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Key Account Management Course

279 STUDENTS ENROLLED

    Course Overview:

    Learn the benefits of building strong financial relationships in business by taking our popular Key Account Management Course. The purpose of KAM is to nurture successful commercial partnerships between customers and companies that will provide mutual advantages. You can learn how to identify and work with the right individuals to achieve this consumer strategy and drive a successful collaboration.  

    By taking on board the expert financial advice offered by this interactive online tutorial, you will learn how to integrate a valued customer into the infrastructure and adapt operational levels accordingly. You will learn new and exciting ways to deliver appreciated value to consumers in return for loyalty and buyer’s retention. In mastering these KAM techniques, you will take your business, service, and economic levels to new heights and potential.

    Key Topics to Be Covered

    • Origins of the conception of Key Account Management
    • Sales and business opportunities made possible by KAM
    • Identifying key accounts and delivering value to them
    • Developing beneficial business relationships 
    • Enhancing customer experiences and supplier interaction

    Learning Outcomes

    • Understand the primary business objectives of KAM 
    • Know how to use KAM as an integral process in business 
    • Discover how to identify and analyse critical accounts in a business
    • Develop an awareness of KAMP (Key Account Management Programme) features
    • Learn how to develop customer relationships to their full potential
    • Determine how the value and service of your business can be improved

    Your Path to Success

    By completing the training in this Key Account Management online course, you will understand the importance of strategy, relationships, and value in the financial interactions made in any appropriate business. This can help take you forward in a career involving accountancy, marketing, customer services or business management.  

    Skills You Will Gain

    • KAM integration and processes
    • Enhance customer service
    • Supply chain management
    • Value analysis
    • Customer marketing and development

    Is This Course Right for You?

    This course is ideal for anyone working in business accountancy or administration and who want to integrate enhanced customer relationships for key accounts. 

    Course Curriculum

    Key Account Management Course
    Module 1: Introduction to Key Account Management
    Introduction to Key Account Management 00:32:00
    Module 2: Purpose of Key Account Management
    Purpose of Key Account Management 00:26:00
    Module 3: Understanding Key Accounts
    Understanding Key Accounts 00:28:00
    Module 4: Elements of Key Account Management
    Elements of Key Account Management 00:00:00
    Module 5: What Makes a Good Key Account Manager
    What Makes a Good Key Account Manager 00:35:00
    Module 6: Building and Delivering Value to Key Accounts
    Building and Delivering Value to Key Accounts 00:21:00
    Module 7: Key Account Planning
    Key Account Planning 00:22:00
    Module 8: Business Customer Marketing and Development
    Business Customer Marketing and Development 00:29:00
    Module 9: Developing Key Relationships
    Developing Key Relationships 00:22:00
    Module 10: The Importance of Record Keeping for Key Account Management
    The Importance of Record Keeping for Key Account Management 00:18:00
    Module 11: Internal KAM Aspects
    Internal KAM Aspects 00:26:00
    Module 12: The Value Proposition
    The Value Proposition 00:28:00
    Assignment
    Assignment – Epidemiology 00:00:00
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