Learn the benefits of building strong financial relationships in business by taking our popular Key Account Management Course. The purpose of KAM is to nurture successful commercial partnerships between customers and companies that will provide mutual advantages. You can learn how to identify and work with the right individuals to achieve this consumer strategy and drive a successful collaboration.
By taking on board the expert financial advice offered by this interactive online tutorial, you will learn how to integrate a valued customer into the infrastructure and adapt operational levels accordingly. You will learn new and exciting ways to deliver appreciated value to consumers in return for loyalty and buyer’s retention. In mastering these KAM techniques, you will take your business, service, and economic levels to new heights and potential.
Key Topics to Be Covered
Your Path to Success
By completing the training in this Key Account Management online course, you will understand the importance of strategy, relationships, and value in the financial interactions made in any appropriate business. This can help take you forward in a career involving accountancy, marketing, customer services or business management.
Skills You Will Gain
Is This Course Right for You?
This course is ideal for anyone working in business accountancy or administration and who want to integrate enhanced customer relationships for key accounts.
|Key Account Management Course|
|Module 01: Introduction to Key Account Management|
|Introduction to Key Account Management||00:32:00|
|Module 02: Purpose of Key Account Management|
|Purpose of Key Account Management||00:26:00|
|Module 03: Understanding Key Accounts|
|Understanding Key Accounts||00:28:00|
|Module 04: Elements of Key Account Management|
|Elements of Key Account Management||00:00:00|
|Module 05: What Makes a Good Key Account Manager|
|What Makes a Good Key Account Manager||00:35:00|
|Module 06: Building and Delivering Value to Key Accounts|
|Building and Delivering Value to Key Accounts||00:21:00|
|Module 07: Key Account Planning|
|Key Account Planning||00:22:00|
|Module 08: Business Customer Marketing and Development|
|Business Customer Marketing and Development||00:29:00|
|Module 09: Developing Key Relationships|
|Developing Key Relationships||00:22:00|
|Module 10: The Importance of Record Keeping for Key Account Management|
|The Importance of Record Keeping for Key Account Management||00:18:00|
|Module 11: Internal KAM Aspects|
|Internal KAM Aspects||00:26:00|
|Module 12: The Value Proposition|
|The Value Proposition||00:28:00|
|Assignment – Key Account Management Course||00:00:00|
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