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Learning Outcome

Description

Learn the benefits of building strong financial relationships in business by taking our popular Key Account Management Course. The purpose of KAM is to nurture successful commercial partnerships between customers and companies that will provide mutual advantages. You can learn how to identify and work with the right individuals to achieve this consumer strategy and drive a successful collaboration.  

By taking on board the expert financial advice offered by this interactive online tutorial, you will learn how to integrate a valued customer into the infrastructure and adapt operational levels accordingly. You will learn new and exciting ways to deliver appreciated value to consumers in return for loyalty and buyer’s retention. In mastering these KAM techniques, you will take your business, service, and economic levels to new heights and potential.

Key Topics to Be Covered

Your Path to Success

By completing the training in this Key Account Management online course, you will understand the importance of strategy, relationships, and value in the financial interactions made in any appropriate business. This can help take you forward in a career involving accountancy, marketing, customer services or business management.  

Skills You Will Gain

Is This Course Right for You?

This course is ideal for anyone working in business accountancy or administration and who want to integrate enhanced customer relationships for key accounts. 

Course Curriculum

Key Account Management Course
Module 01: Introduction to Key Account Management
Introduction to Key Account Management 00:32:00
Module 02: Purpose of Key Account Management
Purpose of Key Account Management 00:26:00
Module 03: Understanding Key Accounts
Understanding Key Accounts 00:28:00
Module 04: Elements of Key Account Management
Elements of Key Account Management 00:00:00
Module 05: What Makes a Good Key Account Manager
What Makes a Good Key Account Manager 00:35:00
Module 06: Building and Delivering Value to Key Accounts
Building and Delivering Value to Key Accounts 00:21:00
Module 07: Key Account Planning
Key Account Planning 00:22:00
Module 08: Business Customer Marketing and Development
Business Customer Marketing and Development 00:29:00
Module 09: Developing Key Relationships
Developing Key Relationships 00:22:00
Module 10: The Importance of Record Keeping for Key Account Management
The Importance of Record Keeping for Key Account Management 00:18:00
Module 11: Internal KAM Aspects
Internal KAM Aspects 00:26:00
Module 12: The Value Proposition
The Value Proposition 00:28:00
Assignment
Assignment – Key Account Management Course 00:00:00
  • £425.00 £25.00 ex Vat
  • 1 year
  • Number of Units13
  • Number of Quizzes0
  • 4 hours, 47 minutes

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