benefit. You will learn about business strategy designs, how you can use different strategies. You will understand the life cycle of different models, PEST analysis and be able to analyze different case studies. This course will give you a clear understanding of how business works, which analysis is suitable for different situations and how they can help you to grow your business.

    This course is beneficial for entrepreneurs, small business owners, marketing officials or anyone who wants to understand more about business strategies and analysis. It will give you a clear idea about business analysis from scratch.

    Course design

    The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace.

    You are taught through a combination of

    • Video lessons
    • Online study materials

    Will I receive a certificate of completion?

    Upon successful completion, you will qualify for the UK and internationally-recognised certification and you can choose to make your achievement formal by obtaining your PDF Certificate at a cost of £9 and a Hard Copy Certificate for £15.

    Why study this course

    Whether you’re an existing practitioner or aspiring professional, this course will enhance your expertise and boost your CV with key skills and an accredited qualification attesting to your knowledge.

    The Foundations of Business Strategy Consulting is open to all, with no formal entry requirements. All you need is a passion for learning, a good understanding of the English language, numeracy and IT, and to be over the age of 16.

    Course Curriculum

    Section 01: Welcome to this Mini MBA Business Strategy Consulting Course!
    Welcome to this Mini MBA Business Strategy Consulting Course 00:03:00
    Mini MBA Business Strategy – Executive Summary – What you will learn 00:10:00
    Section 02: What is MBA Level Business Strategy?
    What is Business Strategy? 00:05:00
    Business Vision and the Mission Statement 00:04:00
    The Strategy Hierarchy within a Firm 00:06:00
    Section 03: Designing Your Business Strategy
    Introduction to Business Strategy Design 00:02:00
    Business Model Design with the Business Model Canvas 00:13:00
    Business Model Canvas Template 00:01:00
    Lafley & Martin’s Five Step Strategy Model 00:05:00
    Hambrick & Frederickson’s Strategy Diamond 00:06:00
    Section 04: Business Strategy Over Time: Life Cycle Models
    Understanding Life Cycles 00:02:00
    The Industry Life Cycle 00:07:00
    The Business Life Cycle 00:06:00
    The Product Life Cycle 00:05:00
    The Corporate Funding Life Cycle 00:04:00
    Section 05: External Strategic Environment of the Firm: PEST and PESTEL Analysis
    External Analysis Using Broad Factors 00:02:00
    PEST Analysis 00:08:00
    PESTEL Analysis 00:05:00
    PESTEL Analysis Template 00:01:00
    CASE STUDY EXERCISE: PESTEL Analysis of Starbucks 00:02:00
    CASE STUDY SOLUTION: PESTEL Analysis of Starbucks 00:07:00
    CASE STUDY EXERCISE: PESTEL Analysis of the Global Aviation Industry 00:07:00
    CASE STUDY SOLUTION: PESTEL Analysis of the Global Aviation Industry 00:02:00
    Section 06: Strategic Options arising Internal and External Analysis: SWOT, TOWS and SOAR
    Strategic Options from Internal and External Analysis 00:16:00
    SWOT Analysis 00:05:00
    Conducting A SWOT Analysis 00:04:00
    SWOT Analysis Template 00:02:00
    TOWS Matrix Analysis 00:05:00
    TOWS Analysis Template 00:14:00
    SOAR 00:04:00
    SOAR Analysis Template 00:01:00
    CASE STUDY EXERCISE: SWOT Analysis – Amazon 00:02:00
    Section 07: Michael Porter - Industry Analysis, Generic Strategies and Competitive Advantage
    Michael Porter and Business Strategy Analysis 00:02:00
    Industry Analysis and Introducing Michael Porter 00:10:00
    Competitive Forces Model – Porter’s Five Forces 00:12:00
    Full List of Porter’s Five Forces Factors 00:02:00
    Michael Porter's Five Forces Template 00:01:00
    CASE STUDY EXERCISE PORTERS FIVE FORCES Global Aviation Industry 00:02:00
    CASE STUDY SOLUTION: Porter's Five Forces – Global Airline Industry 00:15:00
    Generic Strategies and Industry Forces 00:10:00
    Michael Porter's Value Chain Analysis 00:07:00
    Value Chain Analysis Template 00:02:00
    Section 08: Strategic Prioritisation: Boston Consulting Group (BCG) Growth Share Matrix
    Boston Consulting Group (BCG) Matrix 00:07:00
    BCG Matrix and the Life Cycle 00:03:00
    BCG Matrix Advantages and Disadvantages 00:03:00
    Adapting the BCG Matrix 00:05:00
    Boston Consulting Group (BCG) Matrix Template 00:03:00
    CASE STUDY EXERCISE: BCG Matrix – Facebook 00:02:00
    CASE STUDY SOLUTION: BCG Matrix – Facebook 00:04:00
    CASE STUDY SOLUTION: BCG Matrix – Apple 00:04:00
    CASE STUDY EXERCISE: BCG Matrix – Unilever 00:02:00
    CASE STUDY SOLUTION: BCG Matrix – Unilever 00:05:00
    Section 09: MBA Strategy: Building Sustainable Competitive Advantage
    Competitive Advantage – Deriving Strategy from Inside the Firm 00:03:00
    Core Competency 00:05:00
    VRIO – Resources to Competitive Advantage 00:06:00
    CASE STUDY EXERCISE: Core Competency – Apple 00:02:00
    CASE STUDY SOLUTION: Core Competency – Apple 00:05:00
    Defining the Unique Selling Proposition 00:05:00
    ADL Matrix – Understanding Your Competitive Position 00:07:00
    ADL Matrix Template 00:02:00
    Section 10: Strategy MBA: Growth Strategy Options
    Ansoff Product Market Matrix – How to Grow Your Business 00:05:00
    Organic vs Inorganic Growth 00:02:00
    Internal and External Growth Strategies Expanded 00:11:00
    CASE STUDY EXERCISE: Amazon's Growth Strategy 00:02:00
    CASE STUDY SOLUTION – Amazon's Growth Strategy 00:06:00
    Section 11: Strategic Responses to Mature and Declining Markets
    Blue Ocean Strategy 00:05:00
    Blue Ocean Case Study – Apple 00:05:00
    Comparing Red Ocean and Blue Ocean Strategies 00:04:00
    How to Survive in an Over Fished Ocean 00:05:00
    Section 12: How to Create a Comparative Competitive Analysis on a Page
    How to Create a Comparative Competitive Analysis on a Page 00:04:00
    Section 13: Connecting MBA Strategy and Finance with Financial Modelling
    Making the Connection between Strategy and Finance 00:04:00
    What is an Integrated Financial Model? 00:06:00
    Key Drivers of an Integrated Financial Model 00:08:00
    Model Structure 00:03:00
    Detailed Model Schedules 00:07:00
    Chart of Accounts 00:02:00
    Financial Statement Inputs and Outputs 00:03:00
    10 Steps to Building an Integrated Financial Model 00:05:00
    Section 14: Strategy MBA Implementation: Understanding the Strategic Planning Process
    Summary of the Strategic Analysis Process 00:03:00
    Understanding the Strategic Planning Process 00:06:00
    Four Step Strategic Management Process 00:03:00
    Strategy Formulation in Six Steps 00:07:00
    Mintzberg’s Five Configurations 00:05:00
    Section 15: Summary and Wrap Up
    Course Summary and Wrap Up 00:05:00
    Additional Resource
    Additional Materials 00:00:00

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