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Learning Outcome
- Learn how to develop your copywriting skills in a short time.
- Know how to write excellent sales copies.
- Develop your speed for the writing process.
- Learn how to structure your arguments to lead towards closing the sale.
- Understand how to write a compelling call to action statement.
Description
What if you could learn a game-changing skill and start creating outstanding sales copy in less than an hour?
Good news – you can, by starting right now, right here, even if you were a complete beginner with zero experience in copywriting.
In just 43 minutes, this copywriting course walks you through the four key elements of writing powerful sales copy:
- The copywriting brief, where you ask all the relevant questions for your sales copy
- The features and benefits part, which is the basis of your headline and body texts
- How to create attention-grabbing headlines
- How to create an irresistible call to action to seal the deal
The neatly packed tutorials show you STEP BY STEP how to get readers to take action with whatever it is you’re selling or promoting – a product, service, idea, business, or brand. As promised, I’ve made it as short and sweet as possible, so that I won’t waste any of your valuable time: I’ll be brief and pithy, and we’ll dive straight in.
Course Design
The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace.
You are taught through a combination of
- Video lessons
- Online study materials
How is this course different?
This course consists of 14 lectures, but I’m not going to do much lecturing. Instead, we’re going to do a lot of writing together as that’s by far the best way for you to learn – nothing is as efficient as a hands-on training session where YOU get to try out these techniques yourself and see how they work. That’s why this course is as close as it gets to a real writing workshop.
To break down this simple strategy, each lesson includes useful examples and exercises (all the worksheet documents are available both as PDF and RTF files). At the end of this class, we’ll draw all the key elements together by using a template included in the resources. And that’s how you get to create your own piece of sales copy, which can be an e-mail, a brochure, a sales page for your website – anything where compelling copy is needed.
And best of all: you can use and reuse this simple method as a starting point to write super-convincing copy whenever you need and get going faster than ever before.
How will you benefit?
The more you practise these techniques, the more confident, professional and powerful your writing becomes – that’s the simple truth. By putting the lessons into action you will see how this method will develop into a mindset and will eventually become an inherent part of your creative process.
When you start applying this quick and easy framework of the four key elements, it can make a huge difference in how efficient your writing is and how it gets the reader to do what you want them to do.
Why do students love it so much?
This is an intense course, but that’s exactly why students love it so much – especially because of its brevity.
And also because of the abundant amounts of worksheets and templates that are included so that you can start honing your skills.
Why should you choose this class?
If you’ve just started your own business and plan to do your own copy for your marketing materials but don’t quite know where to start, this course IS definitely for you.
And if you’re seriously planning to become a great copywriter, there are many excellent copywriting courses here that go more in depth, and I warmly recommend you to take as many classes as you possibly can – the amount of expertise in this community is insane!
But sometimes getting started with something new may feel a bit overwhelming and even daunting, and that’s where this quick and compact class comes to help. And I’m here to help you overcome that insecurity and get started.
If you’ve been doing copywriting for some time already, this course is a great way for you to sharpen up your writing process and make it a whole lot easier.
And remember, even though this is a course about copywriting, it addresses some of the most cutting-edge principles that apply to persuasive writing in all its forms. “Simple Copywriting Secrets: How to Write Killer Sales Copy” gives you the exact tools and techniques you need to get your words noticed in ANY kind of writing you do — whether it’s a blog article, a sales pitch to your potential new client, an email to your colleagues, a cover letter to a recruiter, a press release to catch a busy editor’s attention, or your whole website content from start to finish.
Will I receive a certificate of completion?
Upon successful completion, you will qualify for the UK and internationally-recognised certification and you can choose to make your achievement formal by obtaining your PDF Certificate at a cost of £9 and Hard Copy Certificate for £15.
Requirements
- No previous copywriting experience is required, but it certainly helps if you enjoy writing at least a little!
- You are curious to know more about the copywriting techniques that sell
- You have 43 minutes to spare to learn a game-changing skill
- To make the most of the course, it helps if you already have a specific project in mind
Course Curriculum
| Introduction | |||
| Introduction to the Four Key Elements of Powerful Sales Copy | 00:04:00 | ||
| What Is Copywriting | 00:02:00 | ||
| How Simple Techniques Help Create Super-Efficient Copy | 00:04:00 | ||
| Copywriting Brief | |||
| Lesson 1 How to Write a Copywriting Brief | 00:01:00 | ||
| Worksheet 1 Copywriting Brief | 00:04:00 | ||
| Features and Benefits | |||
| Lesson 2 How to Turn Features into Highly-Desirable Benefits | 00:02:00 | ||
| Worksheet 2 Features and Benefits | 00:03:00 | ||
| Headlines | |||
| Lesson 3 How to Write Gangbuster Headlines | 00:02:00 | ||
| Worksheet 3 Headlines | 00:08:00 | ||
| Calls to Action | |||
| Lesson 4 How to Write Irresistible Calls to Action | 00:05:00 | ||
| Worksheet 4 Calls to Action | 00:02:00 | ||
| Wrap-Up | |||
| Lesson 5 Wrap Up Your Sales Copy | 00:01:00 | ||
| Worksheet 5 Wrap-Up | 00:07:00 | ||
| Before You Go | |||
| Finalise Your Copy with the Checklist | 00:01:00 | ||
| Assignment | |||
| Assignment -Simple Copywriting Secrets: How to Write Killer Sales Copy | 00:00:00 | ||
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