Principles of Digital Marketing
Principles of Digital Marketing
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1 Year Access 
Intermediate 
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1 day, 16 hours
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Learning Outcome
- Know the Role of Digital Marketing Within the Overall Market Strategy.
- Familiarise With the Sources of Data Lists for Use in Targeting Customers and Potential Customers.
- Learn About the Advantages and Disadvantages of Links to Other Websites.
- Understand the Importance of Confirming the Accuracy of Information Retrieved From the Internet.
- Recognise the Use of Search-related Internet Facilities to Enable the Identification and Retrieval of Targeted Information.
- Develop an Understanding of Digital Marketing Devices, Digital Response Systems, Data Cleansing and the Potential Uses of a Customer Relationship Management (Crm) System.
- Develop Unique Techniques to Use Digital Technology for Marketing Purposes.
Description
Evolve your skills and understanding of the crucial principles of digital marketing to know better about the importance of digital marketing and various socially accountable branding strategies with the help of our unique Principles of Digital Marketing unit.
This all-encompassing Principles of Digital Marketing unit is regulated by Ofqual, allowing you to receive quality education online. It is appropriate for students aged 16 and over, with the goal of teaching students the role of digital marketing. The unit has a guided learning hour of 40 and a total credit value of 5. Completing this unit alongside any of our relevant diploma qualifications will also highly benefit you.
This loaded Principles of Digital Marketing unit will allow you to understand better and grasp integral elements of SEO, market research, digital marketing devices and technology. You will maintain the sound accuracy of digital databases and explain the various pros and cons of tracking systems. You will also understand the requirements of market research using the internet and oversee the strengths and weaknesses of implementing digital marketing.
Will I receive a certificate of completion?
Upon successful completion, you will qualify for an IAO & CPD-accredited certificate, which is available in the form of a PDF Certificate for £9 and a Hard Copy Certificate for £15.
Why study this course
Whether you’re an existing practitioner or aspiring professional, this course will enhance your expertise and boost your CV with key skills and a certificate attesting to your knowledge.
The Principles of Digital Marketing is open to all, with no formal entry requirements. All you need is a passion for learning, a good understanding of the English language, numeracy and IT, and to be over the age of 16.
FREQUENTLY ASKED QUESTIONS
To learn about what each qualification means, please check out this file.
To learn about the differences between Award, Diploma and Certificate, please read this file.
After enrolling, you will receive your log in details for our learning platform. Here you will find the resources, guidance, assignments and tips you need to succeed with your studies. You will get dedicated support from a student mentor who will provide you with the tips and guidance throughout the course. The mentor will guide you in understanding the guidance, learning outcomes and assessment criteria for the course and will also suggest additional study materials so that you can study the topics thoroughly. You will have a clear understanding of the requirements of each unit for getting qualified. You can contact with the mentor through email any time. After submitting all the assignments, you will get detailed feedback from our qualified assessor, if needed. It will help you prepare in the best possible way and find out any flaws that can prevent you getting qualified.
Yes, all the costs are included in the price. However, you may have to pay some extra for certain condition and qualification.
Yes. As well as being accredited by an industry leading Institute, your course is also regulated and approved by Ofqual, the governing body for Qualifications in the UK. This means you can study any of our courses safe in the knowledge that upon completion of your studies you will receive a certificate of your educational achievement which will be recognised globally.
To learn about the difference between CPD course and Regulated Qualification, please read this file.
UCAS points (also known as UCAS Tariff points) are a way of measuring the relative value of all post-16 qualifications in the UK.
Course Curriculum
| Support Materials | |||
| Introduction to Digital Marketing | 05:00:00 | ||
| Digital Marketing Advantages and Disadvantages | 05:00:00 | ||
| Legal Requirements and Digital marketing | 05:00:00 | ||
| SEO-Pros and Cons | 05:00:00 | ||
| Internet Facilities for Targeted Information | 05:00:00 | ||
| Digital Marketing Devices and Messages | 05:00:00 | ||
| CRM System and Digital Technologies | 05:00:00 | ||
| Tailoring Messages and the Potential for Marketing to Social Network | 05:00:00 | ||
| Downloadable Resources | |||
| 1. Introduction to Digital Marketing | 00:00:00 | ||
| 2. Digital Marketing Advantages and Disadvantages | 00:00:00 | ||
| 3. Legal Requirements and Digital Marketing | 00:00:00 | ||
| 4. SEO Pros and Cons | 00:00:00 | ||
| 5. Internet Facilities for Targeted Information | 00:00:00 | ||
| 6. Digital Marketing Devices and Messages | 00:00:00 | ||
| 7. CRM System and Digital Technologies | 00:00:00 | ||
| 8. Tailoring Messages and the Potential for Marketing to Social Network | 00:00:00 | ||
| Assignment | |||
| Assignment | 00:00:00 | ||
Principles of Digital Marketing