Introduction |
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Introduction |
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00:03:00 |
Basics/ Account Set up |
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What We’re Going To Cover In This Section erer |
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00:01:00 |
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What is Google Ads? |
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00:04:00 |
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Where do google ads appear? |
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00:05:00 |
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Google Account Hierarchy |
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00:04:00 |
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Setting Up Your First Google Ads Account |
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00:05:00 |
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Location targeting |
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00:09:00 |
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Budgets and Selecting Your Bidding Strategy |
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00:04:00 |
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Setting Up Billng |
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00:02:00 |
Keyword Research for Google Ads |
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What We’re Going To Cover In This Section |
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00:01:00 |
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What Is A Keyword & Understanding The Intent Behind One |
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00:04:00 |
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How To Find Keywords To Target – Related Website URL |
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00:07:00 |
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How To Find Keywords To Target – Keyword Planner |
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00:05:00 |
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How To Find Keywords To Target – SEMRush |
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00:07:00 |
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How To Organise Your Keywords By Themes |
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00:12:00 |
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Everything You Need To Know About Keyword Match Types |
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00:06:00 |
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How To Add Match Types To Your Keywords Like A Pro |
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00:08:00 |
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The Importance Of Negative Keywords & How To Add Them To Your Account |
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00:08:00 |
Creating Your Ads |
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What We’re Going To Cover In This Section |
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00:01:00 |
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The Evolution Of How Ads Appear In Google |
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00:03:00 |
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Best Practices for Writing Killer Ad Text |
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00:07:00 |
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How To Create Your First Google Ad |
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00:17:00 |
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Ad Rotation – Everything You Need To Know |
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00:05:00 |
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Ad Schedule – How To Select The Days & Times You Want Your Ads To Show |
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00:05:00 |
Bidding Strategies Explained |
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What We’re Going To Cover In This Section |
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00:01:00 |
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Target CPA |
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00:04:00 |
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Target ROAS |
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00:06:00 |
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Maximize Conversions |
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00:03:00 |
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Maximize Clicks |
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00:02:00 |
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Target Impression Share |
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00:03:00 |
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Manual CPC & Enhanced CPC |
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00:05:00 |
Google Ads Dynamics |
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What We’re Going To Cover In This Section |
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00:01:00 |
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Understanding Quality Score |
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00:07:00 |
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The 4 Components That Make Up Quality Score |
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00:08:00 |
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Understanding Ad Rank and How It Is Calculated |
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00:06:00 |
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How Google Determines How Much You Pay Per Click |
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00:05:00 |
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When You Can Ignore Low Quality Scores (and when you can’t) |
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00:03:00 |
Ad Extensions |
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What We’re Going To Cover In This Section |
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00:01:00 |
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What Are Ad Extensions & The Benefits Of Using Them |
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00:04:00 |
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The Different Types Of Ad Extensions You Can Use |
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00:06:00 |
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How To Add Sitelink Extensions To Your Ads |
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00:06:00 |
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How To Add Callout Extensions To Your Ads |
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00:04:00 |
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How To Add Call Extensions To Your Ads |
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00:04:00 |
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How To Add Location Extensions To Your Ads |
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00:02:00 |
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Things To Bear In Mind When Using Ad Extensions |
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00:03:00 |
Conversion Tracking |
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What We’re Going To Cover In This Section |
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00:01:00 |
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Understanding The Basics Of Conversion Tracking & Its Benefits |
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00:03:00 |
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The Two Main Types Of Conversions You Can Use |
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00:08:00 |
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How To Set Up Conversion Tracking For Form Submissions |
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00:15:00 |
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How To Set Up Conversion Tracking For Phone Calls |
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00:12:00 |
Campaign Optimisation |
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What We’re Going To Cover In This Section |
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00:01:00 |
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Optimising Your Ads Based On Keyword Data |
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00:08:00 |
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Optimising Your Ads Based On Ad Data |
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00:03:00 |
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Optimising Your Ads Based On Devices |
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00:04:00 |
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Optimising Your Ads Based On Specific Times & Days |
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00:05:00 |
Conclusion |
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Conclusion, goodbye for now… |
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00:01:00 |
Assignment |
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Assignment – Google Ads |
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00:00:00 |
Order Your Certificate |
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Order Your Certificate QLS |
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00:00:00 |