Unit 1: Idea Stage |
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Module 1: Business Model- Lean Canvas |
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00:09:00 |
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Module 2: Business Model- Example 1 |
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00:07:00 |
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Module 3: Business Model- Example 2 |
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00:03:00 |
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Module 4- Business Model- Practical Task |
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00:02:00 |
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Module 5- Introduction to Customer Journey Map |
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00:03:00 |
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Module 6: Customer Journey Map- How to Do It? |
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00:11:00 |
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Module 7: Customer Journey Map- Practical Task |
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00:02:00 |
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Module 8: Value Creation- Customer Jobs |
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00:08:00 |
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Module 9: Value Creation- Customer Pains |
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00:06:00 |
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Module 10: Value Creation- Customer Gains |
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00:04:00 |
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Module 11: Value Creation- Proposition |
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00:11:00 |
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Module 12: Value Creation- Practical Task |
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00:10:00 |
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Module 13: Revenue Models- Part 1 |
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00:07:00 |
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Module 14: Revenue Models- Part 2 |
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00:09:00 |
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Module 15: Fatal Flaws- Facts and Assumptions |
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00:12:00 |
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Module 16: Fatal Flaws- Major Risks |
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00:10:00 |
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Module 17: Fatal Flaws- Risk Management |
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00:07:00 |
Unit 2: Research Stage |
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Module 1: Fundamentals of Market Research |
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00:14:00 |
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Module 2: Brief for Market Research |
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00:01:00 |
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Module 3: Competitor Analysis- Google the Solution |
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00:04:00 |
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Module 4: Competitor Analysis- Compare the Solutions |
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00:04:00 |
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Module 5: Importance of Market Segmentation |
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00:03:00 |
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Module 6: Fundamentals of Market Segmentation |
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00:07:00 |
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Module 7: Creating Customer Persona |
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00:12:00 |
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Module 8: Create Your Customer Persona |
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00:01:00 |
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Module 9: Market Size Definitions |
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00:04:00 |
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Module 10: Top-Down Estimation |
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00:05:00 |
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Module 11: Bottom-Up Estimation |
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00:05:00 |
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Module 12: Practical Task- Estimate Your Target Market Size |
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00:04:00 |
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Module 13: Stages of Product Life Cycle |
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00:07:00 |
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Module 14: Business Environment Matters |
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00:05:00 |
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Module 15: Macro Environment |
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00:07:00 |
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Module 16: Micro Environment |
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00:04:00 |
Unit 3: Interview Stage |
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Module 1: Introduction to Interviews |
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00:02:00 |
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Module 2: Who Should You Talk to |
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00:04:00 |
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Module 3: Don’t Talk to Your Mom |
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00:03:00 |
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Module 4: 5 Steps to Get Useful Interviews |
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00:10:00 |
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Module 5: How Many Interviews Do You Need |
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00:03:00 |
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Module 6: How to Invite for an Interview |
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00:04:00 |
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Module 7: Prepare and Conduct Customer Interviews |
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00:03:00 |
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Module 8: 5 Practical Tips for Interviews |
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00:07:00 |
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Module 9: Customer Journey Map- A Brief Introduction |
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00:01:00 |
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Module 10: Customer Journey Map- The Concept |
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00:06:00 |
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Module 11: Customer Journey Map- Example |
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00:06:00 |
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Module 12: Customer Journey Map with Your Product |
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00:04:00 |
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Module 13: Introduction to Blue Ocean Strategy |
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00:03:00 |
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Module 14: Framework of Blue Ocean Strategy |
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00:08:00 |
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Module 15: 5 Steps to Create Your Blue Ocean |
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00:02:00 |
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Module 16: Blue Ocean Strategy- Task 1 |
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00:05:00 |
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Module 17: Blue Ocean Strategy- Task 2 |
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00:03:00 |
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Module 18: Positioning Statement- The Formula |
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00:05:00 |
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Module 19: Positioning Statement- Example |
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00:03:00 |
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Module 20: Positioning Statement- Task 1 |
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00:04:00 |
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Module 21- Positioning Statement- Task 2 |
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00:04:00 |
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Module 22- Irresistible Offer in Practice |
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00:11:00 |
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Module 23- Formula of Irresistible Offer |
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00:07:00 |
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Module 24- Touchstone of Irresistible Offer |
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00:04:00 |
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Module 25- Make Your Offer Believable |
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00:03:00 |
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Module 26- Create Your Irresistible Offer |
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00:04:00 |
Unit 4: Experimental Stage |
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Module 1: Hypotheses |
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00:11:00 |
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Module 2: Experiment Cards |
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00:04:00 |
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Module 3: Introduction to MVP |
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00:10:00 |
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Module 4: Low Fidelity MVP |
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00:15:00 |
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Module 5: High Fidelity MVP |
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00:07:00 |
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Module 6: Combined MVP System |
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00:06:00 |
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Module 7: Landing Page as Your MVP |
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00:04:00 |
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Module 8: Key Elements of Landing Page |
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00:04:00 |
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Module 9: Tips for Effective Landing Page |
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00:07:00 |
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Module 10: Build Your Landing Page |
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00:08:00 |
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Module 11: Introduction to Lead Magnet |
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00:04:00 |
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Module 12: Lead Magnets- Newsletters |
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00:04:00 |
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Module 13- Lead Magnets- Free Trials |
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00:03:00 |
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Module 14- Lead Magnets- Checklists |
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00:03:00 |
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Module 15- Lead Magnets- Ebooks |
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00:05:00 |
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Module 16- Lead Magnets- Email Course |
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00:04:00 |
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Module 17- Lead Magnets- Video Course |
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00:03:00 |
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Module 18- Lead Magnets- Online Tools |
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00:04:00 |
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Module 19- Lead Magnets- Quizzes |
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00:04:00 |
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Module 20- Lead Magnets- Which & When |
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00:03:00 |
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Module 21- Create Your Lead Magnet |
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00:02:00 |
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Module 22- Lead Funnel- Why Do You Need It |
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00:05:00 |
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Module 23- Sales Funnels in Startups |
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00:08:00 |
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Module 24- B2B Lead Funnel Example |
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00:08:00 |
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Module 25- B2C Lead (Sales) Funnel |
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00:10:00 |
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Module 26- How to Plan Your Lead Funnel |
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00:09:00 |
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Module 27- Plan Your Lead Funnel |
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00:01:00 |
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Module 28- Build Your Lead Funnel |
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00:07:00 |
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Module 29- Key Metrics: Requirements |
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00:06:00 |
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Module 30- Pirate Metrics |
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00:06:00 |
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Module 31- Get Ready to Track Actionable Metrics |
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00:04:00 |
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Module 32- Introduction to Fast Traffic |
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00:03:00 |
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Module 33- Fast Traffic- Google Ads |
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00:07:00 |
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Module 34- Fast Traffic- Facebook |
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00:06:00 |
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Module 35- Test Your Funnel with A Real Traffic |
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00:04:00 |
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Module 36- Bring Your Experiment Cards Back |
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00:04:00 |
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Module 37: What Should You Measure |
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00:08:00 |
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Module 38: Analyse Your Traffic |
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00:11:00 |
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Module 39: Analyze Conversion |
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00:06:00 |
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Module 40: Analyse Quality of Your Leads |
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00:03:00 |
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Module 41: Analyse Revenue |
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00:07:00 |
Unit 5- Funding Stage |
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Module 1: Optimise Your Funnel |
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00:07:00 |
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Module 2: Lead Funnel Optimisation |
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00:03:00 |
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Module 3: Rules of Optimisation |
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00:11:00 |
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Module 4: Bottleneck in Your Funnel |
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00:04:00 |
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Module 5: Example of Viral Loop |
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00:06:00 |
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Module 6: How to Create a Viral Loop |
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00:03:00 |
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Module 7: Tips for Organic Viral Loop |
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00:06:00 |
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Module 8: Tips for On-Purpose Viral Loop |
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00:03:00 |
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Module 9: What Results Could You Get |
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00:02:00 |
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Module 10: Build Your Viral Loop |
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00:07:00 |
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Module 11: Traffic Sources- Key Principles |
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00:06:00 |
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Module 12: Traffic Blogs & Influencers |
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00:07:00 |
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Module 13: Traffic: Publicity |
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00:03:00 |
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Module 14: Traffic: PR Stunts |
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00:05:00 |
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Module 15: Traffic: Content Marketing |
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00:07:00 |
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Module 16: Email & Engineering As Marketing |
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00:04:00 |
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Module 17: Traffic- Direct Sales |
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00:03:00 |
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Module 18: Traffic- Affiliate Programmes |
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00:03:00 |
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Module 19: Traffic- New Platforms |
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00:04:00 |
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Module 20: Trade Shows and Offline Events |
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00:04:00 |
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Module 21: Traffic Community Building |
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00:03:00 |
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Module 22: Find Additional Traffic Sources |
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00:01:00 |
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Module 23: Introduction to Sales Effort |
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00:03:00 |
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Module 24: Structure of Sales Pipeline |
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00:06:00 |
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Module 25: Healthy Sales Pipeline |
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00:02:00 |
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Module 26: Review Targets & Leads |
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00:04:00 |
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Module 27: Sales Weapons- Part 1 |
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00:06:00 |
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Module 28: Sales Weapons- Part 2 |
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00:04:00 |
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Module 29: Sales Weapons- Part 3 |
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00:10:00 |
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Module 30: Choose & Prepare Your Sales Weapons |
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00:06:00 |
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Module 31: Create Sales Presentation |
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00:04:00 |
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Module 32: Sales Plan |
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00:08:00 |
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Module 33: Prepare Sales Plan & Secure Time for Sales |
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00:02:00 |
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Module 34: Profit Hacking Formula |
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00:05:00 |
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Module 35: Profit Hacking: PIE |
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00:04:00 |
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Module 36: Improve Your Sales Economy |
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00:06:00 |
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Module 37: Improve Conversion & Traffic |
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00:02:00 |
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Module 38: Marketing Plan on One Page |
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00:04:00 |
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Module 39: Marketing Plan on One Page- When to Use It |
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00:04:00 |
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Module 40: Example of Marketing Plan |
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00:06:00 |
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Module 41: Marketing Plan on One Page- How to Make it More Actionable |
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00:03:00 |
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Module 42: Prepare Your Marketing Plan on One Page |
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00:03:00 |
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Module 43: Marketing Plan- Execute & Learn |
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00:05:00 |
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Module 44: Calculate Your Costs |
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00:08:00 |
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Module 45: “Play” Financial Estimations |
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00:01:00 |
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Module 46: Stay Lean on Expenses |
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00:10:00 |
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Module 47: Need for Investment |
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00:04:00 |
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Module 48: Investor Pitch Deck Part 1 |
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00:12:00 |
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Module 49: Investor Pitch Deck Part 2 |
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00:11:00 |
Assignment |
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Assignment – Startup Fast Track |
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00:00:00 |