Key Account Management Course

Key Account Management Course

Learning Outcome


Learn the benefits of building strong financial relationships in business by taking our popular Key Account Management Course. The purpose of KAM is to nurture successful commercial partnerships between customers and companies that will provide mutual advantages. You can learn how to identify and work with the right individuals to achieve this consumer strategy and drive a successful collaboration.  

By taking on board the expert financial advice offered by this interactive online tutorial, you will learn how to integrate a valued customer into the infrastructure and adapt operational levels accordingly. You will learn new and exciting ways to deliver appreciated value to consumers in return for loyalty and buyer’s retention. In mastering these KAM techniques, you will take your business, service, and economic levels to new heights and potential.

Key Topics to Be Covered

Certificate of Achievement

Endorsed Certificate of Achievement from the Quality Licence Scheme

After successfully completing the course, learners will be able to order an endorsed certificate as proof of their new achievement. Endorsed certificates can be ordered and get delivered to your home by post for only £109. There is an additional £10 postage charge for international students.

CPD Certification from One Education

After successfully completing the assessment of this course, you will qualify for the CPD Certificate from One Education as proof of your continued skill development. Certification is available in PDF format, at the cost of £9, or a hard copy can be sent to you via post, at the cost of £15.


This course has been endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. This course is not regulated by Ofqual and is not an endorsed lesson. One Education will be able to advise you on any further recognition, for example, progression routes into further and/or higher education. For further information, please visit the Learner FAQs on the Quality Licence Scheme website.

Method of Assessment

To assess your learning, you have to complete the assignment questions provided at the end of the course. You have to score at least 60% to pass the exam and to qualify for Quality Licence Scheme endorsed, and CPD endorsed certificates. 

After submitting the assignment, our expert tutor will assess your assignment and will give you feedback on your performance.

After passing the assignment exam, you will be able to apply for a certificate.

Your Path to Success

By completing the training in this Key Account Management online course, you will understand the importance of strategy, relationships, and value in the financial interactions made in any appropriate business. This can help take you forward in a career involving accountancy, marketing, customer services or business management.  

Skills You Will Gain

Is This Course Right for You?

This course is ideal for anyone working in business accountancy or administration and who want to integrate enhanced customer relationships for key accounts. 

Course Curriculum

Key Account Management Course
Module 01: Introduction to Key Account Management
Introduction to Key Account Management 00:32:00
Module 02: Purpose of Key Account Management
Purpose of Key Account Management 00:26:00
Module 03: Understanding Key Accounts
Understanding Key Accounts 00:28:00
Module 04: Elements of Key Account Management
Elements of Key Account Management 00:37:00
Module 05: What Makes a Good Key Account Manager
What Makes a Good Key Account Manager 00:35:00
Module 06: Building and Delivering Value to Key Accounts
Building and Delivering Value to Key Accounts 00:21:00
Module 07: Key Account Planning
Key Account Planning 00:22:00
Module 08: Business Customer Marketing and Development
Business Customer Marketing and Development 00:29:00
Module 09: Developing Key Relationships
Developing Key Relationships 00:22:00
Module 10: The Importance of Record Keeping for Key Account Management
The Importance of Record Keeping for Key Account Management 00:18:00
Module 11: Internal KAM Aspects
Internal KAM Aspects 00:26:00
Module 12: The Value Proposition
The Value Proposition 00:28:00
Assignment – Key Account Management Course 2 weeks, 1 day
Order Your Certificate
Order Your Certificate QLS 00:00:00

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