Section 01: Introduction |
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Introduction |
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Section 02: The Personal Journey of Writing |
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Introduction to the Personal Journey of Writing |
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Are you a Writer? |
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You’re an Observer of Life |
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You’re Always Analyzing This…and That |
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You Live to Write Another Day |
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You Have Doubts |
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You have an Ongoing Love Affair with Books |
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You’re a Lifelong Collector of Tales |
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You Need Space |
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What Defines a Writer? |
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Constancy or Committed |
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Tenacity and Determination |
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Hunger and Passion |
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A Missive or Tenor |
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Section 03: What Kind of Writing Suits Your Personality |
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Introduction to the Kind of Writing Styles that Suit Your Personality |
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The Closet Writer |
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The Eternal Writer |
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The Hesitant Writer |
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The Innovative Writer |
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The Inspired Writer |
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The Literate Writer |
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The Logical Writer |
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The Savvy Writer |
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Section 04: The Exceptional Writing Journey |
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Introduction to the Exceptional Writing Journey |
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Perspectives of the Exceptional Writer |
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Worst Case Scenario |
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Don’t be a People Pleaser |
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Writing is for an Audience of One |
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Writing in your Own Voice is Crucial |
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Your Own Created Space |
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Avoid Pretense |
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Section 05: How to Become an Exceptional Writer |
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Introduction to becoming an Exceptional Writer |
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Importance of Reading |
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Define your Audience |
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Get Inspired |
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Write Daily |
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Rewrite |
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Challenge Yourself |
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Section 06: Keys to Exceptional Writing |
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Introduction to the Keys to Exceptional Writing |
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Don’t be Obsessed with Grammar |
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Conquer the Art of Description |
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Limit Background Information |
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Be Relatable |
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Take Risks |
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Writing is Telepathic |
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Be Serious |
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Set Deadlines |
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Re-Evaluate Your Work |
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Feel Good and Be Good |
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Section 07: Exceptional Writing Deterrents |
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Introduction to Exceptional Writing Deterrents |
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A Lackadaisical Attitude |
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Feeling Entitled |
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Romanticizing the Writing Craft |
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Fearing Marketing |
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An Unreasonable Timeline |
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Expecting an ‘Easy-Bake’ Outline |
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Writer’s Envy |
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A Need for Approval |
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Section 08: Practical Guide to Persuasive Copywriting |
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Introduction to the Copywriting Sections of the Course |
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Section 09: Headlining Copywriting Formulas |
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Introduction to Headline Copywriting Formulas |
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“Who Else Wants…” Formula |
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“The Secret of…” Formula |
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The “Method, Target and Benefit” Formula |
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“Little-Known Ways to…” Formula |
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“Get Rid of [Problem] Once and For All” Formula |
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“Here’s a Quick Way to [Solve a problem]” Formula |
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“Now You Can Have/Do Something Desirable/Great Circumstance” Formula |
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The “[Do something] Like [World-class example]” Formula |
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The “[Have a /Build a]… You Can Be Proud Of” Formula |
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The “What Everybody Ought to Know About______” Formula |
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The “[number] [item] [persona] Will Love (Hint: [statement])” Formula |
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The “How To [action] When [statement]: [persona] Edition” Formula |
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The “[persona]-Friendly Guide To [activity] (statement)” Formula |
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The “Why I Got [action]: Every [persona] Should Be Aware Of [statement]” Formula |
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The “[number] Ways To [action] Your [blank] Without Having To..” Formula |
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The “[number] Signs [action] (Don’t Worry: [statement])” Formula |
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The “[action] for [time] [result]” Formula |
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The “Even The [persona] Can [action] [statement]” Formula |
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The “[power word] Your [persona] At [activity] [result]” Formula |
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The “We [verb] [object]: Here’s What We Learned” Formula |
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Section 10: Organizational Copywriting Formulas |
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Introduction to Organizational Copywriting Formulas |
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The AIDA: Attention, Interest, Desire, Action Formula |
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The PAS: Problem, Agitate, Solution Formula |
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The IDCA: Interest, Desire, Conviction, Action Formula |
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The ACCA: Awareness, Comprehension, Conviction, Action Formula |
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The AIDPPC: Attention, Interest, Description, Persuasion, Proof, Close Formula |
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The AAPPA: Attention, Advantage, Proof, Persuasion, Action Formula |
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The PPPP: Picture, Promise, Prove, Push Formula |
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The QUEST: Qualify, Understand, Educate, Stimulate/Sell, Transition Formula |
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The AICPBSAWN Formula |
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The PASTOR: Problem, Amplify, Story, Transformation, Offer, Response Formula |
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The FACE: Familiar, Audience, Cost, Education Formula |
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Section 11: Action Copywriting Formulas |
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Introduction to Action Copywriting Formulas |
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The TPSC: Text, Placement, Size, Color Formula |
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The Elements of an Offer Formula |
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The RAD: Require, Acquire, Desire Formula |
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The “I Want Button” Formula |
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The “Get…Formula” |
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Section 12: Email Copywriting Formulas |
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Introduction to Email Copywriting Formulas |
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The Report Formula |
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The Data Formula |
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The How-To Formula |
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The Inquiry Formula |
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The Endorsement Formula |
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The This/That Formula |
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The Shorty Formula |
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Section 13: Q&A with Renee Sylvestre-Williams (Forbes Contributor) |
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Q&A Introduction to Renee Sylvestre-Williams |
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Meet Renee |
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Renee’s Hobbies and Interests |
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The Evolution of Renee’s Work Life |
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Renee’s Passion for Writing |
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Content Strategy as a Career Path |
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The Implications of SEO and Keywords |
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How does a Writer go Viral? |
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Ranking Content in Search Engines |
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Getting Published |
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Press Distribution (PR Web, PR Newswire) |
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Renee’s most Memorable Experiences |
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Renee’s Sources of Inspiration |
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Written vs. Video Content |
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Thoughts on Paid Advertising |
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Components of Good Quality Web Content |
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Deciding on a Topic or Subject |
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Does Tone Matter? |
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Are CMS’ effective? |
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Gauging Success |
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How to Promote Content |
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Blog Post vs. Article |
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Content Writing vs. Copywriting |
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Making Content Unique |
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What is Writer’s Block? |
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Does Writing Get Repetitive? |
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Renee’s Passion for Reading |
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What is “Storytelling”? |
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Mechanics of Strategy |
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Is Blogging Lucrative? |
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Renee’s Role as a Finance Columnist |
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Renee’s Professional Hurdles |
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Content Strategy for Big vs. Small Brands |
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Five Strengths and Weaknesses as a Content Strategist |
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Handling Feedback and Criticism |
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Working as Part of a Team vs. Independently |
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Introvert vs. Extrovert |
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Finding Inspiration for Content |
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Renee’s Career Aspirations |
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Advice for Aspiring Writers |
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Going back in Time |
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Top Three Content Marketing Strategies for Long-term Growth |
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Thoughts on Google Trends |
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Targeting a Global Audience |
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Ethically Policing Social Media Content |
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Sparking Curiosity with the First Sentence |
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Thoughts on Infographics as the new King of Content |
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Social Media, Email. & SEO for Driving Sales |
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The Importance of Research before Publishing |
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Defining a Call-to-Action |
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Ideal Length for Content |
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10 Words that Trigger an Emotional Reaction |
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Importance of Crediting a Source |
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Section 14: Q&A with Matthew Rolnick (Forbes Council Member & Columnist) |
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Q&A Introduction to Matthew Rolnick |
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Matthew Rolnick: Contributor and Council Member at Forbes |
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Matthew’s role as VP of Sales at Yaymaker |
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Matthew’s main area of Focus as a Content Writer |
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Hooking your Reader, as a Writer |
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Defining “Copywriting” |
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Persuasive Writing Tips for Selling |
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Examples of Effective Copy |
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Building an Emotional Connection with the Reader |
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Defining a “Call-to-Action” |
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The importance of a Headline and Examples |
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Tips on writing News Worthy articles |
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10 Keyword Formulas that Trigger a Response |
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Writing “Viral” Content |
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Defining AIDA & Examples |
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Elements of an Offer with High Conversion Rates |
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The Effectiveness of Deep Discounts in Copy |
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Defining Social Proof and Use Cases |
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The Concept of “Scarcity” & “Urgency” in Copy |
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Using the “Storytelling” Approach in Copy |
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The Importance of Building Reader Profiles |
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Building a Relationship in less than 200 Words |
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The “PAS” Copywriting Formula – Problem, Agitate, Solution |
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The “IDCA” Copywriting Formula – Interest, Desire, Conviction, Action |
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The “ACCA” Copywriting Formula – Awareness, Comprehension, Conviction, Action |
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The “FAB” Copywriting Formula – Features, Advantages, Benefits |
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The “4 P’s” Copywriting Formula – Promise, Picture, Proof, Push |
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Additional Writing Tips from Matthew Rolnick |
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Assignment |
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Assignment – Persuasive Writing |
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