Become an accomplished, confident digital marketing professional with this Social Media Expert Training course. With platforms like Facebook, Twitter and YouTube becoming a vital part of any company’s business strategy, there is an increasing demand for specialists with an understanding of how to build an audience and successfully promote content through creative development of content, SEO and data analytics. Through video tutorials delivered by expert instructors, you learn everything you need to know to succeed in the modern marketing environment.
The Social Media Expert Training course is designed to be accessible, informative, and easy-to-understand. It is broken down into modules that focus on different aspects of social media business strategy, from understanding the current marketplace to setting achievable goals, implementing a social media policy for your company or organisation, developing effective content, and more.
The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace.
You are taught through a combination of
- Video lessons
- Online study materials
- Mock exams
- Multiple-choice assessment
How is the course assessed?
To successfully complete the course you must pass an automated, multiple-choice assessment. The assessment is delivered through our online learning platform. You will receive the results of your assessment immediately upon completion.
Will I receive a certificate of completion?
Upon successful completion you will qualify for the UK and internationally-recognised certificate and you can choose to make your achievement formal by obtaining your PDF Certificate at a cost of £9 and Hardcopy Certificate for £15.
Why study this course
Whether you’re an existing practitioner or aspiring professional, this course will enhance your expertise and boost your CV with key skills and an accredited qualification attesting to your knowledge.
The Social Media Expert Training is open to all, with no formal entry requirements. All you need is a passion for learning, a good understanding of the English language, numeracy and IT, and to be over the age of 16.
|The Rise of Social Media|
|What is Social Media||00:18:00|
|The Growth of Social Media||00:10:00|
|Conducting Market Analysis|
|Conducting Market Analysis||00:16:00|
|Auditing Social Media|
|Auditing Social Media||00:26:00|
|Setting Goals and Selecting Platforms|
|Corporate Culture and Social Media||00:12:00|
|Social Media Goals vs. Business Goals||00:10:00|
|Types of Social Media Platforms||00:08:00|
|Creating the Social Media Policy|
|The Social Media Policy||00:40:00|
|Integrating Marketing Strategies|
|Developing Effective Content|
|Content Marketing on Social Media||00:26:00|
|Understanding the Popular Platforms|
|Understanding the Popular Platforms||03:34:00|
|Launching Successful Campaigns|
|Traditional Website Advertising||00:37:00|
|Social Media Documentation and Schedules||00:29:00|
|Project Management Software||00:39:00|
|Managing the Community|
|The Community Manager Role||00:26:00|
|Importance of Voice Consistency||00:30:00|
|Providing Customer Service|
|Organizational Customer Servicen||00:28:00|
|Social Media Triage||00:14:00|
|Online versus Personal Interactions||00:26:00|
|Measuring, Analyzing and Reporting|
|Social Media Analytics||00:27:00|
|The Social Media Strategist Career|
|The Social Media Strategist Career||00:21:00|
|Mock Exam – Social Media Expert Training||00:20:00|
|Final Exam – Social Media Expert Training||00:20:00|
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