Marketing for Fitness Business

Marketing for Fitness Business

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Course Overview:

Marketing is an ongoing strategy that helps a business flourish in the quickest possible time, regardless of its size. In this Marketing for Fitness Business course, you will go over the most effective fitness marketing strategies and on how to promote your fitness club or gym professionally to drive new customer acquisition. You will also discover plenty of awesome ideas to creatively market your fitness business. Moreover, get tips for improving services to get new members and keep your current members happy. You will also learn how to promote your gym offers and promotions straight to your audience using social media marketing.

This course is led by a professional marketer who will demonstrate the perfect ways of targeting and promoting your gym or fitness business to your ideal audience using digital marketing.

Highlights of The Marketing for Fitness Business:

  • Discover expert-approved ways to grow fitness business and attract new customers
  • Learn to run a lot of fun and engaging campaigns for promoting your fitness business
  • Plenty of tips & ideas for promoting your personal training business
  • Reach your ideal audience by applying digital marketing strategies
  • Increase gym members, raise brand awareness and create evangelists from your current members
  • Learn to use the correct verbiage when marketing your fitness business or gym
  • Communicate the marketing right message to the right person using social media
  • Understand where and how to place advertisements for promotions & get yourself noticed
  • Explore the principles of persuasion and smart ways to use them for marketing

Course design

The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace.

You are taught through a combination of

  • Video lessons
  • Online study materials

Who is This Marketing for Fitness Business Course for?

This Marketing for Fitness Business Course is ideal for health, fitness & wellness professionals who are new to the fitness industry and have no knowledge of marketing and growing their fitness business or gyms. It is also perfect for personal trainers and instructors who wish to learn the key steps to get their online marketing started in no time. There are no learning requirements or formal degrees necessary to begin this course, and it can be studied on a full-time or part-time basis.

How is the course assessed?

To successfully complete the course you must pass an automated, multiple-choice assessment. The assessment is delivered through our online learning platform. You will receive the results of your assessment immediately upon completion.

Will I receive a certificate of completion?

Upon successful completion, you will qualify for the UK and internationally-recognised certification and you can choose to make your achievement formal by obtaining your PDF Certificate at a cost of £9 and Hardcopy Certificate for £15.

Career Path

Upon successful completion, learners will receive an internationally recognised qualification and master a range of suitable marketing strategies and skills to keep growing their list of potential clients as well as increasing revenue in their fitness businesses.

Course Curriculum

Marketing for Fitness Business
Introduction 00:10:00
Module 1: Understanding your own value proposition. 00:10:00
Module 2: Testing you Value Proposition 00:15:00
Module 3: What does your client Avatar look like? Client Avatar Creation (CAC) 00:40:00
Module 4: Where does your Avatar hang out? You need to hang out with them 00:10:00
Module 5: How much can your Avatar afford? – create a price list & know your prices! 00:15:00
Module 6: Creating Value & your Brand, make your Avatar need you 00:15:00
Module 7: Where do you attract clients? 00:30:00
Module 8: Ways to Get Yourself Noticed 01:00:00
Module 9: Top Tips for Building you Fitness Business 00:15:00
Module 10: Closing the deal & the principles of persuasion. 00:20:00
Module 11: Teaching Classes and Personal Training Online 00:20:00
Module 12: Keeping clients happy and wanting more 00:05:00

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