SEO (Search Engine Optimization) improves website visibility on search engines, while Social Media Marketing uses platforms like Facebook, Instagram, and Twitter to engage audiences and drive traffic.
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Level 3 - Diploma 
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SEO and Social Media Marketing is a practical digital marketing course online designed to help learners master both SEO basics for beginners and advanced search engine optimization techniques. In today’s competitive digital landscape, understanding Google ranking and analytics, effective keyword research techniques, and the balance between on-page and off-page SEO is essential for building a strong online presence. This course introduces the core principles of search engines while guiding learners to create optimised content that drives consistent organic traffic.
Alongside SEO, the course explores powerful social media marketing strategies that support brand growth and audience engagement. Learners will gain hands-on knowledge of Facebook and Instagram marketing, develop structured social media advertising campaigns, and understand how to build impactful content marketing and branding strategies. From analysing user behaviour to launching targeted campaigns, this course equips learners with the tools to connect with the right audience and maximise digital reach.
The curriculum covers essential topics such as SEO basics, advanced SEO techniques, and Google AdWords, followed by insights into the rise of social media and the creation of effective policies. Learners will also explore how to plan and execute successful campaigns across platforms, ensuring measurable results. By the end of the course, learners will have the confidence to apply SEO and social media skills in real-world scenarios, enhancing career opportunities and supporting business growth in the digital marketing industry.
Learners can complete a mock exam to practice and assess their understanding before taking the final exam. The final multiple-choice exam is automatically marked, and learners must achieve at least 60% to pass. Successful learners receive a CPD-certified certificate
After completing the SEO and Social Media Marketing assessments, learners qualify for a CPD QS accredited certificate from One Education.
The certificate is available in two formats: a PDF version for £9 or a printed hard copy delivered by post for £15.
Why Study This SEO and Social Media Marketing Course? Digital marketing skills are essential for growing online presence, improving search rankings, and engaging audiences effectively across platforms in today’s competitive business environment.
This course helps you master SEO basics, social media strategies, and campaign planning while strengthening branding and analytics skills. Gaining CPD certification enhances credibility and supports career growth in digital marketing roles.
The SEO and Social Media Marketing course offers a total study time of 1 day 7 hours. Learners can progress through the modules at their own pace, allowing flexibility to complete the course in line with their personal schedule and availability.
The SEO and Social Media Marketing course has simple and accessible entry requirements. Anyone with a basic understanding of the internet, digital platforms, and an interest in online marketing can enrol. The course is delivered entirely online and can be accessed from any internet-enabled device, allowing learners to study at their own pace and build practical skills in SEO, content marketing, and social media strategies from the comfort of their home.
SEO focuses on improving website visibility on search engines, while social media marketing promotes content through platforms like Facebook and Instagram to reach targeted audiences.
No, beginners can start easily. The course covers SEO basics for beginners and gradually introduces advanced techniques and social media strategies.
SEO is a long-term strategy. Most websites start seeing noticeable improvements in rankings and traffic within 3 to 6 months.
Popular platforms include Facebook, Instagram, LinkedIn, and Twitter. The best choice depends on your target audience and business goals.
You will learn keyword research techniques, content marketing, on-page and off-page SEO, and how to run effective social media advertising campaigns.
| SEO Basics | |||
| What Is Search Engine Optimization? | 01:00:00 | ||
| Search Engines That Use SEO | 01:00:00 | ||
| Using SEO In Website Text | 01:00:00 | ||
| Using SEO For Google Ads | 01:00:00 | ||
| Using SEO For Article Marketing | 01:00:00 | ||
| Using SEO In Press Releases | 00:30:00 | ||
| Using Longtail Keywords | 00:30:00 | ||
| Using Google To Discover The Best Keywords | 00:30:00 | ||
| SEO For Video Ads | 00:30:00 | ||
| SEO In Photos | 00:30:00 | ||
| Blogging With SEO Marketing | 01:00:00 | ||
| Using A SEO Company | 01:00:00 | ||
| SEO Techniques | |||
| Introduction to SEO | 00:30:00 | ||
| Improve Engagement to Improve Rankings | 01:00:00 | ||
| Make Your Existing Pages Longer | 00:30:00 | ||
| Focus on YouTube SEO | 00:30:00 | ||
| Improve Site Speed | 00:30:00 | ||
| Focus on Topics Instead of Keywords | 00:30:00 | ||
| Build Backlinks | 00:15:00 | ||
| Reporting and Analytics | 00:30:00 | ||
| Technical Optimization | 00:30:00 | ||
| Local SEO and Listings | 00:30:00 | ||
| Guest posting | 00:30:00 | ||
| Effective Seo Tools | 01:00:00 | ||
| Google Adwords | |||
| Benefits of online advertising and AdWords | 00:30:00 | ||
| Choosing a campaign type | 00:30:00 | ||
| Measure your results | 00:30:00 | ||
| The Rise of Social Media | |||
| What is Social Media | 00:18:00 | ||
| The Growth of Social Media | 00:10:00 | ||
| Conducting Market Analysis | 00:16:00 | ||
| Auditing Social Media | 00:26:00 | ||
| Corporate Culture and Social Media | 00:12:00 | ||
| Social Media Goals vs. Business Goals | 00:10:00 | ||
| Types of Social Media Platforms | 00:08:00 | ||
| Creating the Social Media Policy | |||
| The Social Media Policy | 00:40:00 | ||
| Creative Commons | 00:21:00 | ||
| Brand Marketing | 00:27:00 | ||
| Keyword Selection | 00:17:00 | ||
| Content Marketing on Social Media | 00:26:00 | ||
| Content Development | 00:23:00 | ||
| Understanding the Popular Platforms | 03:34:00 | ||
| Launching Successful Campaigns | |||
| Traditional Website Advertising | 00:37:00 | ||
| Social Media Documentation and Schedules | 00:29:00 | ||
| Project Management Software | 00:39:00 | ||
| The Community Manager Role | 00:26:00 | ||
| Importance of Voice Consistency | 00:30:00 | ||
| Organizational Customer Servicen | 00:28:00 | ||
| Social Media Triage | 00:14:00 | ||
| Online versus Personal Interactions | 00:26:00 | ||
| Social Media Analytics | 00:27:00 | ||
| Goal Value | 00:43:00 | ||
| Mock Exam | |||
| Mock Exam – SEO and Social Media Marketing | 00:20:00 | ||
| Final Exam | |||
| Final Exam – SEO and Social Media Marketing | 00:20:00 | ||
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