Marketing Masterclass for Startups and Leaders 2021

Marketing Masterclass for Startups and Leaders 2021

0 STUDENTS ENROLLED

    Overview

    Become a trained professional from the safety and comfort of your own home by taking Marketing Masterclass for Startups and Leaders 2021. Whatever your situation and requirements, One Education can supply you with professional teaching, gained from industry experts, and brought to you for a great price with a limited-time discount. 

    One Education has been proud to produce an extensive range of best-selling courses, and Marketing Masterclass for Startups and Leaders 2021 is one of our best offerings. It is crafted specially to promote easy learning at any location with an online device. Each topic has been separated into digestible portions that can be memorised and understood in the minimum of time. 

    Teaching and training are more than just a job for the staff at One Education; we take pride in employing those who share our vision for e-learning and its importance in today’s society. To prove this, all learning materials for each course are available for at least one year after the initial purchase.  

    All of our tutors and IT help desk personnel are available to answer any questions regarding your training or any technical difficulties. 

    By completing Marketing Masterclass for Startups and Leaders 2021, you will have automatically earnt an e-certificate that is industry-recognised and will be a great addition to your competencies on your CV.

    Whatever your reason for studying Marketing Masterclass for Startups and Leaders 2021, make the most of this opportunity from One Education and excel in your chosen field.

    Please be aware that there are no hidden fees, no sudden exam charges, and no other kind of unexpected payments. All costs will be made very clear before you even attempt to sign up.  

    Course design

    The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace.

    You are taught through a combination of

    • Video lessons
    • Online study materials

    Will I receive a certificate of completion?

    Upon successful completion, you will qualify for the UK and internationally-recognised CPD accredited certification. You can choose to make your achievement formal by obtaining your PDF Certificate at the cost of £9 and Hard Copy Certificate for £15.

    Why study this course

    It doesn’t matter if you are an aspiring professional or absolute beginner; this course will enhance your expertise and boost your CV with critical skills and an accredited certification attesting to your knowledge.

    The Marketing Masterclass for Startups and Leaders 2021 is fully available to anyone, and no previous qualifications are needed to enrol. All One Education needs to know is that you are eager to learn and are over 16.

    Course Curriculum

    Section 01
    Introduction to Building Your Model 00:05:00
    Role of Marketing 00:09:00
    Importance of Modern Marketing 00:04:00
    Framework for Building Your Marketing Model 00:01:00
    Step 1: Know Your Numbers 00:12:00
    HOMEWORK: KNOW YOUR NUMBERS 00:02:00
    Step 2: How to Measure the Right Numbers 00:09:00
    The Art of Experience Mapping 00:04:00
    The Buying Process 00:08:00
    HOMEWORK: BUYER JOURNEY QUESTIONS 00:02:00
    Step 3: Conversion Rates 00:08:00
    Do You Know Your Industry Averages? 00:12:00
    Step 4: Building Your Model 00:05:00
    Knowing the Value of a Lead 00:04:00
    HOMEWORK: BUILD YOUR MODEL 00:03:00
    Step 5: Building Your Scenarios 00:08:00
    HOMEWORK: BUILD YOUR FUNNEL 00:03:00
    Practical Campaign Models 00:10:00
    Next Steps 00:03:00
    Section 02
    Introduction to the Belief Framework 00:12:00
    Rule 1: Everybody has Beliefs 00:07:00
    Rule 2: Belief is a Strong Motivator 00:08:00
    Rule 3: Belief Precedes Behavior 00:06:00
    Rule 4: All Beliefs can be developed 00:02:00
    Rule 5: Beliefs can be measured 00:04:00
    The 5 Belief Framework Principles 00:03:00
    Principle 1: Act like a Mentor 00:06:00
    Belief Framework: Definition of Mentorship 00:04:00
    Belief Framework: A Mentor is Other-Centered 00:03:00
    Belief Framework: A Mentor is Authentic 00:05:00
    Belief Framework: A Mentor is Empathetic 00:04:00
    Belief Framework: A Mentor is an Authority 00:05:00
    Belief Framework: A Mentor is Committed 00:05:00
    Principle 2: Your Customer is Human 00:02:00
    Introduction to Personas 00:06:00
    HOMEWORK: DEFINING YOUR TARGET MARKET 00:03:00
    Elements of a Good Persona 00:08:00
    Telling Your Persona’s Story 00:06:00
    HOMEWORK: PERSONAS 00:05:00
    Principle 3: Identify and Establish the Need 00:08:00
    Defining Consumer Needs 00:06:00
    Discovering Your Genuine Contribution 00:12:00
    Create or Satisfy Needs? 00:04:00
    HOMEWORK: IDENTIFY AND ESTABLISH THE NEED 00:04:00
    Principle 4: You Have the Solution 00:04:00
    Journey Specific Solutions 00:09:00
    HOMEWORK: ESTABLISHING THE SOLUTION 00:04:00
    Content Types per Stage 00:08:00
    HOMEWORK: DEFINING THE BUYING PROCESS 00:03:00
    Principle 5: People Respond to Direction 00:05:00
    Ad & Brand Exposure 00:05:00
    Two Types of Actions 00:06:00
    Creating the Belief Framework 00:03:00
    HOMEWORK: THE BELIEF FRAMEWORK 00:10:00
    Values-Based vs Fear-Based Marketing 00:06:00
    Features vs Benefits 00:05:00
    Section 03
    Introduction to CRO 00:11:00
    Defining Conversion 00:13:00
    Building Your Conversion Plan 00:07:00
    STEP 1: MEASURE 00:12:00
    3 Primary Methods of Data Analysis 00:09:00
    Data Tools and Tags 00:07:00
    HOMEWORK: INSTALLING TOOLS 00:07:00
    Important KPIs@ 00:04:00
    Funnel Pages 00:03:00
    HOMEWORK: DASHBOARD & REPORTS 00:04:00
    HOMEWORK: SEGMENTS 00:03:00
    STEP 2: ANALYZE 00:09:00
    Funnel Touchpoints 00:11:00
    Hypothesize 00:11:00
    Prioritize 00:03:00
    HOMEWORK: CRO WORKLOG 00:10:00
    STEP 4: DESIGN 00:04:00
    Mobile Design 00:05:00
    Buzzword Compliance 00:01:00
    User Experience 00:03:00
    Consumer Focus 00:02:00
    What’s Missing? 00:04:00
    STEP 5: IMPLEMENT 00:11:00
    STEP 6: LEARN 00:05:00
    Key CRO Takeaways 00:03:00
    Section 04
    Introduction to SEO 00:08:00
    Defining Modern SEO 00:07:00
    The 5 Primary Keys of SEO 00:07:00
    Common SEO Myths and Misconceptions 00:07:00
    Why is SEO Important? 00:04:00
    The SEO Plan 00:02:00
    PART 1: TECHNICAL SEO 00:09:00
    Wrapped into Next Video 00:01:00
    Meta Tags 00:05:00
    Meta Tag: Title 00:06:00
    Meta Tag: Description 00:05:00
    URL Construction 00:06:00
    Duplicate Content 00:04:00
    PART 2: CONTENT 00:04:00
    Stage 1: Keyword Research 00:08:00
    4 Steps of Keyword Research 00:11:00
    HOMEWORK: KEYWORD LIST 00:07:00
    Stage 2: Content Audit 00:06:00
    Conducting a Content Audit 00:11:00
    Stage 3: Competitor Analysis 00:11:00
    HOMEWORK: SITE COMPARISON 00:08:00
    Stage 4: User Experience 00:15:00
    PART 3: LINKING 00:04:00
    Internal Linking 00:04:00
    External Linking 00:07:00
    Link Flywheel 00:05:00
    Link Types 00:04:00
    Link Building Strategies 00:04:00
    Social’s Impact on SEO 00:08:00
    HOMEWORK: SOCIAL INFLUENCERS 00:08:00
    METRICS 00:02:00
    Metric: Keyword Rankings 00:05:00
    Metric: Backlinks & Linking Root Domains 00:05:00
    Metric: Organic Traffic 00:03:00
    Metric: Average Time-On-Page 00:03:00
    Metric: Pages Per Session 00:03:00
    Metric: Returning Users 00:02:00
    Metric: Bounce Rate 00:03:00
    Metric: Page Speed 00:03:00
    Metric: Traffic By Device 00:04:00
    Metric: Conversions 00:02:00
    Section 05
    Introduction to Content Engagement Plan 00:10:00
    Modern Marketing Funnel 00:03:00
    Why Content Fails 00:06:00
    What Makes Content Valuable? 00:05:00
    Interactive Content 00:04:00
    Personalize Content 00:08:00
    Full-Funnel Content Plan 00:12:00
    Defining Content Type 00:07:00
    Consumer-Centric Content 00:06:00
    STAGE 1: TOFU CONTENT 00:09:00
    TOFU Spotlight: Social Media 00:02:00
    TOFU Content Examples 00:08:00
    STAGE 2: MOFU CONTENT 00:07:00
    MOFU Goals and Tactics 00:04:00
    MOFU Content Examples 00:11:00
    STAGE 3: BOFU CONTENT 00:07:00
    BOFU Goals and Tactics 00:05:00
    BOFU Content Examples 00:07:00
    STAGE 4: RETENTION CONTENT 00:03:00
    Retention Goals and Content Types 00:04:00
    Retention Content Examples 00:06:00
    Measuring Success 00:07:00
    HOMEWORK: CONTENT ENGAGEMENT PLAN 00:08:00
    Section 06
    Introduction to Multi-Channel Lead Acquisition 00:06:00
    DATA INFORMED 00:06:00
    Primary Success Metrics 00:13:00
    Syncing Your Accounts 00:03:00
    Tracking & UTM Codes 00:10:00
    HOMEWORK: UTM CODES 00:04:00
    Custom Dashboards 00:02:00
    HOMEWORK: DASHBOARD & REPORTS 00:04:00
    HOMEWORK: SEGMENTS 00:03:00
    ALL CHANNELS ARE PART OF THE JOURNEY 00:05:00
    INTEGRATED MARKETING COMMUNICATIONS (IMC) 00:05:00
    IMC Defined 00:05:00
    IMC Strategy 00:04:00
    IMC Examples & Marketing Mix 00:11:00
    DEVICE AGNOSTICISM 00:15:00
    BRANDED STYLE GUIDE 00:07:00
    Manual of Styles 00:09:00
    Example Style Guides 00:03:00
    CHANNEL: EMAIL 00:03:00
    Email Metrics 00:09:00
    Email Design 00:09:00
    Email Personalization 00:06:00
    Lead Nurturing Campaigns 00:08:00
    Different Types of Lead Nurturing Emails 00:07:00
    Growing Subscribers 00:03:00
    CHANNEL: SOCIAL 00:08:00
    LinkedIn 00:02:00
    Facebook 00:04:00
    Twitter 00:02:00
    YouTube 00:03:00
    Other Social Networks 00:02:00
    CHANNEL: SEARCH MARKETING 00:02:00
    #1: Be Found at Every Stage 00:02:00
    #2: Drive Dual Strategies 00:03:00
    #3: Boost Conversions 00:03:00
    #4: Dominate the SERPs 00:03:00
    #5: Conversions 00:02:00
    Integrate, Don’t Separate 00:03:00
    CHANNEL: REMARKETING 00:09:00
    Why Remarketing Works 00:03:00
    Different Types of Remarketing 00:03:00
    TAKE THIS COURSE

     

     

    COPYRIGHT © 2021 One Education